How To Merge Traditional and Digital Marketing For Online Success

Growth and innovation often require adapting to changes and following trends. This truth makes digital marketing solutions a must for brands and business that do not want to be left behind. Yet embracing new sales and marketing strategies does not have to mean letting go of effective past methods. Rather, your business can merge traditional and digital marketing strategies to upgrade existing tactics with the latest technology.

Thus, while it is a must to explore the opportunities waiting online, digital marketing should not be seen as a way to replace traditional marketing altogether. With ingenuity, there are many ways to integrate digital marketing into traditional means of advertising. Take note of the suggestions below:

Surprise your clients with snail-mail.

With faster and less expensive ways to communicate nowadays; start-ups may view sending snail mails as a slow, tedious, and costly way to get leads. Yet it can be worth the effort with a few clever additions to your usual snail-mail method. One idea is including a QR code that will direct your recipients to your online portal. You can also reward clients with a discount voucher that they can avail by visiting your website or installing your app.

Sending a follow-up email to your snail mail recipients can also increase the open and conversion rates of your online campaigns. Moreover, snail mail can be a cool way to delight and give your prospects a change. Since consumers receive thousands of promotional emails, snail mail can be a refreshing way to grab their attention.

Display URLs and hashtags in your products.

There is an almost effortless way to connect with the people who are actually using your products. It can be as easy as displaying your URL and hashtags on your merchandise.  This technique is an easy way to maximize the exposure of your online channels and at the same time reach out to your target audience. It is also a subtle way of informing your customers that they are welcome to connect with your brand. By including your hashtags and URLs in your products, you may just boost the engagement and increase the followers on your digital platforms.

Invite followers in print media.

The shine of print media may have dulled a bit due to the surge of content that is available online. Yet, the print industry remains very much alive and can be a great means to tap clients that are as active online. This means that it is still a great idea to publish print ads in magazines or newspapers. You can also leverage the business listings in directories.

However, small businesses may see print advertising as a pricey investment and thus avoid it. Nevertheless, you can make the most out of it by using it as a way to promote the links of all your online channels. You can also publish an informative article about your brand and use it as a way to invite followers to your website and social media pages. Moreover, print advertising does not always have to be expensive. Your marketing team can always connect with the publishers and find a way to make an exchange deal with them.

An effective marketing strategy means striking the right balance between all available channels, whether in traditional or digital means. Let our trustworthy digital marketing agency, Birch River Design Group assist your firm in incorporating the latest technologies into your tried-and-tested traditional marketing methods. Our team in Scottsdale, Arizona can look deep into your current tactics and suggest optimal solutions to merge your traditional and digital marketing strategies. We are readily available for a no-obligation consultation whenever you are ready to grow your business!

Written by Carmela Obar
Mela has a degree in Secondary Education and is a licensed teacher but her passion for words and literature led her to pursue a career in writing. With extensive copywriting experience up her sleeve, she can easily tweak and adapt her writing style to match any genre or industry. Her stints include writing and editing a 100-page published guidebook.
Published on September 16, 2020
Filed Under: Marketing Strategy