Tag Archives: BRDG

In : Business Tips Comments : 0 Author : Sam Barraza Date : 15 Jan 2020
Lead Generation Start Button On Screen. Digital Marketing And Bu

With great strategy and hard work, marketing can be very rewarding. However, you cannot expect the road to achieving success in this field to be smooth and easy. To survive and succeed, marketers should be ready to face stiff competition and great challenges. One of the most difficult challenges for a marketer is lead generation. With customers having more options online, winning more clients is getting even harder for digital marketers. On the other hand, the Internet provides endless opportunities for creative and smart marketers who want to increase their number of leads online. The following are some lead generation ideas that you can incorporate in your digital marketing strategies:

Use videos.

The 2019 stats from Oberlo claims that 87% of marketing professionals are using videos for marketing purposes. However, it is not enough to simply create and upload videos. Knowing the best practices in video marketing and a bit of innovation can go a long way in boosting your lead generation campaigns. One way to ensure that you get the contact details of your viewers is by embedding a sign-up form while the video plays. Adding a strong CTA (call-to-action) message at the end of the video can also work. Another way to use videos is by holding a series of webinars to hold free lessons or training.

Host a contest or giveaway.

Lead generation involves engaging with your target clients, capturing their attention, and gaining their trust. You can easily do all of it by holding fun contests or exciting giveaways. People would usually not bother to leave their contact information if there is nothing in it for them. However, a chance to win a prize or score a giveaway will help convince them to spend time on your campaigns. It is likewise important to implement wise tactics to increase the chance of seeing a surge of leads through contests. An example is by giving something valuable for each participant so everyone feels like a winner.

Set-up a referral program.

The success of your lead generation efforts increases with the number of people who know about your business. Since they say that word of mouth is the best form of advertising, starting a referral program can greatly fuel up your lead generation campaigns. Try offering an incentive for people who will refer you clients to your business. You may just see a dramatic increase in the number of qualified leads.

Gain positive reviews on other sites.

Positive testimonials from your clients can do wonders for your firm and stats can prove it. According to BrightLocal, 82% of consumers read online reviews to learn about local businesses. The same survey also said that a consumer usually reads about 10 reviews before developing trust for a firm. Thus, encouraging your customers to leave reviews will likely be to your benefit. Aside from posting reviews on your site, you can also ask your clients to leave testimonials on third party sites. This tactic increases your site visibility and increases the chance to be discovered by new customers.

Is your start-up or small business struggling to find qualified leads? Your firm can benefit from seeking assistance from a marketing agency that knows just how to leverage the power of the Internet to reach out to potential customers. Get in touch with Birch River Design Group today, our sales team based in Scottsdale, Arizona offers B2B and B2C lead generation services. Schedule a meeting with us so we can start plotting smart tactics to achieve your marketing goals! Give us a call today or send us a message through LinkedIn, Instagram, or Facebook.

In : Business Tips Comments : 0 Author : Sam Barraza Date : 08 Jan 2020
Customer Service And Support Live Chat With Chatbot And Automati

The Internet continues to be a major influence in the life of the modern man. Two aspects where you can clearly see this influence is in shopping and communicating. As compared to a few years ago, technology has made it much easier for people to purchase goods and connect with others. Today, talking with people from all over the world is as simple as downloading a messaging app such as WhatsApp, Facebook Messenger, and WeChat. Figures reveal the popularity of the said apps as stats from 99Firms show that there are 2.52 billion users of messaging apps worldwide. The same report also shows that users are 20% more active in messaging apps than on social media platforms. Therefore, it comes as no surprise that conversational commerce became so effective.

Using messaging apps for e-commerce.

Messaging apps are a versatile tool because you can use them almost anywhere and anytime. Therefore, it is no wonder that firms today are exploring the great potential of messaging apps as a tool to increase revenues. Conversational commerce is known as the process of utilizing messaging apps to boost business profits. Firms that are still clueless about it or have no idea how it works face the risk of being left behind. Read on for brief information about it:

What is conversational commerce?

Conversational commerce happens when a company does e-commerce by chatting with customers through online messaging apps. This type of e-commerce uses technology such as voice assistants, chatbots, and artificial intelligence. Through conversational commerce, it is now possible for anyone to complete a sales transaction while interacting with the seller in the messaging app. The idea of using Facebook Messenger or WeChat for E-commerce holds so much promise because of the ultimate convenience it can give to the users. Here are other benefits that businesses can gain from it.

