Blogs provide a useful platform for business websites that want to showcase their offerings, reach out to their customers, and boost revenues. However, your business blog first needs to meet a number of requirements to accomplish the said goals. To name a few, your blog needs to have high Google ranking and enjoys huge organic traffic – things that you cannot categorize as easy to attain.
Stats released from a study by GrowthBadger shows that getting traffic is the most common challenge that bloggers face. To make it even more difficult, it is not realistic to expect immediate rewards for your search engine optimization (SEO) efforts because it takes time before you can see results. Still, even if outstanding digital marketing specialists have loads of patience, they do not just sit around and do nothing while waiting. This is because there are creative and effective ways to hasten improvements in your blog. Listed below are some easy SEO hacks that are worth a try:
Try crowdsourced content.
Crowdsourcing is one marketing technique you can try to increase blog readership. Involve your target readers in the content creation process by inviting followers or influencers in your niche to contribute content. By publishing a blog post that is a result of collaboration with your customers, your content has more potential to be seen and shared. It can also strengthen your bond with clients and thus support your brand awareness campaigns.
Engage more on social media.
Be more active on your social media pages by going beyond merely sharing your blog links to your followers. Monitor all your postings by checking up on the comments section and taking the time to tag the respondents and answering their each and every query. Doing this can spike up your organic traffic in no time because it can do more than send the people you tag back to your blog, it can also be a way for new audiences to discover your website.
Run a contest or promotion.
Encourage your followers to visit and share your blog by running a fun contest or promotion. By offering cool rewards for sharing or commenting on your blog post, you can expect an influx of traffic on your website. This is also one way to find new clients and reward existing ones. The target is to make your new blog visitors stay and keep on coming back long after the contest is over. Thus, you should always prioritize posting useful and interesting content to your website.
Level up your content.
Give your readers more reason to subscribe to your blog by continuously looking for ways to enhance the content you offer. Aside from written texts, you can liven up your blog by adding infographics and visually appealing images. Since video content is the trend nowadays, you can expect higher engagement by adding short videos in your blog. Aside from videos, posting entertaining and informative podcasts can also set your blog apart from the rest.
Target low competition, long-tail keywords.
To achieve high Google ranking, it is always a must to add relevant keywords to your blog. However, instead of targeting broad and high-competition keywords, you may want to focus your SEO efforts on low competition and long-tail keywords. Broad keywords are general terms so it is likely that you have to compete with countless other websites to rank for it. On the other hand, long-tail keywords filter other competition so it increases your chance to rank high and get more traffic. You can try adding keywords that are specific to your company such as business location or unique services.
Join groups on social media platforms.
You can ensure that you are promoting your content to your target audience platforms by taking advantage of groups in social media. Join groups that are related to your niche in social media platforms such as LinkedIn or Facebook and share your content there. You can also utilize social media groups by communicating with other members by asking their opinions or suggestions about the content they want to see.
SEO entails numerous, long-term tasks that can sound confusing to those unfamiliar with it. This is one reason why it is a wise move to delegate the SEO needs of your small business to a competent digital marketing agency you can rely on. Our team in Scottsdale, Arizona, Birch River Design Group, is available for a no-obligation consultation so we can discuss the online marketing needs of your firm. Reach out to us today!