Tag Archives: Content marketing

In : Content Marketing Comments : 0 Author : Sam Barraza Date : 25 Mar 2020
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WordPress is undoubtedly the most popular content management system (CMS) in the world. Figures show that WordPress runs 35% of all websites on the net. You can also expect this impressive trend to continue with stats also showing that the platform has been consistently growing at the same rate for the past eight years. Surprisingly, WordPress SEO sometimes goes unnoticed, but we will get into that later.  

So why is WordPress so popular? It is not very hard to decipher the reasons why. For one, its user-friendly platform and customizable themes make it easy for just about anyone to create and modify their own website. Furthermore, the platform offers hundreds of useful tools and plugins to make website management so much easier.

Since search engine optimization (SEO) plays a major role in the success of a website, WordPress has a number of plugins for web administrators. They can use them to gain a higher quality score from search engines. Thus, if you want to see your website in the most coveted spot in a search engine results page, take advantage of the plugins in the WordPress platform that can help realize this. Listed below are some WordPress SEO plugins that can help drive more visitors to your site:

Yoast SEO

There are a number of things you need to take note of to ensure that each and every content or page you publish on WordPress is SEO-friendly. It can be a tedious task as there are many things to remember such as meta tags, keywords, and descriptions. Thankfully, the Yoast SEO plugin provides the extra help you need. Aside from making sure that your page contains important tags and keywords, the plugin also gives a detailed analysis of your page and offers suggestions for improvement.

Yoast SEO is not the top SEO plugin in WordPress for nothing so do not forget to install it on your website. In fact, we use it for this website as well! However, aside from Yoast, WordPress users still have other plugins that function more or less the same way as Yoast. Some of them are the All-in-One SEO Pack, SEO Squirrly, and the SEO Framework.

Schema Rich Snippets

Web-users sift through the number of websites that appear in the search engine results pages (SERPs) to choose the one that is closest to what they are looking for. One plugin that can help entice users to click your page over others is the Schema Rich Snippets. This tool improves how a web page will appear on the SERP. It makes it easy to add important and precise information about your website.

Akismet Anti-Spam

Links from websites that have a bad reputation can negatively affect your website’s ranking on search engines. To avoid being associated with malicious sites, you need to monitor all links that are posted on your website. This can be done through both comments and contact forms. Aside from potentially damaging your site’s reputation, spam links can even result in slow-loading pages and drive web visitors away. Luckily, this is hardly a chore through the help of the Akismet Anti-Spam plugin. Through this plugin, web admins can catch and keep bad links away.

Does your business need help in creating, managing, and promoting a WordPress website? Our digital marketing agency, Birch River Design Group in Scottsdale, Arizona has the expertise and experience in building and maintaining a WordPress website. Our team is passionate about helping our clients establish a strong and impressive online presence. You can inquire about our services through LinkedIn, Instagram, or  Facebook. Schedule a meeting with us today!

In : Content Marketing Comments : 0 Author : Sam Barraza Date : 23 Mar 2020
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How are you navigating through these times of self-quarantine and social distancing? Here at  Birch River, we are aware that businesses and brands have been struck by an unexpected burden and want to extend our hand by consolidating valuable resources to improve your content strategy, as well as to use this time to revisit and polish otherwise forgotten and underdeveloped strategies. Here are some of our best-performing blogs on email marketing, search engine optimization, and UX/UI – all in an effort to return from this social pause stronger than before. 

Email Marketing 

 

How to Build a Surefire Email Marketing Strategy

Never found the time to start your email marketing strategy? Well, today is the day! Our step-by-step guide takes you from ground 0 to a fully functioning strategy with a solid foundation to grow your business’s client relationships. Grow your email marketing vision with our help and at no cost through our free resources. Don’t have a contact list to send emails to? Read our blog on ways to grow your email list

6 Ways to Re-Engage Inactive Email Subscribers

Already have an email marketing strategy in place but your subscribers are not showing you the love you expected? This blog outlines ways in which you can nudge your dormant audience awake. We go deep into it, too, and give detailed explanations and strategies to put in place in order to strengthen your email communications. 

 

Search Engine Optimization 

 

Deep-Dive into SEO: The Good, Bad, and The Worst

With so much of your website presence relying on Search Engine Optimization and with people spending more time online than ever before, let’s use this opportunity to begin the path towards getting digitally seen. We’ve written a fully-comprehensive guide that teaches you what SEO is and the many tactics out there that claim to improve it. At the end of this blog, we hope you have learned the tactics to be cautious of, the ones you shouldn’t touch even with a ten-foot pole,  and the ones you should fully embrace for your SEO strategy. 

Local SEO & the 5 Ways It Can Grow Your Business

Now more than ever, local SEO is an important factor for businesses that highly depend on foot traffic. This blog lays out 5 easy ways in which you can rank your local business in Google, Bing, Apple Maps, and other local searches. This way, you can optimize your profiles for the interested users out there who are eager to find out what your business is all about in person.

