Many of us have been left dumbfounded about the ways in which we can help during the coronavirus (COVID-19) pandemic. If you are trying to better navigate these times but also want to extend a helping hand to your local Phoenix community, here are a few fundraisers happening right now that are looking into alleviating those most affected by the virus. If you want to make a difference and aid your local community, give yourself time to study these fundraisers and their noble causes:
Phoenix-based nonprofit Another Round, Another Rally is a financial resource for people in the hospitality industry who are currently jobless. According to Travis Nass, the co-founder of the organization, it’s great for “dishwashers, busboys, servers, hosts, cashiers.” The group is giving out $500 to every unemployed person who applies on their website and uploads their pay stub.
NBA All-Star David Booker, in partnership with Phoenix Suns Charities, will raise money through live streaming on Twitch. The stream aims to support non-profits that help alleviate the needs of those affected by the pandemic in the Phoenix community. With a starting point of $100,000 by Devin Booker himself, the fund seeks to help non-profits like the Arizona Food Bank, the Foundation for Senior Living, and Banner Health Foundation. Donations can be made through Devin’s Twitch Channel.
By working with their partner organizations, Valley of the Sun United Way is allocating funds to address Maricopa County’s most pertinent emerging needs – in real-time. Valley of the Sun United Way assures that their donations will support areas of the highest need in the community by aiding in food security, child care, homelessness, lost wages driven by business closures, rent assistance, and other needs. You can donate to the fund by clicking here.
The Arizona COVID-19 Community Response Fund supports Arizona nonprofit organizations as they respond to the spread of COVID-19. Established by the Arizona Community Foundation and in partnership with numerous local corporations and foundations, the fund seeks to move resources quickly and to adapt to evolving community needs in order to support gaps not covered by state or federal funding. One hundred percent of contributions to the fund will be distributed to non-profit organizations.
During these challenging times, it is important to remember that even our small contributions can make an impact in our community. If you find yourself not being able to contribute financially, know that there are many other ways to contribute such as safe social distancing and staying home to stop the spread of the virus. However, if you are in a position to help financially, we highly recommend the funds listed above. As members of the Phoenix community, we invite you to make a difference and support those in need that are closest to you.
If you know of any other Phoenix-Scottsdale based organizations that need the support, let us know and we will link them on our platforms.
How are you navigating through these times of self-quarantine and social distancing? Here at Birch River, we are aware that businesses and brands have been struck by an unexpected burden and want to extend our hand by consolidating valuable resources to improve your content strategy, as well as to use this time to revisit and polish otherwise forgotten and underdeveloped strategies. Here are some of our best-performing blogs on email marketing, search engine optimization, and UX/UI – all in an effort to return from this social pause stronger than before.
Never found the time to start your email marketing strategy? Well, today is the day! Our step-by-step guide takes you from ground 0 to a fully functioning strategy with a solid foundation to grow your business’s client relationships. Grow your email marketing vision with our help and at no cost through our free resources. Don’t have a contact list to send emails to? Read our blog on ways to grow your email list.
Already have an email marketing strategy in place but your subscribers are not showing you the love you expected? This blog outlines ways in which you can nudge your dormant audience awake. We go deep into it, too, and give detailed explanations and strategies to put in place in order to strengthen your email communications.
Search Engine Optimization
With so much of your website presence relying on Search Engine Optimization and with people spending more time online than ever before, let’s use this opportunity to begin the path towards getting digitally seen. We’ve written a fully-comprehensive guide that teaches you what SEO is and the many tactics out there that claim to improve it. At the end of this blog, we hope you have learned the tactics to be cautious of, the ones you shouldn’t touch even with a ten-foot pole, and the ones you should fully embrace for your SEO strategy.
Now more than ever, local SEO is an important factor for businesses that highly depend on foot traffic. This blog lays out 5 easy ways in which you can rank your local business in Google, Bing, Apple Maps, and other local searches. This way, you can optimize your profiles for the interested users out there who are eager to find out what your business is all about in person.