Simplify your E-commerce transactions.

Online shopping is convenient. However, an E-commerce website usually lists a number of steps and requires users to visit several pages before finally placing an order. These steps can become tiring and frustrating for consumers who are always looking for faster and easier ways to do things. However, with conversational commerce customers can seal the online transaction within the messaging apps. Customers can even make inquiries, view product recommendations, request for assistance, and buy the product in real-time. Aside from streamlining the process, conversational commerce can even reduce operating costs on a firm as chatbots are relatively cost-effective.

Brings you closer to customers.

Giving commendable customer service is a must to gain clients and keep them returning. Thankfully, conversational commerce can help bring firms closer to customers. This can be done with the use of automated chatbots. These are available to answer inquiries and assist clients at any time of the day. Since people today are very active in messaging apps, doing conversational commerce also brings a business right where the customers are. Thus, firms are given an innovative way to connect with prospective and existing clients.

Opens opportunities for business growth.

Utilizing this latest trend in E-commerce can do wonders in boosting profits and fostering customer loyalty. Firms can leverage the power of messaging apps by using it as a way to cross-sell or upsell. This ultimately opens up opportunities for more revenues. Businesses can also use the chatbot to quickly collect feedback from clients. The data collected can be used to analyze customer behavior and improve services.

Do you want to explore the potential of an e-commerce store for your business? Start it right by consulting with an agency with expert knowledge and extensive experience in online marketing. Schedule a meeting with our digital marketing firm based in Scottsdale, Arizona the Birch River Design Group. Our team is excited to help your firm succeed in online marketing. Contact us today.

In : Business Tips Comments : 0 Author : Sam Barraza Date : 01 Jan 2020

Facebook offers firms of all kinds and sizes various ways to grow their businesses online. With over 2 billion monthly active users worldwide, Facebook is a vital site to promote a brand and win new clients. One way to maximize the potential of this social media giant for your business is by creating Facebook Ads. Figures even reveal the continuous rise of Facebook as an effective advertising platform. According to the latest stats from Facebook, more than 6 million businesses are currently using their platform. This is a significant rise from their 2016 stats when there are just 4 million companies using Facebook to run ads.

However, the sheer popularity of this social media site does not guarantee that the ad you run here will be successful. Just like any online campaign, creating Facebook Ads would need a great strategy. Running poorly-planned ads would likely be a waste of time and money. To make sure that each and every ad you run will be an income-generating venture, it pays to know the best practices in creating Facebook Ads. Some of them are briefly discussed below:

Take advantage of Facebook Ad targeting.


Sending your message to the wrong people is a common mistake. Fortunately, Facebook makes it easy for advertisers to reach their target audience. Through their ad targeting feature, you can choose and set a list of factors such as age range, interests, and location to define your target audience. This way, you can ensure that your ads will only be shown to relevant users. However, be reminded that successful use of the ad targeting feature will depend on how well you know your target clients.

Complement a great visual with a compelling message.


The primary aim of your ad is to capture the interest of your audience. Thus, aside from coming up with a visually appealing ad, it should also include a captivating message. Examples of ad copy that can work well for a Facebook Ad are those that talk about positive customer testimonials and exciting deals for clients. This kind of content can be more effective because the focus is on the benefits that the clients will gain from the product. Including a strong and clear call-to-action can also increase the click-through rate of your ad.

Try using video ads.


Video content is rising and there is no limit to the number of ways you can use it to help a business prosper. Social media users are now seeing video ads in their feed. Your brand can jump in on this trend by publishing video ads as well. To increase the potential success of your video ads, do not forget to keep best practices in video marketing in mind.

Do split testing of ads.


Sometimes you cannot really tell which ad will be successful until you start running it. This is why continuously monitoring the performance of your ad campaigns is integral. of being a Facebook. Aside from checking and analyzing your click-through rates, you can also do split testing of ads. This is a great way to gain useful insights into which type of ads work.

Watch out for updates.


