Every social media marketer should know the importance of hashtag strategy. Not long ago, ‘hashtag’ was an unknown term. Yet since it was introduced by Twitter in 2007, its usage and application has continued to spread like wildfire. Initially intended as a way to group Twitter messages about a certain topic, their use and functionality have evolved. Today hashtags are crucial if you want to increase your chances of someone finding, viewing or engaging with your posts on social media. The popularity of hashtags even led the American Dialect Society to declare it as their word of the year in 2012.
Creating a hashtag strategy is important for organizing marketing campaigns, boosting your brand’s online presence or even creating a trending topic around a new service or product. It is a simple, effective way to drive your marketing efforts across social platforms. Still, businesses who want to maximize the benefits of hashtags cannot simply add them without putting forth much thought. For a hashtag campaign to do wonders, the following tips should be considered if you want to improve your engagement.
Consider the social media platform.
Today it is nearly impossible not to come across a hashtag when you scroll through the feed of any social platform. You are free to use hashtags when you create a post on any platform, whether on Facebook, Instagram, Twitter, LinkedIn or Pinterest. They’re even applicable when you type a search query into Google. However, using the same strategy in all channels may not give you the results you want. Best practices and rules regarding hashtag use differ per platform. While Twitter considers one to three hashtags per post as ideal, Instagram allow up to 30 hashtags. Facebook and LinkedIn on the other hand, do not recommend adding multiple hashtags in every post. In order to positively complement your social media marketing strategy, take time to study the platforms where you want to use them.
Mind your tags.
Hashtags are a crucial part of any marketing campaign you start. Whether it is to increase brand awareness or promote a specific campaign, people will start to associate it with the hashtags you choose. They also play a great role in ensuring that posts get noticed and discovered. It is therefore important to take time to carefully decide which ones you will use for your brand. They should be relevant and relay something about your niche. Prior to using a hashtag, you can search for it to see if there are previous posts connected to it. This will help you avoid being attached to negative, controversial or crowded hashtags by accident.
For your hashtags to be search engine friendly, you need to utilize your target keywords. Be creative and unique by crafting ones that will capture people’s attention. You want something simple and easy to recall. Specific hashtags can also help connect your brand to your target audience. For example, if you are tweeting about a business summit in Los Angeles, you can add the keywords #LosAngeles or #LA to narrow your audience to those who are in the area.
Employ the help of tools.
Do you need help monitoring your hashtags? An application that can gauge the success of your hashtag campaigns can help. The good news is that there are a lot of available tools and apps that can help make your tagging tasks a breeze. Some tools are free while others require a fee. Research the best tools for your needs and see how they can help with your overall strategy.
Jump on the bandwagon.
Popular events and controversial issues can generate a number of trending hashtags, and who says you shouldn’t jump on the bandwagon? It’s like joining the hottest party of the moment — a golden opportunity to be seen and converse with the people you want to reach. Aside from increasing your visibility and engagement, creating posts about current interests will paint a good image of your business. It will present your brand as something that is empathetic and proactive. To reach more people, you can also create posts for popular weekly hashtags such as #TBT or #MotivationMonday.
Birch River Design Group is passionate about helping companies grow through the effective use of digital marketing strategies. We understand how vital effective social media marketing is for your business. Contact us today so we can start discussing your business goals and social media strategy!