A high search engine ranking can do wonders to the digital marketing efforts of a firm as it is a surefire way to increase web traffic and, therefore, revenue opportunities. This explains why the first page in Google’s search result is a much-coveted spot for all web developers and marketers.
However, people who are new to search engine marketing are likely to be advised that search engine optimization (SEO) is not an area where you can expect immediate results. With this in mind, planning SEO strategies and patiently waiting for positive results which can take several months may sound frustrating. Still, carefully implementing SEO tactics may surprisingly get you ranking in your chosen keywords in no time at all.
Make SEO a Big Part of Web Design & Development
The technical aspects of SEO (or on-page SEO) may seem like a broad topic to tackle but basically, you just want to make it easy for search engines to find and crawl your web pages. To ensure that the overall website design and architecture fit the requirements of an SEO-friendly website, you want to avoid broken links, crawl errors, and slow-loading web pages. Relevant keywords in your URL structure, meta descriptions, and title tags will also improve your website ranking.
Another way to improve website quality is by using (or switching to) the secure version of HTTP which is the HyperText Transfer Protocol Secure (HTTPS). To allow users to access your site anywhere and anytime, your pages should also have a mobile version. Using free tools such as PageSpeed Insights, Google Webmaster, and Google Analytics can greatly help in your SEO campaigns.
Take Time to do Keyword Research
If you want to gain clients, presence and availability greatly matter. The way to ensure this in the online realm is through keyword research. Without knowing the right keywords to use in your chosen niche, achieving your SEO goals will be very difficult.
There are many free SEO tools to utilize if you want to improve your Google ranking through keyword research. Nevertheless, purchasing a keyword research tool to discover the best keywords to use will surely be worth the investment. A list of keywords with high search volume is like a gold mine that you can use all throughout web development because it gives ideas of what keywords to input in choosing a domain name, providing meta descriptions, and in crafting web content. Basic guidelines in best SEO practices though says that balance and relevance should be in mind to make the most out of your keyword research. Putting in too many keywords (keyword stuffing) may result in a lower SEO score.
Get Insights From Your Competitors
Competitive analysis is the next logical step once you know the perfect keywords to target. When you check out the business websites that are currently enjoying the spot you are aiming, you get clues on what to follow and avoid regarding your SEO strategies. The insights you will get in studying the approach of your competitors will prove to be valuable in laying out your SEO strategies.
Get Noticed in Local Listings
You are missing big opportunity if your firm is not yet in local listing pages such as Google My Business, LinkedIn Company Directory, and Yelp. You are online because you want to be seen and discovered, you better take advantage of these local directories so prospective clients can easily contact you. It is free advertisement and can improve your SEO score because you earn links in reputable authority sites.
Maintain a Blog with Useful Content
The challenge in SEO does not stop even after landing in the first page of the search engine results. You have to maintain your high web ranking to prevent numerous websites from stealing your spot. One way to keep your site content fresh and relevant is by creating a blog. Regular posting of useful content with the right keywords will help you gain subscribers and will further boost SEO ranking.
Link to Experts & Authority Sites
Search engines determine a page’s quality by the number and quality of links that are pointing to a website. You can request link exchange from experts in your field by manually reaching out to them. Sharing links in social media sites can also be part of your link building strategies.
Search engine optimization (SEO) is essential in web development because no one builds a website only to have it hidden under thousands or even millions of web pages out there. To enjoy the many benefits that come from having high-ranking websites, firms are naturally on the lookout for the best SEO companies out there.
Birch River Design Group can implement the best on-page SEO strategies so you don’t miss a valuable click. Give us a call today to learn how we can help drive more traffic to your business website!