Does your audience expect a pleasing aesthetic and streamlined user experience from your website but you don’t even know the difference between UX and UI? This blog is for you – the website newbies out there with lots of ideas but not the technical knowledge. We break down what each of these buzzwords is and what you should expect from both UX and UI designers.
Want to offer your clients a pleasant experience when they visit your website? This blog offers UX strategy elements that make it so your site’s user experience is clear, useful, and consistent. If your website is not as user-friendly as you wish for it to be, we highly recommend giving this blog post a read.
During these challenging times, we understand that as a business it’s hard to stay afloat. But it is in times of uncertainty that we are able to step back and reassess the boxes we have created for ourselves in the past. We invite you to take this time to gauge your content strategy under a magnifying glass and come back better than before.
Are you getting stumped on certain parts of the process and no one is answering their phones? Leave us a comment and we will help guide you to the finish line!
Nowadays, building a website is a necessary move for firms looking for an ingenious way to expand audience reach and increase revenue. With everything going digital, a business website can do more than keep up with the trends. A business website also holds great potential to leave competitors in the dust. For all the benefits that having an online presence can bring, launching a website is indeed a momentous event. It is often a culmination of hours spent in brainstorming sessions, days drafting web content, and weeks polishing every technical aspect of the site, as well as its UX design.
However, the success of a website is not guaranteed upon its completion. It largely depends on its usability for your target audience. So before you get too excited to see your website go live, it pays to wait a while. Allot some time to check (or recheck) any possible loopholes you may have missed. To ensure that your website will give a positive user experience (UX), here are the aspects you need to check:
Your website represents your brand so do not forget to proofread and edit before launching. Small errors in grammar and spelling can reflect the quality of the services you offer. This may turn off potential clients. Since it is easy to miss small errors, it is best to have a team of editors ensuring that the site is error-free. It is also recommended to ensure that all facts and figures posted in your site are accurate with valid sources for conformation.
Complete About Us page
One important reason why you build a business website is for people to know more about what you are offering. Do not be stingy with information by providing an adequate “About Us” page. Listing down your company history, goals, and accomplishments can make your brand appear authentic and credible. Likewise, do not forget to write correct and complete contact information so clients have the best UX can reach out to you easily.
Regardless of the type of website you are launching, a thorough check is a must. This ensures your site is flawless and every functionality is running smoothly before the launch. Test your site’s UX by checking important factors such as page speed and ease of navigation. Each functionality on your website such as the call to action buttons or sign-up forms should be perfectly working as well.
A successful website enjoys a lot of traffic so it is necessary to implement on-page optimization techniques prior to launching. To increase the chances of getting a high-quality score from the search engines, web pages should have proper meta tags and descriptions. It is also best to put relevant keywords in the content. You should also anticipate users committing “Page Not Found” errors due to the wrong URL or links. If you do not want to lose these visitors, create a 404 page that will direct lost visitors to the right page. Other items you should not forget for a well-optimized site are sitemaps and a robots.txt file.
Compatibility with Browsers and Devices
To give an enjoyable user experience, your website that looks perfect in your web browser should also appear as impressive in all other devices. Aim for mobile-friendliness by checking how your site appears on smartphones, laptops, and tablets. You also want to adjust the design, functions, and content of your website to fit the behaviors of users on various platforms. Aside from the devices, your website should also be compatible with all browsers.
An impressive and functional website with amazing UX is not something you can do in a flash. At the very least, you should expect a team of experts to oversee the business website creation, from its design, content, and technicalities. For a business website that can significantly upgrade your marketing strategies, you can have the assistance of the Birch River Design Group. Schedule a consultation with our team in Scottsdale, Arizona today! You can also reach us through LinkedIn, Instagram, or Facebook.