Since its launch in 2004, Facebook has undergone changes and introduced new features so many times. As a platform that is consistently finding ways to improve their services, Facebook Ad managers should always be updated. Your vigilance can help give your ads a competitive advantage over others

Are you thinking of starting an online ad campaign to promote your business? Team up with a digital marketing agency with advanced knowledge and expertise in social media marketing. The Birch River Design Group. Our team based in Scottsdale, Arizona can help you leverage the power of social media for your business. Schedule a meeting with us today!

In : Social Media for Businesses Comments : 0 Author : Sam Barraza Date : 25 Dec 2019
Chiang Mai, Thailand – Jun 15, 2018: Iphone 6S With Linkedin App

Growing a business and forming new connections go hand in hand. As you expand your network and services, building partnerships, retaining clients, and acquiring new leads become even more important. Nowadays, social media offers businesses a fast and efficient way to reach out to existing and potential partners. However, the success of your social media marketing will highly depend on the type of online platform you choose.

According to stats, LinkedIn is the best place to focus on if your goal is business-to-business (B2B) lead generation and networking with competent professionals. Of its current 630 million users worldwide, 90 million of them are said to be senior-level influencers while 63 million hold decision-making posts. The numbers also reveal that around 80% of B2B lead generation on social media are being done through LinkedIn. With so many competent professionals all in one place, it is clear that a well-thought-out LinkedIn company page is crucial for your business. The question is, how to leverage LinkedIn to form fruitful partnerships and increase your conversions?


A Few Tips For LinkedIn Marketing


Work on your LinkedIn company page.


It is not enough that you set up a personal LinkedIn profile and then create a company page. You need an impressive company page to increase your chances to stand out in this professional networking site. Taking time to complete your LinkedIn profile is a good start. An eye-catching header image can create an interest in your brand. You can keep a visitor glued to your page by crafting compelling copy that details the benefits you can offer your prospects. With fierce competition and fleeting attention span, it is a must to keep the “About Us” content concise but impactful. You cannot share complete information about your firm on LinkedIn so it is recommended to include a direct link to the firm’s business website or conversion page.

Use the showcase page.


LinkedIn has an amazing feature for companies that offer multiple products and services – the showcase page. This feature allows firms to create separate pages for each of their unique products and services. Aside from making their page look cleaner and organized, their followers can likewise quickly identify and choose the pages they are interested in. For the firm, the showcase page also serves as an efficient way to segment their followers and to create content targeted for a specific group.

Take advantage of groups.


LinkedIn is a vast network. However, you can make it into a smaller circle by joining groups or forming a new one. LinkedIn groups are a great way to find companies that are within the same industry or profession. Since you have gathered your target audience inside this group, the chance for your marketing pitch to achieve positive results greatly increases. Also, this community becomes a hub to stay updated with the latest news about your market and for exchanging opinions and knowledge. Moreover, forming your own group is also one way to establish your company as a leader in your niche.

Share quality content and engage with your audience.


As with any other social media platform, relevance and consistency are important. You need to regularly reach out to your audience by posting quality and valuable content. Remember that the type of content you share on your LinkedIn page reflects the quality of service you can deliver. It is also a must to use LinkedIn as a platform to build a good relationship with your followers. Thus, do not forget to answer inquiries or reply to comments.

Digital marketing is the way to go for firms that want to stay abreast of the trend and gain an edge over competitors. Do it right by seeking assistance from Birch River Design Group. We are an agency that aims to help businesses reach goals through online marketing. Connect with our team in Scottsdale, Arizona. We can start plotting a customized marketing strategy to maximize your online presence. Contact us today for any inquiries or to schedule a meeting!

In : Social Media for Businesses Comments : 0 Author : Sam Barraza Date : 18 Dec 2019
Richmond, Virginia, Usa -30 May 2019: Tiktok Including Musical.l

TikTok, a video-sharing app, was launched in 2017 and in merely two years has gained over 500 million users worldwide. With 1.8 billion users worldwide, the mobile app SHAREit has its own fair share of users. With stats saying that Google Play Store has about 2.8 million apps available for download, there is no doubt that the two apps mentioned above got quite a number of things right in their mobile marketing strategies. For online marketers who wish to achieve the same success, it pays to examine the reasons why TikTok and SHAREit managed to achieve massive success in a short period of time. The following are some digital marketing lessons we can learn and emulate from TikTok and SHAREit:

Digital marketing techniques we can learn from TikTok:


Utilize best video marketing practices.

