How to Maximize the Sales Potential of Your E-Commerce Website

To maximize the benefits of an ECommerce site, it is essential to come up with a plausible marketing strategy that will successfully gain clients and keep them coming back. Consumers value a great purchase experience as confirmed by a survey report published by MarketingSherpa in 2017. Therefore, an ECommerce platform should allow the customers to experience speed and convenience in making an online purchase.

Implement SEO Strategies

It’s not good advice to start a brick and mortar business in a remote location because you want to be found and be of service to as many people as possible. The same logic applies to ECommerce sites. If you want more people to flock to your site and discover what you have to offer, implementing smart search engine optimization (SEO) techniques is the key. Some of the ways to boost organic traffic and search engine ranking is through content marketing and link building.

Invest in Paid Advertisements

Your ECommerce website needs exposure to thrive but getting attention is not so easy when many similar sites targeting the same types of clients. Advertising is essential in any marketing strategy so allocating a portion of your budget on paid ads will give you an edge against others. You can study the various ad networks online such as Facebook Ads and Google Ads to know what platforms will most effectively send visits that will lead to actual sales.

Focus on Web Design & Usability

Visual appeal and easy navigation are some of the basic elements in E-commerce website development. You want to make a good impression so the web design should appear sleek and professional. To convey a trendy and modern vibe, web developers can check out the latest trends in web design. A clear perception of your buyer’s persona can give clues in choosing the right typography and color elements to use.

In terms of functionality, an E-commerce website should have a landing page that showcases the best products and services that the business offer. The whole website should give clear messages and simple instructions so as not to confuse or frustrate the end user. Avoid long and complicated purchase and checkout process as it will surely turn off customers.

Validate Positive Content With Good Photos

Your ECommerce website may be filled with content that praise your products and services but without good photos, your write-up will not be convincing. Quality pictures that highlight the best features of your products have great potential to increase the conversion rates of visits.

A Background Video is a Great Addition

It is a must for an ECommerce site to have a well-written ‘About Us’ page or product descriptions. Nevertheless, everyone knows that it is easier to watch than to read so creating a short video about your business is likely to get the results you need.

Encourage Reviews and Feedback

It’s normal for a customer to repeatedly weigh all the pros and cons before making an actual purchase. For a customer to feel confident about the purchase and to establish trust, a feature that allows clients to post and read product reviews will greatly help.

Take Advantage of UpSelling and Cross-Selling Tactics

Upselling (offering a more expensive version) and cross-selling (offering related products) are strategies that you can use to introduce other services to the client. Sometimes it is difficult to decide on what products to purchase if there are so many to choose from. Implementing upselling and cross-selling tactics can be an effective way to boost revenues because you help clients focus on certain products that will really be of value to them.

Understand Consumer Behaviors With Analytics

A competent web marketer should be able to explain why an ECommerce site is performing well or doing badly. To do so, it is important to regularly monitor and analyze the metrics and data regarding your consumer’s behaviors. By doing this, you can maintain a website’s great conversion rate and apply immediate fixes to a site that is suffering from low visits.

Technology has made the digital world a massive marketplace, explaining the proliferation of online shopping sites. To enjoy the full advantage of having an ECommerce website, you need expert assistance from a team that genuinely wants to see your digital marketing efforts succeed. We are Birch River Design Group— contact us today.

 

Written by Susie Eddins
Published on October 26, 2018
Filed Under: Marketing Strategy
In This Article: Marketing Strategy