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Breaking Down UX and UI Design - In: Digital Marketing, Latest Trends for Websites

UX and UI Design

UX and UI design are buzzwords you’ve likely encountered when discussing the latest trends in web development. These terms often pop up in discussions that pertain to improving the visual components and usability of an online platform. While these design types are essential components of a digital marketing strategy, not many people in the digital space can confidently explain their unique functions.

There is plenty of confusion between UX design and UI design. They are two of the most important concepts to know for web developers and digital strategists today. Numerous references can attest to the huge role they both play in the future of website design. Moreover, expertise about UX and UI design are some of the most in-demand skills in the job market today. To stay on top and ensure the success of your digital marketing agency, it pays to take time to dig deep into UX and UI design. Let’s start with breaking down the basics about both.

What is UX Design?

UX, UXD, and UED are all acronyms for User Experience Design. The phrase describes the process of creating a seamless relationship between a customer and a product. It refers to the strategies and enhancements applied to make a product more functional, accessible and enjoyable for the user. Its basic definition proves the theories and principles of UX design are applicable to almost any industry, product or service. In today’s world, though, a UX designer primarily focuses on developing digital products.

What Do UX Designers Do?

Aside from its definition, the job profile of a UX designer can also be ambiguous. People often wonder, what exactly does a UX designer do? A quick look at a job ad for a UX designer will show that it entails much more than tweaking the layout or design of a particular product. A UX designer covers a wide range of tasks such as analyzing competitors, building prototypes and understanding consumer behavior.

The broad range of responsibilities assigned to a UX designer is one reason why it is quite difficult to pinpoint this role. It is a job that overlaps several areas and disciplines. It is a complex and multifaceted specialty that requires thorough knowledge in marketing, savvy skills in designing and superb abilities in project management. Overall, a UX designer researches, tests, implements and evaluates methods that will improve the relationship between the product and the user.

What is UI Design?

UI stands for User Interface Design. It refers to the process of designing the interface of a machine or piece software so it becomes more efficient and functional. A web or mobile application with great UI design has easy-to-use navigational features, is responsive and has high visual appeal. With a good user interface, customers don’t feel lost, intimidated or annoyed when using a digital product. Instead, UI design helps a user gain trust and confidence when using a well-designed and functional product.

What Does a UI Designer Do?

Similar to a UX designer, it is also a bit confusing to define the role of a UI designer because their job also encompasses a wide range of responsibilities. It entails thorough research and testing prior to implementation of concepts and strategies. A UI designer also focuses on the factors that ensure a better experience for their users. However, a UI designer is mostly concerned with improving the elements that a user needs in order to utilize a digital product. These elements can include typography, site architecture or graphic design.

What’s the Key Difference Between UX and UI Design?

Many mistakenly view UX and UI design as one and the same. They both share the same ultimate goal of encouraging patronage and loyalty of users to a product. Even their core definitions have many similarities. While UX design principles can be applied to non-digital products, principles of UI design are exclusive to digital devices and software. One way to draw the line between the two terms is to look at UI as the parts and components of the product that you actually use. Whereas UX refers to the emotions that a user feels while using a product.

You Can’t Have One Without the Other

A clear understanding about UX and UI is important as they are interdependent on one another. You can’t solely focus on UI design without keeping UX principles in mind. Likewise, a good UX needs support from an excellent UI designer. The two must work hand in hand because they are both crucial in developing an excellent product.

Birch River Design Group specializes in helping firms from various industries achieve their digital marketing goals. Our team also puts great attention to detail and effort into every client project. For more information about how we can create a positive UX or UI experience for your target clients, contact us via our form on our website!

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