Your business website needs a mobile-optimized version. This is one piece of advice that digital marketers should prepare to hear over and over again. However, you might not have heard of mobile copywriting. In this day and age when stats are saying that over 3 billion people worldwide are using smartphones, it is already a given that a firm should employ mobile marketing strategies. Thus if you wish to connect with more clients online, one area to focus on is the mobile-friendliness of your website and content.
A number of checklists are available to help web marketers adjust their content to fit the needs of mobile users. Using a responsive design, ensuring page speed, and implementing structured data ( or schema markup) are some of the best practices to follow. However, one important factor that one should not forget is mobile copywriting. Well-written content is important, both for desktop and mobile devices. However, writing the same way for both is not the way to deliver a great UX (user experience). Here are five tips to adjust web content for a mobile audience for effective mobile copywriting:
Go for simple yet clear copy.
Mobile users are generally more distracted than those browsing your website through a desktop. With so many things to steal attention on a smartphone, it is not a good idea to create long and complex content. Avoid confusing your visitors by keeping your words simple and sentences short. Brevity is the key. Your brief description should amply provide clear and complete information. Focus on the goals you want to accomplish. Therefore, even with a limited word count, readers can understand the message you are trying to relay.
Highlight your key messages.
Effective copywriting should provide the answers that the readers are searching for. For example, an ECommerce website should list important details such as the product specifications, item price, shipping process, and contact information. This goal will be easier to do if you know your target clients well. Another thing you cannot forget is a call-to-action (CTA) button or link. For mobile copy, the CTA button or link should be prominent so users cannot possibly miss it.
Strive to catch attention.
People viewing your site on a mobile device are likely on the go but the idea is to keep your users browsing until you convince them to take a specific action. One way to help your mobile site achieve your marketing goals is to craft a compelling headline. A message that promises a solution to a problem or offers an interesting story are examples of attention-grabbing headlines. To further make your content interesting, it is a must to complement your power words with visually appealing images. A short informational video can also prevent a user from leaving the site.
Use bullets and subheaders.
Make your clear copy even easier to read by using bullets to list the main points of your message. Likewise, content in a bullet form provides a quick summary of the content so readers are not left wondering about the write-up. Aside from bullets, adding headers and subheaders are also convenient ways for users to quickly scan and see what they are looking for.
Are you thinking of ways to increase your revenues but not quite sure where to find your customers? With an article from a global business site, Quartz saying that 70% of web traffic is now being accessed through mobile devices, your future clients are likely looking for your services through their mobile phones. Our agency in Scottsdale, Arizona, the Birch River Design Group can help you connect to thousands of your potential customers through mobile marketing tactics. Reach out to our team through any of our social media pages: LinkedIn, Instagram or Facebook. You can also send us an email or give us a call today!