For some, navigating the world of marketing is no easy feat, especially if you’re new. When traversing within this realm you’re bound to encounter a multitude of acronyms for key concepts that must be understood before crafting digital marketing strategies. Like with architecture, ensuring that your foundation is sturdy is vital before you begin building upon it. There are many ways to optimize your site’s ranking, but some techniques involve risks. Before embarking on your journey into the world of digital marketing, we’ll begin with an understanding of SEO.
What is SEO?
If you want to hide something, place it on the second page of the Google search results. People begin their research with Google, but only the first five search results receive 67% of all clicks. With this information in mind, you might be wondering, how do we make it into the coveted top five results? One way to make this happen is through search engine optimization.
SEO is defined as the practice of increasing the quality and quantity of traffic to your website through organic search engine results. It’s important to drive traffic to your site, but not all traffic is created equal. We want searchers who will find your content useful. Once you’ve sifted out the searchers who won’t find your content relevant, that’s when you’ll start focusing on the numbers, or in this case, the quantity of traffic. Unpaid traffic that is generated from SERPs (search engine results pages) is known as organic traffic.
When faced with a perplexing question, it is not uncommon for us to immediately take to our keyboards or awaken our devices from their slumber (Siri, Alexa, I’m looking at you) to help us find the answers we seek. Each second, Google processes over 40,000 search queries on average which equates to 3.5 billion searches a day. Within mere seconds, billions of results appear and are arranged in an order that the engine deems most fitting for our query. The order in which results appear is determined through three main processes: ranking, crawling, and indexing processes.
Crawling – These aren’t your average creepy crawlies! During this process, search engines send out bots to search the web for new and updated content which is later stored in an index.
Indexing – After a bit of search and reconnaissance, the bots store the information that was discovered while crawling. Once stored in the engine’s index, the webpage will be displayed as a result of relevant searches.
Ranking – Answering the searcher’s question is the priority. Based on the query, the results will be arranged from most to least relevant.
Since these functions are carried out by search engines, it may seem like you have little to no control over the crawling, indexing, and ranking processes. Thankfully, there are a few ways you can improve them! We’ve put together a free guide to help you improve your site’s crawlability, indexability, and rankability. Submit your information above and receive your free checklist right into your inbox in a matter of seconds!
Now back to business. When it comes to SEO, there are many hats you can wear. But there are also consequences that come with the hat you choose to don.
Black Hat SEO
You want results and you want them fast. These “short-cut” tactics are often referred to as black hat SEO. People who participate in black hat SEO often regret taking this route. Of the three methods, this one is the least ethical as it goes against search engine guidelines and is often given a penalty. There are many characteristics of black hat SEO. Not sure about which practices are deemed shady by most search engines? Here are a few examples of black hat tactics:
Keyword stuffing – This is the overuse of certain keywords in an attempt to improve visibility and increase organic traffic. In the case of keyword usage, less is more. Maintaining relevance when using keywords in your online content is vital. If determining whether a word is connected to the topic or not feels like a stretch, it’s probably best not to use it.
Cloaking – Trying to pull the wool over the eyes of a web crawler? Some webpages are able to show a different version of their site to crawler/bots that decide to pay them a visit.
Invisible text – This method is dated, but it is still loved by some. This involves hiding text containing keywords in the webpage’s background by matching its color or placing it offscreen using CSS. Doing this only makes the words visible to search engines.
Creating and operating a business requires a substantial amount of time and money. If you started one, chances are that you’re in it for the long haul. Websites flagged for these practices run the risk of being permanently banned from search engines, so it’s best to avoid using black hat techniques.
Grey Hat SEO
If there is a fine line between ethical and unethical SEO practices, a grey hat tactic is it! This method involves practices that aren’t illegal, but they aren’t entirely honest either. Here are a few ways grey hat SEO is done:
Keyword association manipulation – One of the things is not like the other. This technique is similar to keyword stuffing, but it involves trying to make unrelated words functions as synonyms in an attempt to trick bots.
