The world wide web is a rapidly expanding universe. Records show that there are about 1.9 billion websites and the number is growing uncontrollably. With this statistic in mind, a new business website without proper search engine optimization (SEO) tactics in place will easily drown among hundreds of similar sites. Digital marketers are well aware that securing a favorable spot with search engines is not an easy or instant process. Moreover, the challenge to rise above competitors gets harder day by day. Web developers should be both smart and resourceful to ensure a high search engine ranking for a website. Utilizing SEO best practices to design an effective on-page SEO strategy will speed up the success of your online marketing campaigns. One of the newest SEO tactics that experts recommend today is a topic cluster.
What is a topic cluster?
The term stands for a content marketing strategy wherein you tackle a broad idea by breaking it down into several sub-topics. Thus, producing content for a huge topic is not enough. Instead, you come up with other topics related to the subject and produce additional content. These can be forms of questions you may have about a topic since one article or piece of content cannot possibly cover everything about a particular area of expertise. The main thing here is that the subtopics should all be linked into the parent topic. A topic cluster is, therefore, an interlinking of related web pages that point to one pillar (main content) page.
Why is a topic cluster important?
The system of how search engines crawl and index websites looks technically complicated at first glance. A closer look, though, will reveal that search engines serve a simple purpose: to help users find the right content they need. This is where topic clusters become a useful and important SEO strategy. By building a good topic cluster, you help search engines find your pages and improve the user experience for your site visitors. Your website also establishes expertise on a particular subject and the search engines see it as an authority site which results in a top search engine ranking.
Reminders in incorporating topic clusters.
According to SEO experts, topic clusters will be a huge part of the future of SEO as search engines shift their attention to topics rather than keywords. To build a topic cluster, identify its components first. A topic cluster should have a lengthy pillar page or content (around 3,000-5000 words). It is a long post as this is where the cluster content will be built upon. The cluster content has a link on the pillar page so anchor text and hyperlinks are other important components of topic clusters. For this on-page SEO strategy to make a favorable impact on search engine results pages (SERPs’), consider the following reminders:
Choose the main topic and determine the subtopics.
Brainstorming is the first step in building a topic cluster. You want to determine the main topics and the sub-topics you can make out of it. A good topic cluster plan should be able to cover almost anything related to a subject. With this strategy, visitors will unlikely bother going to another website to continue their research. It will also allow them to navigate through your whole website with ease.
Do extensive keyword research.
Keyword research still remains an important part of SEO because you cannot just write about any topic. You want to build a topic cluster that will guarantee a high number of visitors. Keyword tools will make it easy for you to determine the popular topics and even the topics around it. Keyword research will also be helpful in creating the anchor text for the cluster content in a pillar page.
Make your pillar page appealing.
The pillar pages in your website serve as doorways to other pages on your site. A high bounce rate in your pillar pages would, therefore, mean a huge blow to the overall web traffic of your site. So exert effort to make your pillar pages as engaging and interesting as possible. Your content should be clear and informative. It will also help to add images or videos to keep a visitor scrolling through your page.
Measure and check your progress.
Once your topic clusters are up and running, you want to know if it is giving positive results to your pages. Checking your site’s progress through SEO tools such as Google Analytics lets you see if you are on the right track. You may also see that certain SEO tactics are not helping your site rank well with search engines. In such cases, you can adjust or fix the problem areas quickly either by changing or enhancing your tactics.
If you want your firm to dominate the online world with brilliant market strategies, a well thought out SEO plan should be in place. With the SEO services that Birch River Design Group offer, you can quickly achieve your online marketing goals. We will be glad to discuss your website specifications and customize an SEO package for you, so do not hesitate to get in touch with us!