In many ways, the goal to gain trust and establish credibility may seem overwhelming for small startup businesses. A 2013 study by Nielsen, a market research company, reveals that sixty percent of consumers are likely to purchase products from brands they are familiar with. Nevertheless, start-up ventures should not feel powerless to compete with big corporations and reputable companies that have been around for years.
With a well-thought-out brand strategy, a startup company can match and even beat the marketing efforts of their larger counterparts. Moreover, with the growing importance of digital marketing on businesses, brand marketing tactics no longer have to be costly and complicated. Simple yet impactful branding strategies that are committed to creativity, innovation, and excellence will go a long way.
Identify Your Target Market
It is impossible to create a powerful marketing strategy without knowing the people to whom it will be directed to. So before launching your product, allow some time to gain a clear understanding of the exact demographics you are targeting. Who will use your products? Where are they? What are their concerns? How can you reach out to them? Every vital piece of information you can put together about your target customers is an opportunity to tailor-fit and enhance your services. Thorough knowledge about your target market is also essential in defining the goals and purpose of your business.
Strive for a Clear Identity
You want to break into the market and establish your presence in the industry, so a dull company name and a bland logo will get you nowhere. The brand name and logo is the first step of introducing your company to the world and will likely represent your business for years to come. So take time to craft a smart and catchy name and design a unique and visually-appealing logo that clearly defines your brand.
Offer a Unique Service
Most likely, your product is just one of the many that are already available in the market. For your branding strategies to succeed, you need a foolproof plan that will make your product stand out from the rest. You can differentiate yourself from others by offering something that cannot be found elsewhere. Furthermore, by identifying and highlighting what is unique in your product, your brand has a greater chance of sticking to the minds of consumers.
Give Out Samples
To try an unfamiliar brand is a risky undertaking that not so many people are willing to take. To lessen the risk of trying out a new product, startups and small companies can give complimentary services or free samples. This tactic will allow the public to familiarize themselves with your brand and, at the same time test, its quality. The best outcome of this strategy is gaining new customers and positive reviews.
Have an Active Online Presence
With an annual survey from Hootsuite saying that 4 billion people around the world are now using the internet, companies that have no online presence can expect fewer customers and less profit. On the other hand, a strong and active online presence is one of the fastest ways to showcase your services and reach out to your target clients. With a functional website, clients can access information about your products and can even make actual purchases. Meanwhile, an active social media presence is a great way to promote your products and answer queries from customers. The digital world offers vast opportunities that a startup can take advantage of so entrepreneurs should constantly monitor the latest trends.
Flashy advertisements and extravagant promotions of giant firms may intimidate small businesses as they build their brands from scratch. However, with consistent quality services and brilliant branding strategies, a startup can easily rival even the toughest competitors in the market.
Still, branding efforts can be costly, difficult, and risky so it is best to seek expert guidance from a team like us, Birch River Design Group. We can customize a complete branding package to fit the mission and goals of your business. Contact us today so we can discuss the most efficient branding strategies for you!