Sneaky redirects – Using redirects on your site isn’t a crime, but when they’re used to show two different versions of your site, it becomes a problem. Refrain from showing one version of your site to desktop users and redirecting mobile users to a spam domain.
Duplicated content – Getting a sense of deja vu? Uploading the same content to multiple websites might seem like a great way to get more eyes on it, but it could run the risk of being deemed as spam by Google or other search engines.
As with black hat SEO, there are risks involved with practicing these techniques. With the ever-increasing advancements in technology, trying to outsmart algorithms is quite the gamble. If having your company’s reputation take a nosedive doesn’t sound like something you’d like to put on the line, it might be best to try your luck elsewhere.
White Hat SEO
If you’re looking to improve your ranking without running the risk of facing penalties, then white hat SEO is the way to go! Essentially, white hat SEO is the avoidance of grey and black hat practices. However, it also requires the optimization of certain components of your webpage. White hat practices include:
Quality content – It’s important to remember the purpose of your content. The user has a problem and your site holds the answer/solution. Through the use of SEO keyword research tools, you’ll be able to find and attach the appropriate keywords that match the purpose of your content.
Meta tags – Always be sure to include these and they not only provide a snippet of your web page in SERPs but are also read by search engines and crawlers to learn additional information about your site. This information can be used to determine rankability.
Information Architecture – The structure of your information plays a pivotal role in usability and findability. Finely structured Information that is easy to navigate will provide users with an optimal experience during their quest to find the answer to their query.
Mobile-friendly – Having a version of your site that is fully capable of being viewed on mobile devices is quite important. According to Google, failure to do so could result in your SERP ranking taking a hit. This is because they prioritize mobile-friendly websites. If you’re unsure about your site’s mobile compatibility status, Google provides a mobility test that can help bring awareness to the components of your site that might require further action.
Implementing most of these practices will begin with the construction of your site. Simplistic yet functional navigation for both users and crawlers alike is ideal. It should be taken into consideration when designing your webpage. Adhering to these guidelines will have you well on your way to improving your ranking. All of this without running the risk of being flagged by search engines.
Improving your ranking is of great importance, but it shouldn’t involve putting your business on the line. It is best to participate in honest practices that won’t result in the loss of your website and ultimately a decline in business. The world of digital marketing is a competitive field. Therefore, you might feel tempted to engage in practices that’ll help you quickly rise above the masses. But it’s important to be aware of the repercussions that are bound to follow.
If you’re still looking for an alternative way to increase your views, you might want to consider SEM or search engine marketing. Learn the basics of SEM and how to implement its practices into your strategy in the second part of this blog. Stay tuned!
Proven to be an effective advertising tool, more and more firms are discovering the earning potential of running PPC ads. A comparison between people who click on paid ads to those who discover a link through organic means shows that the latter is 50% more likely to make an actual purchase. Stats from Webfx reveals that small businesses allot around USD 9,000 monthly for PPC campaigns. The question now is no longer the effectiveness of PPC marketing but how to make your paid ad stand out from the rest of other similar campaigns.
In digital marketing, one way to stay ahead of the competition is to constantly be vigilant for new trends and be open to innovations. The digital landscape, as well as the behavior of consumers, are constantly changing. Therefore, your foolproof marketing strategy from years ago may no longer be as effective today. To make 2020 a successful year for your online marketing efforts, here are some PPC trends you may want to give a try:
Try Interactive Video Ads.
More people prefer video content than written texts because it is generally easier to watch than to read. Thus, incorporating your PPC ads with a video will increase the potential of your ad to gain attention. The entertaining element of a video also encourages marketers to be creative in presenting their campaigns. Since video ads can be used to communicate an interesting story that consumers can relate to, it also complements the branding strategy of a firm. You can even upgrade your marketing strategy by making your video ads interactive. Have you ever seen a video that seems to be talking specifically to you? This tactic solves the problem of annoying ads because it allows firms to display only the relevant ads to target users.