 

UX/UI

 

Breaking Down UX and UI Design

Does your audience expect a pleasing aesthetic and streamlined user experience from your website but you don’t even know the difference between UX and UI? This blog is for you – the website newbies out there with lots of ideas but not the technical knowledge. We break down what each of these buzzwords is and what you should expect from both UX and UI designers. 

UX: Simple Strategies to Enhance Your Website 

Want to offer your clients a pleasant experience when they visit your website? This blog offers UX strategy elements that make it so your site’s user experience is clear, useful, and consistent. If your website is not as user-friendly as you wish for it to be, we highly recommend giving this blog post a read. 

During these challenging times, we understand that as a business it’s hard to stay afloat. But it is in times of uncertainty that we are able to step back and reassess the boxes we have created for ourselves in the past. We invite you to take this time to gauge your content strategy under a magnifying glass and come back better than before. 

Are you getting stumped on certain parts of the process and no one is answering their phones? Leave us a comment and we will help guide you to the finish line!

In : Content Marketing Comments : 0 Author : Sam Barraza Date : 04 Mar 2020
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Starting a podcast is a brilliant option for content marketers who want to offer something unique and entertaining to its subscribers or site visitors. A good podcast can tremendously complement a firm’s marketing goals in many ways. For one, podcasts serve as an avenue to communicate with your target clients in a more personal manner. Since most podcast channels are subscription-based, it likewise opens an opportunity to grow your following and find potential leads. Podcasts which are usually available for download also gives people an easy way to access content anytime and anywhere.

With all the benefits and convenience that a podcast can bring, It is therefore not surprising to see stats indicating its growing popularity. An article published in Podcast Insights states that in 2018, 64% of people in America are familiar with the term podcasting. In 2019, the said figure rose to 70%.  Moreover, a survey from Nielsen in 2018 shows that 16 million people in America are podcast fans. Still, launching one is not a surefire way to gain a tremendous edge over competitors. You can increase your chances of a successful podcast by keeping a few marketing tips and tricks in mind. Some of them are listed below:

Learn the ropes. 

Podcast creation is a relatively new field so it is best that you first invest time to get a clear idea of how it works and the tools you need to start one. Among other things, you want to know how to choose the best hosting provider in terms of cost (some are free) and the services it provides. Aside from the software and platforms, you also want to know the equipment to prepare such as recorders and microphones. It will likely pay to research the best practices on creating a podcast such as knowing the ideal length of an episode and how to promote it to more people. It is also recommended to listen or subscribe to existing channels to pick up valuable techniques to copy and spot areas for improvements.

Make it easily accessible.

A successful podcast can boast of many subscribers. To get more listeners for your podcast, make your content available on various platforms. The usual platforms to use are iTunes, Apple, and Google Play. However not all users have access to these devices so it is best if your podcasts are present on your own website where visitors can listen right away.

Optimize for search engines. 

Search engine optimization (SEO) is a must because you want to rise among numerous podcasts available in your niche. Thus, do not forget to include relevant keywords in your podcast title and description. Providing a transcript of your podcast is another thing you can do to optimize your audio content. You should also make an effort to promote your content to increase the chance of more people finding your podcast.

Provide an appealing teaser.

Give your target audience a reason to choose your podcast by taking time to design a beautiful teaser. Just like a film or radio show poster, the cover image can entice an audience to try listening. It will also help to create a trailer so people know what to expect in the show.

Online marketing is getting more competitive each day,  presenting a challenge for firms that want to have an edge in the digital landscape. Fortunately,  Bich River Design Group can guide your business in creating fresh and innovative ways to build a strong web presence. Our team is available for a free consultation so we can discuss your marketing needs. Give us a call today!  You can also get in touch with us through LinkedIn, Instagram, or Facebook.

In : Marketing Strategy Comments : 0 Author : Sam Barraza Date : 04 Sep 2019
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Digital marketing is definitely an exciting field to explore. The method of using digital channels to advertise can tremendously improve the marketing tactics of almost all industries. For small businesses and start-ups, trying digital tactics has the potential to bring rapid growth and success. Digital marketing is all the promotional strategies that involve the use of online platforms and technological devices. It is imperative to know digital marketing top skills in order to succeed in an attempt to be seen.

Those who are just starting to understand the ins and outs of web marketing may find themselves overwhelmed with so much information. One way to grasp all the important aspects of marketing that use web technologies is by looking at certain skills and concepts you need to learn. To avoid mistakes and guarantee success, the following are some of the top skills that all digital marketers should strive to master.

SEO knowledge.

Visibility is crucial in any form of advertising, whether offline or online. You want your ads to be seen and your websites to show up for the group of consumers you are targeting. In the digital landscape, the way to ensure maximum visibility is by proper implementation of search engine optimization (SEO) strategies. A high Google ranking will surely give a firm a competitive edge. Thus, a web marketer cannot ignore the need to know SEO’s best practices.

Content Marketing.

The Internet is widely popular because it is a source of massive information. People today have gotten used to searching for everything they need online. Naturally, they value a webpage that displays the content they are searching for. The phrase “content is king” remains true to this day. Unique and quality content brings many benefits such as boosting a site’s search engine ranking and complementing branding efforts. Content marketing is a digital marketing top skill a marketer should prioritize to create and also learn ways to promote it in various channels.

