Tag Archives: E commerce website

In : Marketing Strategy Comments : 0 Author : Sam Barraza Date : 23 Oct 2019
omnichannel

Marketing is a dynamic field, an area that continuously evolves and adapts to the changing times. True enough, the way people promote and sell products from years ago is starkly different from the tools, platforms, and methods available today. As the competition in online marketing continues to intensify, new ways of marketing tactics keep on emerging. Changes are happening at such a fast pace that we must keep up with the latest trends and innovations. If you are looking for a way to succeed in E-commerce today, omnichannel marketing is a term to know.

What is omnichannel marketing?

In omnichannel marketing, online sales transactions are made much easier and convenient by providing a seamless experience to the user in various channels. In an omnichannel approach, products and services are available on different platforms. These platforms can be a physical store, a desktop pc, or a mobile device. Clients have a smooth, hassle-free experience all throughout the sales journey despite the various channels. From browsing products to the actual purchase and follow-up transactions. For example, customers can browse a sales catalog using a desktop, then choose products to order later on using a mobile device. Clients can then make the actual purchase by visiting the physical store.

Multi-channel or omnichannel? What is the difference?

Omnichannel marketing strategy is often confused with another tactic – the multi-channel sales approach. Its similarity makes many people assume that they are one and the same. However, one way to understand the omnichannel strategy is to know how is it different from the multi-channel tactic. Businesses employing a multi-channel approach create and maintain their brand’s presence in different channels and platforms. Here, the products are available to the clients in as many channels as possible. Yet it does not guarantee that the experience with a product on one channel will be the same on another channel. Whereas, omnichannel marketing ensures that no matter which channel the client chooses, the sales experience is never confusing or disrupted.

What are the benefits of utilizing an omnichannel strategy?

 

For brands that refuse to be left behind, omnichannel marketing is a great strategy to invest time and effort on because of the following reasons:

  • It can tremendously increase profits.

The main aim of omnichannel marketing is to significantly improve customer service. Every transaction is as efficient and rewarding for clients as it can be. If done right, an omnichannel experience can lead to satisfied customers that will most probably come back to purchase again. As it fosters brand awareness and customer loyalty, businesses can likewise expect their profits to go up as well.

  • Improves workflow processes.

As the omnichannel strategy improves the customer experience, it can also simplify and hasten business processes within the organization. A client can go to a brick and mortar store and show the product he or she wants to purchase from a mobile device. A store staff would then just need to get the customer data to locate the product the clients wish to buy. Omnichannel combines processes and information from different channels so it becomes easier and faster to complete transactions.

  • Provides valuable data to create better campaigns.

Omnichannel marketing tracks the customer throughout the sales journey and collects important data along the way. It reveals information such as the device used, the products searched, and products purchased. Exporting these data for analysis is a way to further personalize the marketing campaigns of a brand. It can also give insights as to which channels are the most effective for ad campaigns and which ones need improvements.

The rise of the Internet and digital technologies brought about significant changes that greatly challenged old forms of advertising. Although print media, TV ads, and outdoor billboards still exist, businesses with a growth mindset are now actively exploring the wonderful possibilities of digital marketing. Venture into the world of online marketing by having a reliable guide and partner such as the Birch River Design Group. Our digital marketing team based in Scottsdale, AZ can help you plot and implement the best online marketing strategy for your brand. Schedule a meeting with us today!

In : Search Engine Optimization Comments : 1 Author : Susie Date : 09 Nov 2018
SEOWebDesign

Firms today are well aware of the importance of having a strong online presence. However, not all websites deliver the intended results. The ever-growing and changing digital landscape is likewise increasing the competition. In fact, the Small Business Digital Marketing

Survey for 2017 report from Clutch, a research agency, reveals that 91% of small business owners plan to improve their websites in 2018.

So how can you create a sleek and impressive homepage web design that represents your business? What are the factors to ensure that a web page is Search Engine Optimization (SEO)- friendly? Sound and up-to-date web design and development strategies must be in place to enjoy the numerous benefits of an official-looking online page and to stand out among countless websites out there.

Prioritize Speed and Ease of Use

You are bound to lose sales if your web pages are slow to load and laden with broken links and other technical errors. Page speed and usability are therefore some of the top concerns for a great website. So take time to craft a web page that allows a potential client to find needed information, place orders smoothly, and in less time. Aside from making it easy to navigate your website, fast loading times and good usability are also factors that can help your E-commerce website enjoy a higher search engine ranking.

Make Sure it’s Mobile-Friendly

Nowadays, almost everything can be done with the use of a smartphone so a mobile-ready version of your site is surely a must. More people will get to know your products and services if the website can be easily accessed through mobile devices.

