Digital Marketing 101: Creating a Successful Digital Strategy

Technology has made the advertising world as exciting as ever. Not long ago, marketers had limited options for their campaigns. Creating and placing an ad on television, radio or print were the typical methods. And while those advertising platforms continue to deliver results, business owners today can’t afford to solely stick with traditional marketing methods. It’s undeniable that the advent of the online world and smart devices has introduced endless ways to market a brand through digital marketing.

What is digital marketing?

Digital marketing refers to the use of various digital technologies to promote products or services. It  primarily takes place online, but also includes offline channels such as electronic billboards or interactive kiosks. With the massive amount of time people spend online and on smart devices, digital marketing presents tremendous growth opportunities for brands. Unsurprisingly, more and more companies opt to invest in digital means to advertise. In fact, a survey from the research firm Nielsen says that more chief marketing officers believe digital marketing delivers better results compared to traditional methods. However, entrepreneurs who wish to explore the various digital advertising mediums should first take the time to fully understand the factors needed to succeed.

Essential factors of a successful digital marketing strategy

The huge advantages digital platforms provide for today’s companies may seem obvious, but there are many brands that don’t know how to plan a digital marketing strategy. One study even shows that 45% of businesses invest in digital marketing without any tactic at all. Answering the following questions can help you plan a winning digital strategy.

  • What do you want to achieve?

You may have heard this a million times before, but there is a valid reason you cannot avoid this perennial question. Goal setting is vital. It is where you base your future plans and activities. Before you can plan a fast route, you need to define your destination first. In order to make your goals work for you, keep them clear and realistic.

  • Who is your ideal client?

Today, the use of digital platforms and technologies are inevitable. Everyone is using them. If you want your message to be seen or heard, digital marketing is the way to go. But to do that you first need to identify who you want your message to reach. What are their interests and concerns? What occupies their time? Demographic information is also essential. Gathering research and facts about the audience you want to use your brand or services will give important insights into how you can best market your products.

  • What digital marketing channels and tools should you utilize?

Digital marketing is a broad term. It encompasses all advertising done through online and digital means. In a way, it is like an open field where companies have endless options of channels and tools to choose from. This often includes building a website, managing social media and running pay-per-click (PPC) campaigns. It also involves search engine optimization (SEO), mobile marketing and search engine marketing (SEM). The main takeaway is that entrepreneurs should take time to gain in-depth knowledge about the different marketing channels available. It is only when you understand how different platforms work that you can start making smart decisions about the best channels to use.

Technology is constantly evolving. There are many factors that ensure the success of a digital marketing campaign. Still, knowing the answers to the questions listed above can provide a solid foundation to your present and future digital strategies. Birch River Design Group specializes in customized digital marketing solutions for brands in various industries. Our experienced team can give smart insights and offer a step-by-step guide to help you master the digital marketing realm. Give us a call today!

Written by Susie Eddins
Published on March 27, 2019
Filed Under: Marketing Strategy
In This Article: Marketing Strategy