Make use of Artificial Intelligence (AI).
The technology of artificial intelligence can significantly improve and simplify the way marketers run and manage a PPC account. Machine learning tools can source and analyze data that marketers can use in making wiser decisions in placing bids. Investing in AI for PPC ads also enables marketers to automate certain functions so managing PPC campaigns becomes a lot easier. The tool can also make accurate predictions on how ads can perform. The valuable information that marketers can gather from AI can be used to increase customer engagement and increase conversions.
Make responsive ads.
People can view your campaign on different devices and platforms so it is a must to ensure that your PPC ads are displaying properly on all of them. This is especially important nowadays when smartphone usage is becoming more and more prevalent than desktop use. By making use of the responsive ads feature in advertising platforms, ads automatically fit well in all ad spaces.
Create specific landing pages.
To see your clicks turning to bounces is like watching money running down the drain. Lower your bounce rates by designing several landing pages for specific clients. A Hubspot study even proves that creating more landing pages can result in a 55% increase in lead generation.
Launching a PPC ad is an exciting option for businesses wanting to display their messages right where their target customers are. It also opens an opportunity for marketers to gain a 200% return on investment (ROI) as Google claims that every USD 1 spent on Adwords converts to USD 2. Get closer to enjoying this ROI by partnering up with our digital marketing firm, the Birch River Design Group. Our team will help you get the most out of your online ad spending. Together, let’s start creating successful PPC campaigns! Contact us to set a meeting today!
Starting a podcast is a brilliant option for content marketers who want to offer something unique and entertaining to its subscribers or site visitors. A good podcast can tremendously complement a firm’s marketing goals in many ways. For one, podcasts serve as an avenue to communicate with your target clients in a more personal manner. Since most podcast channels are subscription-based, it likewise opens an opportunity to grow your following and find potential leads. Podcasts which are usually available for download also gives people an easy way to access content anytime and anywhere.
With all the benefits and convenience that a podcast can bring, It is therefore not surprising to see stats indicating its growing popularity. An article published in Podcast Insights states that in 2018, 64% of people in America are familiar with the term podcasting. In 2019, the said figure rose to 70%. Moreover, a survey from Nielsen in 2018 shows that 16 million people in America are podcast fans. Still, launching one is not a surefire way to gain a tremendous edge over competitors. You can increase your chances of a successful podcast by keeping a few marketing tips and tricks in mind. Some of them are listed below:
Learn the ropes.
Podcast creation is a relatively new field so it is best that you first invest time to get a clear idea of how it works and the tools you need to start one. Among other things, you want to know how to choose the best hosting provider in terms of cost (some are free) and the services it provides. Aside from the software and platforms, you also want to know the equipment to prepare such as recorders and microphones. It will likely pay to research the best practices on creating a podcast such as knowing the ideal length of an episode and how to promote it to more people. It is also recommended to listen or subscribe to existing channels to pick up valuable techniques to copy and spot areas for improvements.
Make it easily accessible.
A successful podcast can boast of many subscribers. To get more listeners for your podcast, make your content available on various platforms. The usual platforms to use are iTunes, Apple, and Google Play. However not all users have access to these devices so it is best if your podcasts are present on your own website where visitors can listen right away.
Optimize for search engines.
Search engine optimization (SEO) is a must because you want to rise among numerous podcasts available in your niche. Thus, do not forget to include relevant keywords in your podcast title and description. Providing a transcript of your podcast is another thing you can do to optimize your audio content. You should also make an effort to promote your content to increase the chance of more people finding your podcast.
Provide an appealing teaser.
Give your target audience a reason to choose your podcast by taking time to design a beautiful teaser. Just like a film or radio show poster, the cover image can entice an audience to try listening. It will also help to create a trailer so people know what to expect in the show.