TikTok leverages the popularity of video content by following the best practices in their app. The videos on this platform are very short (not more than 60 seconds). This is to cope with the shortening attention span of people. It’s cool features allow a user to add a variety of effects such as dialogues, emojis, and images to make the videos highly entertaining.

Prioritize user-experience.

Creating videos can sound intimidating with the notion that it will require complex and technical skills. TikTok manages to remove this fear because the app makes video content creation extremely easy for anyone. You can share a finished video to your network with a few clicks. With simple instructions and short processes involved, TikTok further becomes a valuable app.

Define your target audience.

TikTok provides a great example that knowing your target clients is a central factor in the success of any marketing tactic. This video-sharing app is primarily available in mobile platforms because TikTok obviously targets the younger generations who are predominantly using smartphones.

Digital marketing techniques we can learn from SHAREit


Provides fast and easy access.

Similar to TikTok, the SHAREit app is compatible with all IOS and Android devices. By not making it exclusive on a particular device, the app has successfully maximized its audience reach. SHAREit can also attribute its success for being fast and user-friendly. Anyone can download and use the app in no time, creating a positive experience with the users. SHAREit also supports the localization of content as the app can be accessed in 45 languages.

Solves a problem for the users.

SHAREit identified a common problem for many – how to manage and share a massive amount of files quickly. Since the app provides an easy solution to this plight, it is no surprise why its number of users skyrocketed impressively. Aside from making it simple and easy to share videos, documents, and images, the app still works without Wifi as it automatically shifts to Bluetooth when the Internet connection is not available.

Launching a tech start-up is exciting because of its great potential for quick and immense success. However, it is hard to be noticed and succeed with such fierce competition. One of the best tactics to use is employing the help of an expert and reliable partner such as the Birch River Design Group. Our digital marketing agency based in Scottsdale, Arizona can plot online marketing solutions based on the unique needs of your firm. Do not hesitate to contact our team for any inquiries. We are also active on Facebook, LinkedIn, and Instagram!

In : Search Engine Optimization Comments : 0 Author : Sam Barraza Date : 11 Dec 2019
Social Media Marketing Concept On Screen. Peoples Relations Netw

A successful search engine optimization (SEO) strategy is one of the things that a digital marketer takes note of when assessing the success of a business website. After months of diligently following and implementing the best practices and techniques, it would be so fulfilling to finally see your website ranking in all your target keywords. This development will likely make you look forward to seeing the many benefits that a high ranking in Google’s search engine results page (SERP) would bring such as a huge number of web visitors and conversions.

But what happens if your excellent SEO strategy is solely bringing traffic and nothing else? A top spot in SERP is never a guarantee for an increase in profits. Therefore, seeing a high number of visitors yet low conversion rates in your metrics is undoubtedly a red flag. It means that although you are excelling in your keyword research and meta tags, you are definitely neglecting other areas of digital marketing. Strengthen your SEO strategy and achieve your marketing goals by developing the following areas: 

Understanding your customers. 

Marketing in any form starts with knowing who your customers are. Thus, taking time to understand the needs of your customers should be done alongside keyword research and other SEO strategy techniques. In the first place, the success of your keyword research will also depend on how well you know your customers. As you gain more knowledge about your customers, you also discover ways on how to be of better service to them. This will lead to a better relationship with customers that will, in turn, result in brand loyalty and handsome ROI. 

Building your UX (user experience).

Your initial goal is to bring in web traffic through high SEO ranking. However, the end goal should be to let your visitors stay. Then, convince them to perform desired actions and come back for more transactions. This is an impossible goal if your ECommerce website is slumped with issues such as slow-loading webpages, confusing navigation, and poor-quality content. Thus, your SEO strategy will likely see better results by focusing more on the usability of your website. Make it a goal to provide a smooth and enjoyable user experience (UX) and see conversions rolling in.

Introducing your products or services.

While plotting an SEO strategy to improve or maintain your Google ranking, do not forget to take a look at how well you are presenting your products or services on your website. Instead of simply introducing your products, highlighting the benefits that it can give the users is a better approach. Moreover, the persuasive copy about the product should be supported. These supportive materials will further show a client how relevant or effective a product is. Examples of these are product images or client testimonials.

