Landing on the first page of the search engine results page (SERP) gives any business website a great advantage over its competitors. With one survey proving that more than half (51%) of all website traffic comes from organic search, high ranking websites can significantly drive in potential clients and complement branding efforts. However, to enjoy these benefits would require the proper implementation of search engine optimization (SEO) tactics. Since not all firms can claim expert-level SEO knowledge, employing the services of an SEO-focused agency is sometimes the best option.
Yet with so many companies out there offering SEO services, hiring a reputable firm can be a challenge. It is even possible to end up with a bogus SEO agency, doing more harm than good. Increase your chances of working with a credible SEO agency by knowing the common mistakes to avoid when searching for online marketing partners. Here is what you should look out for:
Falling for unrealistic promises from an SEO agency.
It is easy to be lured with the guarantee of a high search engine ranking for your business website. Yet an SEO agency that promises a first-page search result is a sure red-flag. Your doubts should also increase if the promise does not include clear steps and tactics to achieve the top spot. An honest SEO provider lays down an effective SEO strategy yet also informs the client about the instability of how search engines work. This means that a reputable SEO agency does not center its services on ranking alone. Instead, it provides the best SEO recommendations to improve the rankings and usability of a business website based on reviews and assessments done.
Settling for the cheapest package.
Stats from 2019 SEO services report shows that small businesses spend an average of USD 497.16 per month for SEO services. To save money, it is tempting to choose the SEO provider that offers the most affordable packages. However, expertise comes with a price. This is why reputable SEO companies demand a fair rate for the quality of the services they offer. Thus, an agency offering very low rates may also result in poor performance. This would then lead to wasted money in the long run.
Neglecting to do SEO agency research.
To avoid regrets and mistakes, it is advisable to be meticulous before signing-up with an SEO agency. Do not forget to dig into the background and history of the SEO firm. Among other things, you want to know who their past clients are and the feedback they received from them. You should also be ready to ask the right questions that can assess the credibility and competence of an SEO firm.
Expecting quick results.
Patience is a virtue any SEO agency should attain due to the slow rate at which results are likely to be seen. It usually takes months before you can see the effects of all on-page and off-page optimization techniques. Therefore, a trustworthy SEO firm offers long-term yet realistic SEO services. On the other hand, you should be wary of SEO companies that promise results in a short period of time.
Success in digital marketing requires knowledge and competencies on various strategies. This is why it is best to leave all your online marketing needs to the experts by partnering up with Birch River Design Group. Our team based in Scottsdale, Arizona makes it a goal to help businesses enjoy the rewards of professional digital marketing techniques. Learn more about our services by reaching out to us via phone call or email. Feel free to connect with us through LinkedIn, Instagram, Pinterest, or Facebook!
Search engine optimization (SEO) is an integral part of any digital marketing tactic. Your online campaigns are unlikely to succeed without basic knowledge of how search engines work. However, the process of optimizing web pages to achieve a high ranking on a search engine results page (SERP) is not something you can learn in a day. Moreover, implementing SEO best practices can also be time-consuming and exhausting.
A good solution to this predicament is to seek the services of a competent SEO agency. An SEO expert can guide the online marketing tactics of a firm in the right direction. Along with minimizing risks for failures and mistakes, it can increase a campaign’s chance for success. In spite of its many benefits, it is still common for business owners to wonder if hiring an SEO agency will be a good investment. However, staying indecisive may mean delaying opportunities for tremendous growth and development. Although the need for an SEO agency will depend on the unique circumstances of a company, it can give a firm a considerable advantage. Some of these benefits are listed below:
Benefits of Hiring an SEO Agency
· Boost lead generation tactics.
SEO agencies have the expertise and experience to carry out a successful SEO campaign. This can give a greater online presence for your business. As your company becomes more visible in search engines, you can also expect more customers to discover you. Aside from bringing in more clients, your favorable search engine ranking position can also result in suitable leads for your business. The boost in your lead generation efforts and increased availability to clients will also increase the potential to rake in more profits
· Provide quality content.