Online marketing is getting more competitive each day, presenting a challenge for firms that want to have an edge in the digital landscape. Fortunately, Bich River Design Group can guide your business in creating fresh and innovative ways to build a strong web presence. Our team is available for a free consultation so we can discuss your marketing needs. Give us a call today! You can also get in touch with us through LinkedIn, Instagram, or Facebook.
Did you know that around 129 billion emails are sent and received each day worldwide? This data from a 2019 study also shows that an office employee receives around 126 emails a day. In addition, there are 3.9 billion active email users worldwide, 11% higher (3.5 billion) than the number of social media users in the world. Furthermore, a 2017 survey from Campaign Monitor shows that despite the emergence of newer ways to reach out online such as social media and messenger chatbots, many still prefer to receive business communication via email.
The figures presented above strongly prove the importance of sending email marketing campaigns. However, the staggering figure can also make any digital marketer cringe with worry. With so many emails getting into an inbox, users can ignore or delete your message without even bothering to open it at all. For an email blast to attract leads and boost conversions, the initial goal should be to increase the email open-rate. The following are some creative ideas that can encourage recipients to click and read an email campaign:
Capture interest with videos.
Video content is rising online because people generally find it more entertaining to watch than to read. Online marketers also see the benefits of using videos to promote a brand or service. Thus, incorporating videos in your email marketing strategy may just yield positive results. An email subject line specifying a video content can pique the interest of a user. The body can contain links to an informative video. Another option is to directly embed a video in the body itself so recipients can conveniently watch it without clicking outside links. The interest of the recipients should be a prime consideration in choosing the type of video content to include. Email marketers should also be careful in sending lengthy videos with large file sizes.
Send a birthday greeting.
Personalization is effective because it deepens the connection between a user and a brand. It makes a user feel that they are interacting with a human rather than an automated machine. So how about taking your personalization to the next level by sending your subscribers a birthday greeting. It seems like being thoughtful matters even in digital campaigns with stats showing that birthday emails generate more click-through rates and revenues than promotional emails. The email birthday greeting is also a creative way to surprise and reward your subscribers by including discount coupons or other freebies.
Make it interactive.
Increase the chances for your email blast to be opened by exploring ways to make it stand out among so many other similar emails. One way to do this is by Including interactive elements that can make your headline and content more interesting. You can include eye-catching visuals with animated buttons that recipients would like to click. Another example is a survey that seeks the opinions of the recipient.
Does your business need help in planning and executing successful online marketing campaigns? Birch River Design Group, a full-scale agency based in Scottsdale, Arizona has the expertise and experience to plot out effective digital solutions for your business. Call us today so we can schedule a free consultation with our team!
You’ve done it! After deploying numerous campaigns your email list is finally looking extensive. You exhale a sigh of relief, but suddenly realize that you’ve applauded yourself too soon. You’re losing engagement, or worse yet, your email list is filled with inactive subscribers. Studies show that 70% of email lists are inactive. This number might seem tremendously discouraging, but before you abandon all hope, keep reading.
Losing engagement is inevitable, but it isn’t irreversible. According to Loren McDonald, Marketing Evangelist at IBM, 10% to 20% of subscribers completely disengage from a brand’s email list annually (mailer lite).
Initially, you may think the best resolution is to contact your audience more. Maybe if you are able to say the right thing, they’ll re-engage? While that is partially true, there are a few steps to consider before pushing more content out. Here are a few ways you can revamp your content to drive engagement.
Segment inactive subscribers
Before building your re-engagement strategy, you’ll first need to identify your inactive subscribers. Who has engaged with your campaigns within the last 6-12 months? Research shows that 39% of marketers who segment their email lists generate better open rates. You’ll often find subscribers at one of these stages in your marketing funnel: hibernation, limbo, and graveyard.
- Hibernation – Hello? Is anyone home? Subscribers who’ve recently stopped engaging with your campaigns will be placed into this category. With the right message, you can rattle them awake!
