With the influence of technology likely to intensify in the years to come, the way people search for information online is rapidly transforming. From typing queries into a search engine, more and more people are starting to explore the convenience of using voice search. A forecast report from ComScore even shows that by 2020, half of searches will be done through voice search. As a relatively new area of technology and search, it is crucial as a business owner to understand the techniques to make it work to your advantage. Prepare for this new way to search and future-proof your business with the following tips.
What is voice search and how is it used?
As the name implies, voice search is a technology where users can simply use voice commands instead of typing keywords to search for information online. This innovation works through the use of automatic speech recognition or voice-to-text mechanisms. Today speech recognition technology used in voice search is commonly used by voice-enabled digital assistants. Apple was the first company to offer a voice assistant with their introduction of Siri in 2011. Three years later, more tech giants launched their own digital assistants: Cortana for Microsoft and Alexa for Amazon. In May 2016, Google launched their own version of voice assistant with Google Home. With technology companies continuously enhancing the functionalities of voice search for consumers, it is clear this new technology will only continue to grow.
Why is voice search gaining popularity?
Anything that makes life more convenient is bound to be a success. Because speaking to search is much simpler than typing keywords, it is no wonder that voice search is gaining in popularity as the future of search. You can also attribute its popularity to the rising usage of mobile devices. Voice search assistants are often a main feature of smartphones and devices, making digital assistants relatively accessible. Along with the convenience it brings, voice search also has its share of challenges. The tendency of the machine to mistakenly interpret spoken queries is one of the difficulties a user may face when making a voice command.
New Practices To Implement For Voice Engine Optimization
Search engine optimization (SEO) has largely focused on text-based queries. With the increasing use of voice search, it is bound to bring about changes to best practices for optimizing digital content. For brands that want to stay competitive, this stresses the importance of implementing a competent voice search strategy. The following are tactics that digital marketers can do to implement voice engine optimization (VEO).
Focus on long-tail keywords.
Writing takes time. Before voice search, users tended to type just one to two phrases when searching for something on the web. Voice search takes the effort of writing away as people start to simply tell their devices what they need or are searching for. This makes a good keyword strategy highly important. When you write any piece of content for your brand your business, it is crucial to include long-tail keywords or phrases. Question phrases are also great suggestions as people tend to talk to the digital assistants as if they are humans. Because of this, it is best to incorporate keywords that sound like natural conversations.
Prioritize page speed.
Page speed continues to be a crucial factor in website rankings. Voice search represents a faster, fuss-free way to obtain any information a user needs. A fast-loading website is the perfect complement to this feature. To avoid losing clients and risking a low site ranking, both the desktop and mobile version of your company’s website should prioritize page speed.
Update content to match voice search queries.
Useful and original content will remain king despite technological developments. However, a little change in how you present content will go a long way. In the world of voice search, content that provides brief, yet complete answers to user’s questions are the way to go. Long-form content will always be crucial, but always be sure to optimize your website and content for voice search. One simple way to do this is by adding a page for frequently asked questions (FAQs).
Watch out for updates.
Voice search optimization is a relatively new area of search technology. There is still a lot to learn and discover about it. It is also a fast-growing market, so the best tips and strategies in utilizing it for your business can change at any time. In order to know how to effectively use this technology to market your brand, it is best to keep track of the latest updates and trends.
Birch River Design Group knows the importance of keeping up with the latest in digital marketing and search technologies. Our team is ready and capable to walk you through the process to get your business ready for future developments such as voice search. Request a meeting with us today to discuss how we can help you achieve your business goals!