Are you thinking about building a website that will complement the SEO ranking strategies of your firm? Our team at Birch River Design Group can offer online marketing solutions for your business. Whether it be SEO, branding, UX design, or content creation, our team will expertly customize a well-thought-out digital marketing package that fits the unique needs of your firm. Contact us to learn more about our SEO services! Talk to our team in Scottsdale, Arizona today!

In : Search Engine Optimization Comments : 0 Author : Sam Barraza Date : 04 Dec 2019
Search Results From Search Engine Query, Searching The Internet

It is impossible to tell the history of Google without mentioning the numerous algorithm updates it has introduced over the years. Google started introducing more updates as they continue to enhance how their platform processes search results. Web marketers and search engine optimization (SEO) specialists follow and monitor all updates such as Panda, Hummingbird, Penguin, and RankBrain. This is because changes implemented by Google can greatly affect a website’s ranking and performance.

Just recently, Google rolled out another change, the BERT update. With claims that the new update will affect 10 percent of all search queries, taking time to understand it should be part of crafting an online marketing strategy. The following briefly explains what this new change is about:

What you need to know about the Google Bert Update

Google is not the most popular search engine in the world for nothing. The giant company keeps on finding ways to further improve its systems and technology. Last October 2019, Google announced the BERT update, which is the acronym for Bidirectional Encoder Representations from Transformers. The term may appear intimidating. However, it simply represents a technology that will allow the machines to better understand the search intent of users when they type in search queries.

Through its natural language processing (NLP) software, the BERT update aims to help machines respond like a human. In the past, it was not uncommon to type in a keyword and get unconnected results. Due to language complexities, it is very easy for search engines to wrongly interpret a query. Google wants to limit or altogether eliminate these mistakes through the BERT update, which is adept at interpreting the nuances and context of search queries.

How will the Google Bert Update affect SEO?

Since Google did not roll out any major updates in the last five years, reports are saying that the BERT algorithm will bring significant changes to Google’s search function. This prediction makes many digital marketers worry about how it will affect their SEO strategy. People in the online marketing world are likewise eager to learn ways on how to optimize their website for BERT.

However, a statement via Twitter from Google’s public search liaison, Danny Sullivan, sends out an assurance that the BERT update will not require any new or drastic changes to a website’s current on-page SEO tactic. This is true for a website that is already making an effort to provide quality content for its visitors. In a tweet, Sullivan said, “There’s nothing to optimize for with BERT, nor anything for anyone to be rethinking. The fundamentals of us seeking to reward great content remain unchanged.” Thus, if there is any effect, the BERT update will further highlight the importance of great content. The search algorithm will focus on search intent. Therefore, inserting exact keywords in content will no longer be as important as before. Now, the goal is to make the content sound more natural by writing with the users in mind and not for the search engines.

With the rapidly evolving technology, keeping up with the changes is one of the many roles of a digital marketer. Make sure that your firm is always updated with the latest news about how online marketing works by partnering up with a reliable digital marketing agency, the Birch River Design Group based in Scottsdale, Arizona. Get in touch with us through a phone call or email.

In : Social Media for Businesses Comments : 0 Author : Sam Barraza Date : 27 Nov 2019
Chiang Mai, Thailand – July 6 2018: Woman Hand Holding Iphone Wi

Will a social media post be as interesting if you cannot see the number of likes it has received? Will sharing content be as fun and exciting if details about the followers who clicked the like button are hidden? These are surely questions that Instagram wants to answer due to the recent news that the social media giant is including more countries in the ongoing test to see the effects of hiding likes.

According to reports, the social media platform with over a billion users started hiding likes in April this year. In this Instagram experiment, users can still like a post but the like counts can only be viewed by the owner of the account itself. Instagram began this test in Canada then continued with six more countries. Namely; New Zealand, Brazil, Japan, Ireland, Australia, and Italy.

The experiment is not in any way concluded, as the CEO of Instagram, Adam Mosser just announced during the Wired25 conference held in San Francisco last November, that the test is now gearing up to include users from the US just before this month ends. With stats saying that more than 500 million people are using the site every day, this update is surely big news. The following text attempts to provide information as to the reasons behind this move and the impacts that this possible change may bring:

Why does Instagram want to hide likes?


