Marketing is a field that can be highly competitive and demanding. With all the efforts you have to put in to win clients over, losing a deal can be very frustrating. You cannot place the entire blame on a marketer since prospects have a number of factors to consider before investing on new products and services. Indeed, even the best marketers also experience their fair share of failures from time to time. Therefore, a good approach is to simply move on to the next target clients. However, if you keep on missing deals after deals, it may be time to take a close look at your sales tactics to see possible marketing mistakes you may have to stop doing:
Focusing too much on new customer acquisition.
One common misconception about marketers is that their sole purpose is to get new customers into the business. Although it is a must to exert effort to impress prospects, putting too much effort on customer acquisition can also backtrack. That is if you forget to give equal weight to the importance of customer retention. To win new clients and keep existing ones, make it a priority to foster customer loyalty. It is one way to ensure that you do not lose existing customers in the process of getting new ones.
Not working on your unique selling proposition (USP).
Do your prospects look bored whenever you make a sales pitch? It is probably because they have heard it all before. There is a high chance that your pitch sounds just like the others. Give clients enough reasons to remember you by working on your unique selling proposition. Identify the factors that make your brand superior from the rest and make it the highlight of your pitch. An effective USP should offer valuable solutions to your customers’ concerns. It should also enumerate benefits that your prospects cannot find from your competitors.
Not building trust.
You may have an excellent product but clients may still choose not to transact with you if they deem you or the business you represent as not trustworthy. A survey by Edelman reveals that 81% of consumers need to know that they can trust a brand before making a purchase. Thus, assure your clients that they are making the right decision to seal a deal with you. Be fair and transparent throughout your transaction so customers do not feel short-changed.
Every marketer will understand the great challenge that comes with every stage of the sales funnel. From finding prospects, making calls, setting negotiations, and finally closing deals; each step requires innovative methods to succeed. Make marketing a breeze by partnering up with a reliable and competent agency such as the Birch River Design Group. Our team based in Scottsdale, Az will happily collaborate with your sales and marketing department to come up with ideas that can efficiently incorporate online tactics into your current strategies. Give us a call today.