Social media is well-established as an effective marketing tool. Brands that make an effort to build a strong presence in sites such as Facebook, Instagram, and LinkedIn enjoy a cost-efficient way to promote their services. Likewise, with 2019 stats from the marketing software provider Emarsys saying that an average of 3.2 billion people accesses social media sites every day, it is undoubtedly a surefire way to reach out with existing and potential customers. But social media management is not as easy as it sounds.
Although the popularity of these online platforms brings many benefits, it also makes social media management very challenging. Many tend to assume that managing an online page is fun and easy. In reality, social media marketing requires great strategy, hard work, and consistency. To make the seemingly enormous task of social media managers less daunting, the following tips can help:
Choose a platform/s to focus on.
You do not need to create an account on every available social media sites to enjoy its rewards. Simply maintaining an account on the platform/s your target audience is most active can do wonders in your marketing initiatives. By identifying the platform/s where your posts will yield the best results, you will also determine where to focus your best marketing efforts. Furthermore, narrowing down the number of pages you manage to only those that matter will help you create better content and improve customer service.
Create a content calendar.
Without a plan and strategy, social media management can easily get chaotic. It might be difficult to track your progress towards the goals you set. So along with setting clear and measurable objectives, organization is key to help a digital marketing strategy succeed. A content calendar is a great way to organize several accounts and to plan content at a glance. Since social media management is often handled by a team, a content calendar can help keep everybody in the group aware of projects and tasks. As a content calendar keeps everybody in the loop, miscommunication among the group can be avoided
Invest in tools.
Among others, social media management includes interacting with followers, updating various pages, and creating unique content. These tasks that require constant monitoring can get overwhelming. Fortunately, social media managers can rely on a number of free and paid tools to help them keep track of multiple social media platforms. Using these tools allows you to perform similar tasks at once and saves time. Examples of social media management tools you can use include Hootsuite, Buffer, and Sprout Social. By choosing tools that support the social media platforms you are managing and are equipped with comprehensive features, your job becomes easier.
A timely response is vital for building credibility and boosting the engagement of your social media pages. Since social media sites run 24/7, digital marketers strive to be available to answer queries as often as possible. Thankfully, through the use of AI technology, chatbots make it possible to give instant responses. Some social media platforms offer a chatbot option so do not forget to take advantage of this useful feature.
Is your firm in need of an expert guide in crafting a foolproof social media marketing strategy? Look no further because this is one of the many services we offer at Birch River Design Group. Our digital marketing agency in Scottsdale, Arizona has a team of dedicated and reliable professionals that can efficiently direct and execute online marketing campaigns for your brand. Contact us today!
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