Many factors determine the success of a business but a booming enterprise usually boasts of a highly productive team. An organization can likewise attribute their achievements to having a strong and positive relationship with their clients. In this ideal scenario, the team stays passionate about the work they do and your target clients stay interested in your products. The challenge for any firm is, therefore, to attain and maintain a high level of motivation and engagement both for its staff and customers.
This is a herculean task since a Gallup survey indicates that majority (50.8%) of U.S. employees do not consider themselves engaged in their work. So how can a firm ensure their people stay driven to perform their best? How can a business discourage a client from switching to competitors? Gamification is a new creative scheme that a firm’s management can apply!
What is gamification?
The term “gamification”, which was coined by a computer programmer and writer from Britain named Nick Pelling, means applying game mechanics and principles in areas where play is not typically used. According to a 2002 description provided by Pelling, gamification is applying a game-like user interface design to devices such as mobile phones and ATMs. The game element in the said devices makes processes easier and more interesting for the users. Today, gamification can be seen every wherefrom the workplace, product marketing and in school settings.
How can gamification be an effective business tool?
Work and play are commonly seen as contradicting concepts. Work is seen as hard and boring while play is interesting and fun. This explains how someone can bear to spend hours playing an online game but will lose energy after an hour of studying or working on a task. You have probably heard people lament that if only everyone can devote the same intensity and concentration while playing their favorite games on their work, then all projects will have amazing results.
Thankfully, gamification makes it possible to merge work and play on any platform you choose. Firms and organizations alike have discovered the great wonders that gamification can do in increasing user engagement and generating profits. A press release by Markets and Markets even predicts that gamification will be an $11 billion industry by 2020. Some of the benefits of gamification are the following:
Gamification can liven up a workplace.
In an organization, an online portal where employees can create profiles and post updates can hasten communication and information sharing within a network. The interface can also include a reward system that can encourage competition and boost productivity.
Gamification can educate.
If you want to enhance the skills and knowledge of team members then continuous education is a must. It is a good thing that game elements of scores, rewards and recognition can also be applied in e-learning courses. While the word studying can sound tiring and difficult, digital training materials can become enjoyable with gamification.
Gamification can increase profits.
Adding games is a reliable tactic for firms that want to increase sales and revenues. A study by Gartner, a research consulting company, proves that companies who implement gamification results in an estimated 250% revenue increase as compared to competitors who do not use gamification.
Gamification can attract and retain clients.
Gamification is a great way to connect to clients and keep them hooked. A company can gamify a software to introduce and market a new or existing product or service. Some of the giant companies who use gamification in their strategies include Samsung (that has a loyalty and rewards program for those who purchase their products) and Domino’s Pizza (with pizza maker training course with elements of simulations and rewards).
Basic Gamification Reminders
Gamification promises many benefits but only if done the right way. Do not waste your attempts at gamifying your systems by avoiding the following mistakes.
Make it challenging enough.
Games can be anything under the sun: a quiz, board game or a puzzle. It can also be a simulation game with virtual reality elements. Whatever the game format, it should provide enough challenge to pique interest. If the game is too easy, players will be bored whereas other players will leave if it is too hard.
Games should lead to learning.
If you added game elements to your workplace in order to combat boredom, make sure you do not forget that your main purpose is to enhance work performance. To maintain your goal, make sure that game mechanics lead to lessons that will lead to the growth of the firm.
Gamification offers a myriad of possibilities to help your business grow. Birch River Design Group can be your guide if your firm wishes to customize a user-interface design that incorporates interactive and game-like elements. If you are ready to try this hot trend and implement gamification in your marketing strategies, get in touch with our staff today!