Tag Archives: blogging

In : Content Marketing Comments : 0 Author : Sam Barraza Date : 25 Mar 2020
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WordPress is undoubtedly the most popular content management system (CMS) in the world. Figures show that WordPress runs 35% of all websites on the net. You can also expect this impressive trend to continue with stats also showing that the platform has been consistently growing at the same rate for the past eight years. Surprisingly, WordPress SEO sometimes goes unnoticed, but we will get into that later.  

So why is WordPress so popular? It is not very hard to decipher the reasons why. For one, its user-friendly platform and customizable themes make it easy for just about anyone to create and modify their own website. Furthermore, the platform offers hundreds of useful tools and plugins to make website management so much easier.

Since search engine optimization (SEO) plays a major role in the success of a website, WordPress has a number of plugins for web administrators. They can use them to gain a higher quality score from search engines. Thus, if you want to see your website in the most coveted spot in a search engine results page, take advantage of the plugins in the WordPress platform that can help realize this. Listed below are some WordPress SEO plugins that can help drive more visitors to your site:

Yoast SEO

There are a number of things you need to take note of to ensure that each and every content or page you publish on WordPress is SEO-friendly. It can be a tedious task as there are many things to remember such as meta tags, keywords, and descriptions. Thankfully, the Yoast SEO plugin provides the extra help you need. Aside from making sure that your page contains important tags and keywords, the plugin also gives a detailed analysis of your page and offers suggestions for improvement.

Yoast SEO is not the top SEO plugin in WordPress for nothing so do not forget to install it on your website. In fact, we use it for this website as well! However, aside from Yoast, WordPress users still have other plugins that function more or less the same way as Yoast. Some of them are the All-in-One SEO Pack, SEO Squirrly, and the SEO Framework.

Schema Rich Snippets

Web-users sift through the number of websites that appear in the search engine results pages (SERPs) to choose the one that is closest to what they are looking for. One plugin that can help entice users to click your page over others is the Schema Rich Snippets. This tool improves how a web page will appear on the SERP. It makes it easy to add important and precise information about your website.

Akismet Anti-Spam

Links from websites that have a bad reputation can negatively affect your website’s ranking on search engines. To avoid being associated with malicious sites, you need to monitor all links that are posted on your website. This can be done through both comments and contact forms. Aside from potentially damaging your site’s reputation, spam links can even result in slow-loading pages and drive web visitors away. Luckily, this is hardly a chore through the help of the Akismet Anti-Spam plugin. Through this plugin, web admins can catch and keep bad links away.

Does your business need help in creating, managing, and promoting a WordPress website? Our digital marketing agency, Birch River Design Group in Scottsdale, Arizona has the expertise and experience in building and maintaining a WordPress website. Our team is passionate about helping our clients establish a strong and impressive online presence. You can inquire about our services through LinkedIn, Instagram, or  Facebook. Schedule a meeting with us today!

In : Content Marketing Comments : 0 Author : Susie Date : 01 May 2019
Blogging Trends

Digitally-savvy business owners understand the positive impact blogging has on a company’s overall marketing strategy. With business blogging, companies of all sizes create a way to engage and connect with their existing and potential clients online. A blog also has the potential to increase sales and profit. Moreover, starting a blog appears relatively simple and affordable. At a glance, the process seems as simple as choosing a blog platform (e.g. WordPress, Wix or Blogger) and publishing content. But is it really that easy?

With the Internet Live Stats for 2018 showing that over 2 billion blog posts are published every year, the chances of your blog being buried among your competition can be quite high. Therefore, a strong strategy that follows best blogging practices is essential. For your blogging efforts to succeed, you have to keep track of the latest trends in the blogosphere that can help you stay ahead of competitors. Read on for the best blogging practices and the latest blogging trends.

Best Blogging Practices

Fill it with evergreen content.

Writing about trending topics has its share of advantages. It can draw traffic to your site for a period of time, but then visitors may start dwindling as soon as the interest about the topic wanes. For visitors to keep on flocking to your site, it is best to create a blog that is packed with evergreen content. This is content that remains relevant to your users regardless of how much time passes. So along with articles about the latest trending topics, invest in creating content that your users will find highly valuable long after its publication date. Basic information, step-by-step tutorials and smart tips are few examples of content that stand the test of time.

Make it search-engine friendly.

Make it easy for search engines to discover your blog by gaining knowledge about proper on-page and off-page optimization strategies. Inserting the right keywords in your meta tags and descriptions as well as designing a user-friendly blog layout are just a few of the things to keep in mind. To make sure that your search engine optimization (SEO) techniques are working or to make adjustments when necessary, use tools that provide insights about your website’s performance such as Google Analytics.

Connect with your audience.

A blog with zero engagement is like a party with no guests. The opportunity to interact with your audience makes blogging exciting. You want users to feel that there is an actual person behind the website. Keep the engagement in your blog active by taking time to read and reply to comments. You can get creative and run contests or promotions to encourage engagement.

Latest Blogging Trends

Write longer blog posts.

Unique and fresh content is the lifeline of your blog. One way that search engines gauge the quality of a post is by its length. Currently, a blog with a word count of at least 500 words is enough to be favored by search engines. However, blogging experts today advise bloggers to create content that is even longer. To stay on top of search engine result pages (SERP), you may need to start writing content that is over 1,000 words. A post as long as this is likely to be packed with useful information that your audience would love to share and gives you an opportunity to incorporate more keywords. It also makes your content stand out from shorter, less informational blog posts.

Add videos to your blog posts.

According to a forecast released by Cisco Virtual Network, internet traffic will soon be dominated by videos. Even without this data, it is easy to see that most people prefer to watch videos rather than read an article. So for your blog to stay interesting, adding videos in your posts is a wise move. Another option is creating original videos for your entire content strategy, but with accompanying transcription.

Blogging without direction is like starting a journey without a map; you will likely end up nowhere. If you want your business blog to serve as a ladder that will get you closer to your goals, seeking the guidance of a competent digital marketing agency will greatly help. Birch River Design Group is ready to share our expertise in effective blog marketing. Give us a call and let us know how we can help your business!