How are you navigating through these times of self-quarantine and social distancing? Here at Birch River, we are aware that businesses and brands have been struck by an unexpected burden and want to extend our hand by consolidating valuable resources to improve your content strategy, as well as to use this time to revisit and polish otherwise forgotten and underdeveloped strategies. Here are some of our best-performing blogs on email marketing, search engine optimization, and UX/UI – all in an effort to return from this social pause stronger than before.
Never found the time to start your email marketing strategy? Well, today is the day! Our step-by-step guide takes you from ground 0 to a fully functioning strategy with a solid foundation to grow your business’s client relationships. Grow your email marketing vision with our help and at no cost through our free resources. Don’t have a contact list to send emails to? Read our blog on ways to grow your email list.
Already have an email marketing strategy in place but your subscribers are not showing you the love you expected? This blog outlines ways in which you can nudge your dormant audience awake. We go deep into it, too, and give detailed explanations and strategies to put in place in order to strengthen your email communications.
Search Engine Optimization
With so much of your website presence relying on Search Engine Optimization and with people spending more time online than ever before, let’s use this opportunity to begin the path towards getting digitally seen. We’ve written a fully-comprehensive guide that teaches you what SEO is and the many tactics out there that claim to improve it. At the end of this blog, we hope you have learned the tactics to be cautious of, the ones you shouldn’t touch even with a ten-foot pole, and the ones you should fully embrace for your SEO strategy.
Now more than ever, local SEO is an important factor for businesses that highly depend on foot traffic. This blog lays out 5 easy ways in which you can rank your local business in Google, Bing, Apple Maps, and other local searches. This way, you can optimize your profiles for the interested users out there who are eager to find out what your business is all about in person.
Does your audience expect a pleasing aesthetic and streamlined user experience from your website but you don’t even know the difference between UX and UI? This blog is for you – the website newbies out there with lots of ideas but not the technical knowledge. We break down what each of these buzzwords is and what you should expect from both UX and UI designers.
Want to offer your clients a pleasant experience when they visit your website? This blog offers UX strategy elements that make it so your site’s user experience is clear, useful, and consistent. If your website is not as user-friendly as you wish for it to be, we highly recommend giving this blog post a read.
During these challenging times, we understand that as a business it’s hard to stay afloat. But it is in times of uncertainty that we are able to step back and reassess the boxes we have created for ourselves in the past. We invite you to take this time to gauge your content strategy under a magnifying glass and come back better than before.
Are you getting stumped on certain parts of the process and no one is answering their phones? Leave us a comment and we will help guide you to the finish line!
Starting a podcast is a brilliant option for content marketers who want to offer something unique and entertaining to its subscribers or site visitors. A good podcast can tremendously complement a firm’s marketing goals in many ways. For one, podcasts serve as an avenue to communicate with your target clients in a more personal manner. Since most podcast channels are subscription-based, it likewise opens an opportunity to grow your following and find potential leads. Podcasts which are usually available for download also gives people an easy way to access content anytime and anywhere.
With all the benefits and convenience that a podcast can bring, It is therefore not surprising to see stats indicating its growing popularity. An article published in Podcast Insights states that in 2018, 64% of people in America are familiar with the term podcasting. In 2019, the said figure rose to 70%. Moreover, a survey from Nielsen in 2018 shows that 16 million people in America are podcast fans. Still, launching one is not a surefire way to gain a tremendous edge over competitors. You can increase your chances of a successful podcast by keeping a few marketing tips and tricks in mind. Some of them are listed below:
Learn the ropes.
Podcast creation is a relatively new field so it is best that you first invest time to get a clear idea of how it works and the tools you need to start one. Among other things, you want to know how to choose the best hosting provider in terms of cost (some are free) and the services it provides. Aside from the software and platforms, you also want to know the equipment to prepare such as recorders and microphones. It will likely pay to research the best practices on creating a podcast such as knowing the ideal length of an episode and how to promote it to more people. It is also recommended to listen or subscribe to existing channels to pick up valuable techniques to copy and spot areas for improvements.
Make it easily accessible.
A successful podcast can boast of many subscribers. To get more listeners for your podcast, make your content available on various platforms. The usual platforms to use are iTunes, Apple, and Google Play. However not all users have access to these devices so it is best if your podcasts are present on your own website where visitors can listen right away.
