Email marketing remains to be one of the most effective ways to communicate with customers online and numerous stats are available to prove it. A 2019 survey report released by EConsultancy states that compared to other online tactics, the majority (73%) of respondents consider email as the advertising channel bringing the best return on investment (ROI). Another survey from Mailigen reveals that 89% of marketers utilize email for lead generation. Therefore, growing your email subscribers is a vital factor for a successful email campaign.
What makes email marketing effective?
The success of this digital marketing strategy is due to the highly likely chance that your email will reach your target clientele because they are people who willingly signed up to receive communication from you. Moreover, sending communication via email is relatively easier to implement than other advertising mediums. Of course, a successful email campaign requires several factors such as a compelling message, a catchy subject line, and a powerful call-to-action (CTA). However, all these factors would fail to make a great impact if your firm only has a handful of email subscribers.
Thus, to successfully utilize email marketing to amp up your marketing goals, one of the first things to focus on is growing your email subscribers. Indeed, the power of your email campaign increases along with the rise in the number of email addresses you obtain. Yet convincing people to join your mailing list can be a challenging feat. Here are four simple things you can do to quickly and easily amp up your email list:
Simplify the sign-up process.
Not everyone has the time or the patience to go through a long and complicated sign-up process. Even people who genuinely want to be part of your mailing list may not bother to sign up at all. So one key to luring in more email subscribers is a simple email subscription process. Make signing up a fast and hassle-free experience by only asking for a few details (such as the subscriber’s name and email address) and without requiring users to move to another page.
Post the sign-up form in multiple pages.
Your sign-up form does not have to stay glued on a single page of your website. Make it easier for people to find your sign-up form by maximizing its exposure. You can strategically place it in the middle or at the end of the most popular blogs on your site. Aside from the homepage, a sign-up form can also be available on your about page or contact us page. It can even be a message that can pop-out when a visitor is about to leave your website.
Improve the sign-up box.
If you are wondering why very few people are in your email list, you may want to examine your sign-up box. Does it look bland and boring? You may need to work on making it more appealing so your site visitors will not miss it. Aside from the aesthetic design, the message should also clearly explain what the subscribers are getting themselves into. Clearly specifying the kind of communication that subscribers will receive also ensures that you will be sending information to the right audience.
Offer an incentive.
People are generally wary of giving out their contact details. Therefore, it’s imperative to give them a good reason to sign up. It will help if you can offer something that will persuade them to do so. Popular ways to do so include holding an online contest, offering discounts, as well as a giveaway that gifts free e-books or free product samples. To attract more sign-ups, your offer should match the needs and concerns of your clients.
Utilize social media pages.
Being active in social media is another great way to promote your brand and communicate with clients. You can likewise use your presence in sites such as Facebook, Instagram or LinkedIn to invite people to join your pool of email subscribers. You can easily add a sign-up icon or tab in your pages. A sign-up form can also be incorporated into messenger apps.
Digital technology is continuously advancing. Therefore, businesses need to keep up with it to avoid lagging behind. Stay informed about the latest trends and strategies your firm can utilize by partnering with a competent digital marketing agency such as Birch River Design Group. You are likewise welcome to get in touch with us by checking our social media pages at LinkedIn,, Instagram or Facebook.