As they say, “there is strength in numbers,” and social media is a perfect place to prove this universal truth. In social media sites such as Facebook and Instagram, success is measured by the number of likes, comments, and shares. More than a place for sharing and communicating, social media has become a place for seeking recognition and approval. The delight of seeing the number of likes in your Instagram post climbing up is one of the reasons why social media is addictive. However, while a high number of likes presents vast benefits for brands and individuals alike, the obsession to get more people to click that thumbs up button leads to many problems as well.

A study done by the Royal Society for Public Health (RSPH) and the Young Health Movement (YHM) showed that Instagram is one of the reasons for the mental health issues of young people today. This research does not seem to sit well with the people behind Instagram. The social media platform began to contemplate the possibility of hiding likes for the welfare and benefit of their users. According to Instagram CEO, Mosseri, the reason for the test is to ensure that the usage of Instagram leads to more happiness than distress. According to Mosseri, “We will make decisions that hurt the business if they help people’s well-being and health…it means we’re going to put a 15-year-old kid’s interests before a public speaker’s interest.”

Possible effects of an Instagram with hidden likes.


As people foresee a future of a social media feed with no information about the number of likes, people also start wondering if this possibility is a good or bad thing:



  • Lessen stress and competition. People are assuming that hidden like counts will make Instagram a less stressful online platform. It will eliminate the anxiety and embarrassment you can get from a post with a few likes. Therefore, being on Instagram will no longer feel like a competition.
  • More and better content. With no like counts to see as a gauge to measure the quality of a post, more users may feel encouraged to share content. Moreover, since like counts are not visible, people’s attention shifts to the content itself. The shift may lead to creating better content. This may also put an end to the practice of buying likes just to appear more credible.
  • Higher engagement and profits. Hiding like counts diminish its power to connect to brands and influencers. Thus, instead of hitting likes, it may urge followers to perform actions that will help a brand reach goals such as sending direct messages. This will lead to higher engagement and hopefully better profits.



  • No more influencer marketing. For Instagram influencers, their power to convince and inspire increases with the number of likes they get. Ultimately, less exposure may lead to lost revenue. Thus, many are speculating that hiding likes will mark the end of influencer marketing.

Everybody is abuzz about this move from Instagram. The result of the experiment may alter the way people view and use social media. The most we can do is hope that this will support Instagram’s aim of providing the best user experience.

Does your firm need help in leveraging the huge audience reach of social media marketing? Our digital marketing agency, Birch River Design Group can help! Get in touch with our team in Scottsdale, AZ today through phone call or email. You can also reach us through our social media accounts on Facebook, Instagram, and LinkedIn.

In : Social Media for Businesses Comments : 0 Author : Sam Barraza Date : 20 Nov 2019
Chiang Mai, Thailand – June 30,2018: Woman Holding Apple Ipad Wi

With numerous benefits that firms can get from social media marketing, it can be discouraging to see dismal results from all your campaign efforts on platforms such as Instagram, Facebook, or LinkedIn. Since these websites are well-known for their steadily-increasing members and high engagement, failure in social media marketing means missing a golden opportunity to connect with thousands and even millions of followers. In a way, it is almost like seeing profits and conversions going down the drain. Thus, it would not be right for a business to accept defeat in social media that easily. The laudable approach is to continually analyze why the campaigns are not creating the desired impact and in the process seek ways to get better. One way to improve is by looking at the possible mistakes you may have been committing on your social media tactics:

Posting too frequently.

Regular posting of relevant content is essential for a social media campaign. Overdoing, however, may not help you achieve your goals. Thus, while one Facebook post a day may be enough to stay in touch with your followers, posting more than that may result to lower engagement. This is because each status update will not be given enough exposure for the viewers to see. Frequent posts may even start to become annoying. Thus, instead of coming up with more postings, a better approach is to focus on creating quality content. Moreover, social media marketers should remember to consider the platform when assessing the optimal number of postings.

Posting at the wrong time.

Even the most brilliant content will not create much engagement if you post it at a time when most of your followers are inactive. Thus aside from creating quality content, make sure to post it at the most appropriate time. The time when your posting appears matters a lot. Therefore, it is recommended to check your social media analytics and algorithms. This will allow you to see the hours when most of your followers are active. This is also why it is impossible to craft an effective social media campaign without taking the time to get to know your followers.