Optimize for search engines.
Search engine optimization (SEO) is a must because you want to rise among numerous podcasts available in your niche. Thus, do not forget to include relevant keywords in your podcast title and description. Providing a transcript of your podcast is another thing you can do to optimize your audio content. You should also make an effort to promote your content to increase the chance of more people finding your podcast.
Provide an appealing teaser.
Give your target audience a reason to choose your podcast by taking time to design a beautiful teaser. Just like a film or radio show poster, the cover image can entice an audience to try listening. It will also help to create a trailer so people know what to expect in the show.
Online marketing is getting more competitive each day, presenting a challenge for firms that want to have an edge in the digital landscape. Fortunately, Bich River Design Group can guide your business in creating fresh and innovative ways to build a strong web presence. Our team is available for a free consultation so we can discuss your marketing needs. Give us a call today! You can also get in touch with us through LinkedIn, Instagram, or Facebook.
Every marketing strategy requires the creation of valuable and relevant content. A powerful message that will pique the interest of your ideal clients has the best potential to skyrocket your campaign to success. Catching people’s attention is harder than ever in a digital world where anyone can freely post and share content anytime, anywhere. With content production growing more and more competitive each day, a brand needs effective strategy for their content to stand out.
This makes seeking the services of a content marketing agency one of the most vital aspects of your overall marketing plan. With a report revealing that expenditures towards content creation spiked 58% in 2018, content marketing is clearly a fast-growing industry. Furthermore, a 2016 survey from Demand Gen discovered that 51% of customers search for online content before making a decision to purchase. But do you find the best agency that can produce high quality content for your business? First, you need to know the right questions to ask.
What benefits can you expect by hiring their agency?
Content marketing is undoubtedly important for every businesses. If you want to know if your brand needs to hire an outside agency to produce content, make sure you understand how the agency will bring ROI to your business through content. The content team you hire should be able to clearly explain these benefits and not be conveyed in vague, general terms. They should supplement their claims with case studies and reports that show their content strategy is one that works. They should also introduce the team you will be working with. A team with broad experience in content and digital marketing will show why a partnership with them will be an asset to your business.
Do they have a concrete strategy for your content marketing needs?
Any agency can say that a well-designed content marketing strategy should bring in more clients and increase profits. A goal-oriented agency, though, will explain in detail the steps they take to achieve those specific goals. For example, they may amplify your brand awareness by incorporating search engine optimization (SEO) techniques. Their strategy should also include content that helps solve the latest issues affecting your target clients and increase engagement.
Why do you need an outside agency vs. an in-house team for content creation?
To gain confidence that you’re making the right choice, clear your mind of any “what if’s” and doubts before making a deal. Ask your prospective agency upfront why it is a better decision to outsource your content marketing rather than establishing an in-house team. They should explain why content strategy is better handled by a professional team with extensive experience. In the long run, a content marketing agency may also be a cheaper. Agencies usually charge fixed or monthly rates for their services. The answer to this question will be tied up to the unique structure of your business. Think about the needs of your brand in order to come up with the best decision.
Do they have success stories that prove their expertise?
You want to work with an agency that has proven expertise in content marketing. It is a must that they show examples of past work demonstrating their knowledge and edge over the competition. The samples they provide should also show the challenges they encountered and how they overcame them. A look at their past clients and testimonies are also a great way to gauge if they can provide top content for your company.
What types of content do they produce?
Blogs, social media posts, photos and video are typical options for content creation; but they aren’t the only types an agency can produce. To assess if the agency can deliver the results you want, inquire about the types of content they specialize in. If video creation is your goal, look for an agency that has in-depth knowledge about producing videos. Their scope of services should also be clear right from the start. Some content strategists only create content while others also handle the promotional side (social media marketing).
How do they define success?
There are many ways to define a successful content marketing strategy. It can be based on the number of engagement it gathered or the number of times it has been shared. The measurement of success may differ, but expectations should be in place from the very beginning. The tools they use to measure their progress should also be shared with you.
Do want to know how content marketing can propel your marketing goals forward? Consult with our team at Birch River Design Group so we can present a custom content strategy for your brand!