Articulacy is one of the most important skills that a salesperson should have. The words you use to introduce and sell your products can make or break your tactic. This art of arranging and combining words to create the impact you want is called copywriting. In digital marketing where content is perceived as king, the way you string words to help achieve your goals is very important. But with all the technological developments that are happening, writing is likewise taking on a different form. The growing need to provide users with the best experience has given birth to UX (user experience) copywriting. Read on for basic information about this new role and how crucial it is for your online marketing tactics to work:
How is UX writing different from usual copywriting?
The job of a UX writer and a copywriter both require impeccable writing skills. Both roles use the power of words to convey something to the readers. However, the difference lies in the aim and focus of their writing. In the early days of the Internet, web copywriters are tasked to provide unique, informative, and valuable content. The goal of this writing is to persuade a client to perform desired actions. In UX copywriting, the main goal is to ensure that the user will be able to navigate a website with ultimate ease. This includes various tasks ranging from creating user-friendly instructions on an online platform or a high-tech gadget.
While a web copywriter can do most of his or her job independently, a UX copywriter is an important part of a UX team, which is usually composed of web developers, graphic designers, marketing professionals, and product managers. UX writers closely collaborate with the team to get in-depth knowledge about their target clients and to discuss how to adjust and improve writing style to be more useful and relevant.
4 Benefits that UX copywriting can do for your brand
Humanize your brand.
Fast and efficient customer service is supposed to be easier today with the advent of artificial intelligence (AI). However, who wants to talk to machines? Customers prefer to talk to humans. This is possible through effective UX copywriting where the writer can design a unique personality for a chatbot by carefully adjusting the tone and direction of the conversations. A chatbot with a human touch can gain the trust and confidence of clients and ultimately creating a great user experience.
Enhances relationship with clients.
Any business that wants to survive should work on building customer relationships. UX copywriters can make this aim easier as they design their writing to cater to the needs of the users. Using a tone and voice that is in tune to the preference of the clients shows that a brand is taking concrete steps to reach out to the customers. This effort will likely lead to brand loyalty.
Results to better ROI.
Good UX copywriting complements the whole UI (user interface) design of an online platform such as an ECommerce website. As the goal is to provide a copy that helps the user navigate a site or use a product, it also increases the chance to convince a client to complete desired goals such as purchasing a product or sharing a link. Overall, a great UX team should result in more conversions and higher revenues.
Gives a competitive edge.
It cannot be denied that creating a seamless user experience (UX) is the present and future trend in digital marketing. Thus, brands that wish to stay relevant should start exploring ways to be a master in UX development, which includes UX copywriting. Investing in a competent UX team would make your brand more competitive.
Do you need customized content to promote your brand? Copywriting is but one of the many services that the Birch River Design Group can do for your business. Along with content creation, our team in Scottsdale, Arizona can also handle the branding, UX design, and SEO of your firm. We can also handle your online ads and social media campaigns. We cannot wait to plot the most suitable digital marketing strategy for your firm. Call us and arrange a meeting with our team today!