Success in social media marketing takes creativity, tenacity, and commitment. The job can be stressful with social media managers striving to keep their online pages running and their followers interested. With the huge influence and popularity of sites such as Facebook, Instagram, and Twitter, all your hard work will likely be worth it. A recent study from Smart Insights indicated that 90% of people included in the survey are using social media platforms to reach out to a company.
However, with so much to see online, it is easy for a brand’s social media campaign to go unseen. The fact that various social media platforms are constantly upgrading their platforms makes online marketing even more difficult. To help a brand reach its marketing goals, social media managers should be looking for ways to further improve their strategies. The following are some tactics that social media managers can use to keep their pages on top of the game as the new year rolls in:
Post more video content.
It doesn’t take a genius to know that more people prefer video content. Live and pre-recorded videos are currently dominating social media pages. In an article published by Quartz, a Facebook executive predicts that content posted on their platform will be entirely videos by 2021. This means that social media managers who do not want to be left behind should start learning and mastering video marketing
Explore Virtual Reality (VR) and Augmented Reality (AR).
Technological advancement is showing no signs of stopping and things that are seemingly impossible before will soon be a reality. People are now able to be instantly transported inside webpages with the introduction of virtual and augmented reality. In social media, VR and AR is an exciting feature to explore. There are endless possibilities for platforms to utilize this technology. Therefore, social media managers should start looking for ways on how to incorporate it in their content and tactics.
Consider social media localization.
The focus of online marketing today is on enhancing the user experience. One good way to do this is through localization. This means adjusting content to fit the culture and language of the target audience. Adapting localization can make social media pages sound friendly and accessible to people. It will likewise give you a tremendous edge over other pages.
Incorporate social shopping.
Social shopping is one of the newest terms in the e-commerce landscape today. Users of this method are given the chance to directly purchase a product through a social media site. Due to the convenience of this online shopping trend, expect social shopping to grow at an accelerated rate. Since anyone can share or recommend an item or deals with their friends, it becomes easier for a client to trust and purchase a brand. Thus, brands using social shopping in their social media strategy can expect increased ROI.
Social media management may seem cool and trendy but it is definitely not easy. It is a job that requires multiple skills and involves numerous tasks. Among other things, social media managers need to think about content to share, metrics to analyze, and reports to finish. Do not let all these online tasks overwhelm you by employing the help of Birch River Design Group, a reliable digital marketing agency in Scottsdale, AZ. Our team of competent professionals can take care of all your social media marketing needs. Contact us today!