Posting the same message on all platforms.

Social media management is anything but easy. That is why there are many apps and tools that will allow web marketers to post a single status on all existing accounts. These tools are definitely helpful to keep your social media accounts active. However, having a synonymous status on all your accounts may not allow you to fully connect with your followers. Popular content on Facebook may not have the same effect when posted on Twitter or Instagram. So while leveraging the use of social media tools, take time to tweak your content to fit the users of a specific platform.

Not investing in social media advertising.

Social media marketing requires a continuous and consistent effort. You want to do more than what is required to keep on growing your members and engaging with your followers. One way to do this is by running an ad campaign on social media platforms. With its wide reach and flexibility, this is a cost-effective way to reach out to new clients. A successful campaign comes from thoroughly studying the advertising platforms and clearly defining your goals.

Already at your wits end because your social media campaigns have not been showing positive results? Be free of worries by handing over all your social media marketing needs to a competent agency such as the Birch River Design Group. Our team based in Scottsdale, Arizona can expertly plot an effective social media strategy according to your industry and business goals. Get in touch with us today!

In : Latest Trends for Websites Comments : 0 Author : Sam Barraza Date : 13 Nov 2019
Business Technology Concept, Creative Team Designer Choosing Sam

Articulacy is one of the most important skills that a salesperson should have. The words you use to introduce and sell your products can make or break your tactic. This art of arranging and combining words to create the impact you want is called copywriting. In digital marketing where content is perceived as king, the way you string words to help achieve your goals is very important. But with all the technological developments that are happening, writing is likewise taking on a different form. The growing need to provide users with the best experience has given birth to UX (user experience) copywriting. Read on for basic information about this new role and how crucial it is for your online marketing tactics to work:

How is UX writing different from usual copywriting?


The job of a UX writer and a copywriter both require impeccable writing skills. Both roles use the power of words to convey something to the readers. However, the difference lies in the aim and focus of their writing. In the early days of the Internet, web copywriters are tasked to provide unique, informative, and valuable content. The goal of this writing is to persuade a client to perform desired actions. In UX copywriting, the main goal is to ensure that the user will be able to navigate a website with ultimate ease. This includes various tasks ranging from creating user-friendly instructions on an online platform or a high-tech gadget. 

While a web copywriter can do most of his or her job independently, a UX copywriter is an important part of a UX team, which is usually composed of web developers, graphic designers, marketing professionals, and product managers. UX writers closely collaborate with the team to get in-depth knowledge about their target clients and to discuss how to adjust and improve writing style to be more useful and relevant.

4 Benefits that UX copywriting can do for your brand


Humanize your brand. 


Fast and efficient customer service is supposed to be easier today with the advent of artificial intelligence (AI). However, who wants to talk to machines? Customers prefer to talk to humans. This is possible through effective UX copywriting where the writer can design a unique personality for a chatbot by carefully adjusting the tone and direction of the conversations. A chatbot with a human touch can gain the trust and confidence of clients and ultimately creating a great user experience. 

Enhances relationship with clients.


Any business that wants to survive should work on building customer relationships. UX copywriters can make this aim easier as they design their writing to cater to the needs of the users. Using a tone and voice that is in tune to the preference of the clients shows that a brand is taking concrete steps to reach out to the customers. This effort will likely lead to brand loyalty. 

Results to better ROI. 


Good UX copywriting complements the whole UI (user interface) design of an online platform such as an  ECommerce website. As the goal is to provide a copy that helps the user navigate a site or use a product, it also increases the chance to convince a client to complete desired goals such as purchasing a product or sharing a link. Overall, a great UX team should result in more conversions and higher revenues. 

Gives a competitive edge.


It cannot be denied that creating a seamless user experience (UX) is the present and future trend in digital marketing. Thus, brands that wish to stay relevant should start exploring ways to be a master in UX development, which includes UX copywriting. Investing in a competent UX team would make your brand more competitive.

Do you need customized content to promote your brand? Copywriting is but one of the many services that the Birch River Design Group can do for your business. Along with content creation, our team in Scottsdale, Arizona can also handle the branding, UX design, and SEO of your firm. We can also handle your online ads and social media campaigns. We cannot wait to plot the most suitable digital marketing strategy for your firm. Call us and arrange a meeting with our team today!