It is a well-known fact that most start-ups and small businesses are operating on a limited budget. Thus, it’s necessary to be extra cautious with each and every investment you make. Unfortunately, this same reason is why many small firms will sometimes delay or forego their digital marketing plans even though it holds great potential to propel their growth. So, if you are a small business owner, finding ways to leverage digital marketing with limited to zero funds for online campaigns should be a top priority.
You may think it is difficult especially with a recent survey from HubSpot saying that 64% of participants in the study felt the need to increase their digital marketing expenditure. However, effective digital marketing is doable even without extravagant spending. A huge marketing budget is not the lone requirement for acquiring and retaining customers. Your online marketing tactics can still be successful as long as you have a great product or service. You also need to know how to utilize the resources available to you. The following are some inexpensive marketing ideas to make your digital campaigns work even without increasing your marketing spend:
Maximize blogging platforms
Web development and maintenance can cost a lot, but you can enjoy the benefits of having your own website for free or at a much cheaper rate by using blogging platforms such as WordPress, Wix, and Joomla. By following best blogging practices, you can easily introduce and flaunt your business to your target audience. Don’t feel ready to manage your own blog? Another easier option is guest blogging. You can reach out to popular blogs related to your niche and offer valuable content through a guest post. This is a great opportunity to increase your network. Moreover, you can also subtly promote your business while avoiding the time needed to write and manage a blog.
Implement SEO strategies
If you think paid ads are too expensive for your firm, you can opt to rely on recommended search engine optimization (SEO). These methods make sure that your blog or website will still have a strong online presence. You will need sound knowledge about how search engines rank web pages and tons of patience. This is due to the time it takes before you start seeing results. Nevertheless, following good SEO practices will give long-term benefits to your business website.
Register your business in local directories
Do you want your business details to show up in search engine results pages (SERPs) as soon as your customers are looking for your services? It is possible to make this happen without even spending a penny. How? By utilizing online directories such as Google, Yahoo, and Bing. This is one of the best inexpensive marketing ideas out there. It entails registering your business information in a local listings site. Doing so is an important yet commonly overlooked step to boost your local SEO campaigns. Aside from that, complete and accurate details about your firm also support branding initiatives because the listing leaves the impression that your business is trustworthy.
Join and post in online communities
Strengthen the online presence of your small business by searching for groups or communities your firm can join. In social media platforms such as Facebook and LinkedIn, there are communities related to your niche where you can start a discussion or participate in. Aside from social media, you can also post in forums such as Quora or Craiglist. Being active in online communities or forums is a cost-efficient way to find possible leads and new clients.
Reward loyal clients
Word of mouth advertising is a frugal yet highly-efficient tactic that can potentially create a buzz online. You can do this by offering incentives to your clients. Who they will then make an effort to share their experience with your brand. The rewards you will give to customers who will post testimonials and reviews in various channels such as social media, personal blogs, or local listings will be completely worth it since you are also enhancing user experience and fostering customer loyalty.
Offer free services
Another challenge for start-ups is that not so many clients are willing to go on a limb to purchase their product or service. You can ease their hesitation by offering a free trial of your services or a product sample in exchange for an online testimonial. As more people discover how efficient your products/services are, you can also expect more sales and profits to roll in.
Find a credible agency
As a digital marketing agency, we have seen first-hand start-ups and small businesses alike ignore the need for expert help when it comes to digital marketing. One wrong decision can cut a huge chunk out of your marketing budget, and sometimes it’s a mistake you cannot afford to make. Apart from incorporating these inexpensive marketing ideas, you can avoid failures and increase chances for success by hiring the services of a digital marketing agency. Always make sure to choose one that is credible and competent in the services you are seeking. Our team at Birch River Design Group in Scottsdale Arizona is available for a no-obligation consultation about the online marketing needs of your firm. Get in touch with us today so we can schedule a meeting!