The latest statistics show that Instagram has about one (1) billion active users. This social media platform is expected to further grow and grow, making it an excellent avenue to advertise your brand. With absolutely no sign that the popularity of this photo and video sharing platform will wane anytime soon, businesses that still don’t see the need to set up an account here are turning their backs on a great opportunity to connect to customers and generate revenues.
Nevertheless, without clear a plan and goals, even firms with existing accounts will not enjoy the many benefits of using social media for business. An efficient Instagram marketing strategy is necessary to give direction to your social media marketing efforts.
Get to Know Your Audience
You will be at a loss on what types of photos and videos to post on Instagram if you are clueless about your audience. So get to know your Instagram followers and identify their needs and interests. In-depth knowledge about your audience’s profile will serve as the guiding factors in designing and planning your content strategies.
Get More Engagement with a Smart Post Schedule
Balance and timing are two terms to keep in mind when creating and scheduling Instagram posts. Too many posts may annoy users while you may lose customers with too few posts. In the same way, an interesting piece of content may fail to attract likes and shares if posted at the wrong time. To keep your social media account active and engaging, the key is to regularly post interesting content at a time when most of your followers are online. Instagram Analytics offer useful insights for you to determine the most appropriate time to post.
Promote Your Brand with a Unique Visual Style & Content Theme
Instagram accounts for businesses are sprouting like mushrooms, so you need to find a way to differentiate yourself from the rest. If you want to use the power of social media sites in your branding campaigns, you need to come up with a unique and consistent visual style and content theme. This may mean using specific templates or colors for all your postings. If the write-ups that go along with your posts also use the same tone or approach, your followers can easily identify your brand.
Utilize New Features & Monitor Trends
Once you decide to grow your Instagram followers and use social media for business, you might as well make the most of it. Upgrade your usual Instagram posts by adding not just one but several pictures. Instagram allows users to add up to ten pictures per post so it is an easy way to make your content more interesting.
Instagram, like other social media sites, keeps on introducing changes so constantly monitoring trends and features is a must. For example, using Instagram Stories are a great way to increase post exposure so it will be a waste not to use that feature. In addition, firms may consider partnership with Instagram Influencers as it is proving to be an effective marketing strategy nowadays.
Increase Audience Reach with Branded Hashtags
Adding hashtags in your posts is in a way to help the search engines and actual users find you. So unless you want to hide your Instagram account, remember to include hashtags to increase visibility. To further maximize the benefits of hashtags, it is also a great idea to create a branded hashtag for your business. It is a creative and easy way to promote your brand and advertise campaigns.
The simple, easy, and straightforward way of sharing content in Instagram has transformed this app into a powerful way to use social media for business. Our team at Birch River Design Group can efficiently manage and maintain your social media community for you. Get in touch with us today!