- Limbo – This is where you’ll place subscribers who’ve been inactive for a substantial amount of time. The fire is still burning, but it’s shrunken over time. With a solid re-engagement campaign, it’ll be rekindled to its former ferocity.
- Graveyard – Here lie the subscribers who most likely signed up to partake in your discounts or promotions. They’ve never interacted with your campaigns and engaging with them seems next to impossible. Before you vanquish them from your list, try to find an effective way to reconnect. Studies have shown that inactive subscribers are 26 percent more likely to make a follow-up purchase than non-subscribers, and active subscribers were actually 38 percent more likely to come back.
Cleaning out your email list will not only give you a clear view of who is truly engaging with your content, but it will also improve your email deliverability rate. Your sender score can plummet if you have a low engagement rate, and then mark your emails as spam. You’ll also be saving money! The longer the email list, the more you’ll be paying your email service providers. So, do yourself a favor and tidy up! This can be done at least once per year.
Improve Subject Lines
We’ve all heard it. Time is money. Your subscribers are human; they have lives and their time is limited. So how can we grab a few seconds of their time? According to Connectio, people are naturally drawn to numbers. Including them in the subject lines of your emails can generate interest. A great way to do this is by implementing the R-O-T ( results, objection, time) formula which simply states the results, objections they might have and a specified time-frame in which the results can be achieved. Sign-up for our content upgrade for an in-depth break down of the formula and more!
It’s important that your subject lines are free of spelling and grammatical errors. Be mindful of how many exclamation marks are used and try to refrain from stating your subject line in all caps. Incorporating these elements can make you appear aggressive.
I know, I know. You might think that incorporating them into your subject lines will do more harm than good, but these little guys can help your emails pack a punch. In a vast sea of emails, emojis can be the lighthouse that helps your message stand out in an inbox. Studies show that incorporating emojis in subject lines can lead to higher response rates than traditional email.
Here are a few ways they can benefit your emails:
- Personality – Throwing an emoji in your subject line can help it convey what words can’t. They can also be useful in solidifying your brand’s voice and improving the overall tone of your message.
- Space saver – Maximize space by replacing certain words with its emoji equivalent.
- Engagement boost – Push notifications with emojis saw 85% increase in open rates and 9% bump in conversions
Unfortunately, you can have too much of a good thing. It’s important to find balance when using emojis in your emails. Use too many, they become a distraction or convey a sense of unprofessionalism. Try limiting emoji use to one or two maximum per subject line.
Do you remember how you felt the last time you received a birthday card or a package addressed directly to you? It felt good, right? Studies show that the open rate for emails with a personalized message is 17.6%, compared to 11.4% for emails that don’t contain a personalized message. Sending a personalized message to your subscribers makes them feel like an individual rather than just another number. Making them feel like they matter can encourage them to resume engagement with your content.
Here are a few ways personalized messages can be incorporated into your re-engagement campaign:
- Incentivize Your Subscribers
Who doesn’t love saving money? Depending on your profit margins, extending a special discount toward inactive subscribers might be enough to get them to return. Special occasions, like birthdays or anniversaries, can be useful with this approach.
- Remind them of why they signed-up
Reinforce your value by reminding them of the benefits that come with being with your company. What makes you stand out from other businesses in your field?
- Show them what they’re missing
Reminding your subscribers of what they’ve accomplished while using your services could encourage them to return, especially if the data is significant. Use this opportunity to share any new information. Accompany this message with a call-to-action in the form of a “learn more” button.
Sometimes, you just need to hear it straight from the source. Conducting a poll or survey gives your subscribers an opportunity to engage with you and openly share their thoughts. Try to keep your survey short. AWeber recommends covering between 1-10 questions during a timeframe of 1-5 minutes. The survey can include open-ended questions or take the form of an opinion poll with premade answers. Of the two, most recommend taking the opinion poll approach, as it could save the recipient time.
