Search engine optimization (SEO) is crucial for the success of any digital marketing venture. Firms want their website to appear on the top page of a search engine results page (SERP) because more visibility means a greater chance to achieve marketing goals. However, with a report saying that 46% of Google searches are looking for local information, you will further strengthen your online presence with local SEO tactics. The following briefly explains local SEO and its vital role in the growth of your business.
What is local SEO and why is it important?
Your SEO strategies may have landed you a first page ranking on Google but are your searches leading to new clients and increased revenue? If not, it is probably because your webpage is not properly optimized for your target clients. Local SEO is a variety of methods you can implement to ensure that your online marketing initiatives are reaching the right audience. While basic SEO practices allow you to reach a wider audience, local SEO narrows it down to the group that is actually looking for your services. These methods are generally the same with organic SEO but with emphasis on the location of your business. The following tips can help grow your business:
Pay attention to your contact page.
You want an easy way for customers to reach you, so take the time to make a good contact page. Your contact details in your Ecommerce site or social media pages should be detailed, accurate, and complete. For businesses located in multiple locations, the contact information of all its other branches should be available. Email addresses and phone numbers (on mobile devices) should be clickable. This way, users can readily get in touch if they need to. This local SEO method asks of you to provide the same business name, address, and phone number (referred to as NAP) throughout your sites. This way, you gain a good reputation and display consistency.
Claim and polish your business profile online.
Google makes local SEO simple and easy for businesses by providing free and useful tools. Potential customers will not have a hard time finding your location with Google Maps. Meanwhile, by claiming your Google My Business profile, even firms with no existing website can gain prime online exposure. To maximize these Google services, take time to polish the information you will provide in your business profile. It is advisable to provide as much detail as possible (e.g., photo, logo, company description) because as a major search engine, your entry in GMB can greatly influence your SEO ranking.
Get good ratings from review sites.
Aside from Google, getting your business listed on review sites such as Trip Advisor and Yelp is a strong local SEO method. Being present in these sites can provide a valuable link juice to your business page. Moreover, the said sites also provide testimonials and ratings from clients, so as a rule in any business, it pays to go the extra mile to provide excellent services. You can also monitor the comments and suggestions you will find on the sites so you can give an appropriate response (whether for airing your side, giving thanks, or offering an apology).
Get listed in local directories.
A start-up running its operations in Washington may not exactly benefit from searches coming from far or different locations. Therefore, to further increase your chance to appear in local searches you also want to publish your contact details in local listings. Choose directories that are considered authority sites in order to complement your SEO effort. You also want to choose a directory that your target client is likely to visit. For example, a list of businesses posted on the official site of a city or town.
Include local keywords in your content.
Help search engines display your content with the people looking for the services you offer with keyword research. Use keyword tools to determine the terms that your target clients are using in performing searches. You want to include these terms in the online content you publish too. Moreover, to appear in local searches, do not forget to include the business location in your keyword strategy. Through this local SEO tactic, you will garner the attention of people who are actually in need of your services.
Do you want to explore the many benefits that online marketing can do for your start-up or small business? Reach out to our team at Birch River Design Group, a digital marketing agency in Scottsdale, Arizona. Our experience, expertise, and dedication can provide your firm with the guidance and knowledge to make you reap the benefits of a strong online presence. Schedule a meeting with us today!