Google even confirmed back in 2015 that searches made in mobile platforms exceed the searches done using desktop computers. If your web page is not designed to adapt to various mobile operating systems, you are wasting a chance to reach out to more consumers.

Produce Quality Content with the Right Keywords

In spite of all advancements happening in the online realm, the term ‘content is king,” still holds true. The need for high-quality content will never go out of style so an effort to make relevant information part of your website services will be worth it.

Nevertheless, even the best content will be worthless if no one can see it so it is a must to follow best SEO practices in content development. For one, doing keyword research to identify high-volume keywords will go a long a way to ease the indexability of content.

Keep Up with the Trends to Outshine Competitors

Just like your actual business, your website should also learn to adjust and adapt to the changing times. So even if your website already looks perfect, it is still advisable to aim for continuous improvement. Study the latest updates from web designers and developers to know what new plug-ins and software to use to be a step ahead of competitors. Some of the latest trends today include installing chatbots, adding audios, and using videos.

 

Effective web design and search engine optimization (SEO) tactics are important elements if the goal is to successfully build a functional and interactive website that will drive sales and enhance services. A business website also serves as the company’s digital home where they can welcome clients, entertain inquiries, and process transactions.

The said goals are within reach with the help of the Birch River Design Group. We are here to help you build an impressive business website from the planning stage, design process, promotion, and maintenance. Reach out to our staff today so we can take care of your web design and development services needs!

 

In : Marketing Strategy Comments : 0 Author : Susie Date : 26 Oct 2018
Ecommercewebsites

To maximize the benefits of an ECommerce site, it is essential to come up with a plausible marketing strategy that will successfully gain clients and keep them coming back. Consumers value a great purchase experience as confirmed by a survey report published by MarketingSherpa in 2017. Therefore, an ECommerce platform should allow the customers to experience speed and convenience in making an online purchase.

 

 

Implement SEO Strategies

It’s not good advice to start a brick and mortar business in a remote location because you want to be found and be of service to as many people as possible. The same logic applies to ECommerce sites. If you want more people to flock to your site and discover what you have to offer, implementing smart search engine optimization (SEO) techniques is the key. Some of the ways to boost organic traffic and search engine ranking is through content marketing and link building.

 

Invest in Paid Advertisements

Your ECommerce website needs exposure to thrive but getting attention is not so easy when many similar sites targeting the same types of clients. Advertising is essential in any marketing strategy so allocating a portion of your budget on paid ads will give you an edge against others. You can study the various ad networks online such as Facebook Ads and Google Ads to know what platforms will most effectively send visits that will lead to actual sales.

 

Focus on Web Design & Usability

Visual appeal and easy navigation are some of the basic elements in E-commerce website development. You want to make a good impression so the web design should appear sleek and professional. To convey a trendy and modern vibe, web developers can check out the latest trends in web design. A clear perception of your buyer’s persona can give clues in choosing the right typography and color elements to use.

 

In terms of functionality, an E-commerce website should have a landing page that showcases the best products and services that the business offer. The whole website should give clear messages and simple instructions so as not to confuse or frustrate the end user. Avoid long and complicated purchase and checkout process as it will surely turn off customers.

 

Validate Positive Content With Good Photos

Your ECommerce website may be filled with content that praise your products and services but without good photos, your write-up will not be convincing. Quality pictures that highlight the best features of your products have great potential to increase the conversion rates of visits.

 

 

A Background Video is a Great Addition

It is a must for an ECommerce site to have a well-written ‘About Us’ page or product descriptions. Nevertheless, everyone knows that it is easier to watch than to read so creating a short video about your business is likely to get the results you need.

 

Encourage Reviews and Feedback


It’s normal for a customer to repeatedly weigh all the pros and cons before making an actual purchase. For a customer to feel confident about the purchase and to establish trust, a feature that allows clients to post and read product reviews will greatly help.

 

Take Advantage of UpSelling and Cross-Selling Tactics

Upselling (offering a more expensive version) and cross-selling (offering related products) are strategies that you can use to introduce other services to the client. Sometimes it is difficult to decide on what products to purchase if there are so many to choose from. Implementing upselling and cross-selling tactics can be an effective way to boost revenues because you help clients focus on certain products that will really be of value to them.

 

Understand Consumer Behaviors With Analytics

A competent web marketer should be able to explain why an ECommerce site is performing well or doing badly. To do so, it is important to regularly monitor and analyze the metrics and data regarding your consumer’s behaviors. By doing this, you can maintain a website’s great conversion rate and apply immediate fixes to a site that is suffering from low visits.

 

Technology has made the digital world a massive marketplace, explaining the proliferation of online shopping sites. To enjoy the full advantage of having an ECommerce website, you need expert assistance from a team that genuinely wants to see your digital marketing efforts succeed. We are Birch River Design Group— contact us today.