PPC advertising.

The Internet gave a cost-effective alternative to offline advertising mediums with the introduction of pay-per-click (PPC) campaigns. This method allows brands to display their promotional materials online and to only get charged by the number of people who clicked their ads. PPC advertising may sound simple, but it involves a set of complex processes. To ensure success, you need to create a visually appealing ad, craft a compelling ad message, and bid for the right keywords. Digital marketers who want to make the most out of this advertising tactic should learn the factors that are crucial to the success of a PPC campaign.

Social media management.

Social media platforms provide excellent options for online marketers who wish to engage with their target audience in real-time. Thus, businesses and firms that are yet to leverage active social media engagement are missing out a lot. However, high engagement also means high competition. This means that digital marketers cannot simply put a business page on Facebook or Instagram without creating surefire social media strategies.

Video Marketing.

Demand for video content is undoubtedly on the rise. Stats even prove that video is the best performing type of content on Facebook. However, since creating videos can be costly and time-consuming, thorough skills about video marketing are necessary. Digital marketers do not need to be professionals in video making. However, they need to learn the vital factors that encourage views and engagement. Nevertheless, investing in courses that will train their video creation skills will most likely be worth it.

Are you a newbie in the world of online marketing? Do not let unfamiliar terms and tactics intimidate you. With the right team to educate and guide you about new methods of advertising and digital marketing top skills to know, you can quickly gain sufficient knowledge about digital marketing. Take the first step in your web marketing journey by making our digital marketing agency in Scottsdale, Arizona, Birch River Design Group your partner. We can effectively customize an online marketing solution for your firm! Get in touch with us today!

In : Content Marketing Comments : 0 Author : Susie Date : 22 Mar 2019
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Every marketing strategy requires the creation of valuable and relevant content. A powerful message that will pique the interest of your ideal clients has the best potential to skyrocket your campaign to success. Catching people’s attention is harder than ever in a digital world where anyone can freely post and share content anytime, anywhere. With content production growing more and more competitive each day, a brand needs effective strategy for their content to stand out.

This makes seeking the services of a content marketing agency one of the most vital aspects of your overall marketing plan. With a report revealing that expenditures towards content creation spiked 58% in 2018, content marketing is clearly a fast-growing industry. Furthermore, a 2016 survey from Demand Gen discovered that 51% of customers search for online content before making a decision to purchase. But do you find the best agency that can produce high quality content for your business? First, you need to know the right questions to ask.

What benefits can you expect by hiring their agency?

 

Content marketing is undoubtedly important for every businesses. If you want to know if your brand needs to hire an outside agency to produce content, make sure you understand how the agency will bring ROI to your business through content. The content team you hire should be able to clearly explain these benefits and not be conveyed in vague, general terms. They should supplement their claims with case studies and reports that show their content strategy is one that works. They should also introduce the team you will be working with. A team with broad experience in content and digital marketing will show why a partnership with them will be an asset to your business.

Do they have a concrete strategy for your content marketing needs?

 

Any agency can say that a well-designed content marketing strategy should bring in more clients and increase profits. A goal-oriented agency, though, will explain in detail the steps they take to achieve those specific goals. For example, they may amplify your brand awareness by incorporating search engine optimization (SEO) techniques. Their strategy should also include content that helps solve the latest issues affecting your target clients and increase engagement.

Why do you need an outside agency vs. an in-house team for content creation?

 

To gain confidence that you’re making the right choice, clear your mind of any “what if’s” and doubts before making a deal. Ask your prospective agency upfront why it is a better decision to outsource your content marketing rather than establishing an in-house team. They should explain why content strategy is better handled by a professional team with extensive experience. In the long run, a content marketing agency may also be a cheaper. Agencies usually charge fixed or monthly rates for their services. The answer to this question will be tied up to the unique structure of your business. Think about the needs of your brand in order to come up with the best decision.

Do they have success stories that prove their expertise?

 

You want to work with an agency that has proven expertise in content marketing. It is a must that they show examples of past work demonstrating their knowledge and edge over the competition. The samples they provide should also show the challenges they encountered and how they overcame them. A look at their past clients and testimonies are also a great way to gauge if they can provide top content for your company.

What types of content do they produce?

 

Blogs, social media posts, photos and video are typical options for content creation; but they aren’t the only types an agency can produce. To assess if the agency can deliver the results you want, inquire about the types of content they specialize in. If video creation is your goal, look for an agency that has in-depth knowledge about producing videos. Their scope of services should also be clear right from the start. Some content strategists only create content while others also handle the promotional side (social media marketing).

How do they define success?

 

There are many ways to define a successful content marketing strategy. It can be based on the number of engagement it gathered or the number of times it has been shared. The measurement of success may differ, but expectations should be in place from the very beginning. The tools they use to measure their progress should also be shared with you.

Do want to know how content marketing can propel your marketing goals forward? Consult with our team at Birch River Design Group so we can present a custom content strategy for your brand!