Your word is your bond. A huge part of relationship-building is honesty. When building your re-engagement campaign it’s important to state information that you’ll be able back up. Dishonest subject lines or copy might increase your open rates momentarily, but they’ll put your business at risk. The CAN-SPAM Act explicitly states that the use of deceptive subject lines and misleading header information in commercial messages can be subject to penalties for such violations. When it comes to successfully re-engaging your subscribers, honesty truly is the best policy.
Saying goodbye doesn’t have to be hard. Remember to follow the CAN-SPAM Act rules by honoring opt-out requests promptly. The Can-Spam Act prohibits you from charging a fee, selling email addresses, and requires you to honor this request within 10 business days. Try not to take their departure personally and ensure that the unsubscribing process is hassle-free.
There could be numerous reasons as to why you’re seeing a drop in engagement. Take a step back. Clean up your email list and re-evaluate your strategy. Your subscribers signed up for a reason. With a few tweaks to your campaign, you might be able to remind them of that reason. But it’s important to remember that just like the seasons, people also change. Don’t get hung up on those who still insist on opting out after launching your re-engagement campaign. There are only lessons, not failures. Use this as an opportunity to dial in your personas and create curated information.
Clearing away inactive accounts will not only save you money, but it will also decrease the chances of your data becoming skewed. With a clear view of your data, you’ll be able to make accurate decisions that’ll spark engagement.
As you can see, just as there are complexities and details that can’t be neglected when creating an email list, there are precautions you must take when trying to re-engage readers.
Landing page optimization is an important area to focus on for digital marketers who want a great ROI (return of investment) for their online marketing campaigns. A Hubspot study even shows that creating more landing pages for an ad campaign increases the number of leads by 55%. Thus, giving your landing pages an upgrade can greatly increase your chances of launching successful pay-per-click (PPC) ads. The following are four important factors in crafting a highly-converting landing page for your PPC campaigns:
Simplicity is one word to keep in mind when creating a landing page for your PPC ads. This means avoiding lengthy texts and elaborate design elements that can overwhelm and confuse your users. The ad copy on the landing page should be short and concise. It is also best to include just a few essential clickable links (such as a call-to-action button) so the users will not get distracted. One way to keep the landing page as simple as possible is by focusing on the main goal of the PPC campaign.
A well-optimized PPC landing page should match the content presented in the ad. When people click on an ad they find interesting, they expect something similar on the landing page. Thus, you will end up disappointing prospects if the content of your landing page is different from what is advertised. It can also breed distrust and turn customers away. Also, it would help if the landing page matches the color and design elements of the PPC ad.
If your PPC ad is getting thousands of clicks but not generating any conversions, you may have to look at the user-experience journey it is providing. People today are always looking for ways to speed up things. You can easily lose prospects with slow-loading landing pages. Likewise, it is unlikely for a user to stick through a registration form with too many fields to fill out. Therefore, it is recommended to continually look for ways to improve the usability of the landing page. Increasing page speed and limiting the number of fields in a form are a few things you can do. You can also create multiple versions of your landing pages and conduct A/B split testing to have a clear idea of layout and content that works best.
One question to ask about your PPC campaign is – what will your users get from visiting your landing page? People will likely leave as soon as they arrive if they do not see anything valuable in it for them. Avoid high bounce rates and win clients by offering something that will encourage them to stay on your page and perform the desired action. It can be a free-book in exchange for leaving their email address or a discount coupon for signing up on your site. Your offer will depend on the content of your PPC ad and the interests and concerns of your target audience.
Are you on the lookout for effective ways to upscale your business through the use of online marketing?
One of the best things you can do is seek the services of a reliable and competent digital marketing firm such as the Birch River Design Group. Our full-scale agency is ready to assist in whatever online marketing you may require; from PPC campaigns, content creation, search engine optimization, and others. Schedule a meeting with our team in Scottsdale, Arizona for a free consultation! You are likewise welcome to drop us a message through LinkedIn, Instagram, or Facebook.