Investing in digital marketing is a long-term commitment. An e-commerce website or a social media page needs regular content to stay relevant and competitive. However, coming up with unique and valuable content is not always feasible. Fortunately, content creation is often one of the SEO services that an agency provides. A team of SEO specialists can devote more effort to develop useful content that can help maintain your online strategy
· Complement branding efforts.
SEO managers know the importance of creating an impressive layout and content for your business. This is because your target clients will likely equate the quality of your web presence to the kind of products or services you can give. A well-thought-out SEO campaign has the potential to reach millions. Therefore, tremendously improving the reputation of your brand in no time.
· Fuel continuous growth and improvement.
The field of online marketing can be very challenging especially for firms that already have tons of tasks to deal with. To ease the workload and get better results, they can simply delegate their digital marketing needs to an SEO agency. With a team of web marketing experts on their back, they can focus their energy on innovation and expansion which can further drive business growth.
· Provide valuable data and analysis
SEO specialists use various tools to measure the effectiveness of their online marketing campaigns. As they convey the results of their monitoring efforts, a business can gain insights about their client’s behavior and needs. They can use those insights for profit-generating ideas and improving their services.
Are you seeking a reliable partner to help you achieve your business goals through digital marketing tactics? Our team in Scottsdale, Arizona, Birch River Design Group can offer solutions and guidance to fuel your firm’s growth and success. Contact us today!
For all of the wonderful benefits that await a business with a high search engine ranking, it is no wonder that the number of companies clamoring to build a strong online presence is rapidly increasing. In fact, a forecast report from a research firm Borrel Associates claims that search engine optimization (SEO) will be an $80 billion industry in America by 2020. Although the said report assures that investing in SEO services is a smart strategic move for a firm, it also entails the surge of agencies promising to help a company land a top spot in search engines like Google or Bing. As you venture into digital marketing, the first challenge your firm is likely to encounter is how to differentiate a reputable SEO agency from the bogus ones.
These days there are so many agencies offering all sorts of SEO services. So what are the factors that you need to look out for when choosing a team that can craft and implement a winning SEO strategy for your business? To assure a wise investment and avoid mistakes, it pays to be meticulous. The following are some of the questions you should ask before making a deal with an SEO manager.
Who are their past clients? What are the outcomes of the SEO tactics they did for past clients?
One good way to delve into a company’s history and background is by inquiring about their past clients.
An SEO company with a list of satisfied clients is a good sign that you are dealing with a firm that can deliver positive results. Aside from flaunting their accomplishments, they should also be able to demonstrate and explain the types of SEO services they rendered for them. These inquiries will give you an idea if they can indeed be an asset to your online marketing tactics.
Do they understand the nature of your business?
A digital marketing agency with clients from various industries should not have their expertise limited to a certain field. They should be flexible and able to adjust to the specific requirements of a firm. It is, however, comforting to discover that they have handled clients with businesses that are similar to yours. This means that they somehow have an inkling about the nature of your business and may have brilliant ideas to contribute.
What are the exact steps they will take to your improve your search engine ranking?
Any firm can make a number of promises in order to entice a potential customer. However, a legitimate and quality SEO agency focuses on presenting specific action plans to help a company achieve its goals. If they can offer concrete solutions to the woes that your website is experiencing, it means they spent genuine effort to study your website (even your competitors).
Only after thorough analysis of all the problem areas in your online marketing tactics can they then start plotting solutions. Is your business website not getting any organic traffic? They may take steps for content marketing and link building. Does your webpage have a high bounce rate? Then they may suggest changes to your on-page SEO strategy.
How will they measure and report progress and results of SEO campaigns?
Regular meetings to discuss the progress of their SEO efforts should be a big part of the overall SEO plan of your business. A comprehensive report detailing their actions as well as its outcomes will let you see that they are indeed doing the important work. It is also a way to know which strategies work and which don’t.
As you sit in meetings with an SEO expert, you also widen your knowledge about digital marketing. This is important because SEO is a continuous process. Once your contract is done with an agency it is recommended that you have an in-house team to take over SEO marketing.
What are the specific terms of your agreement?
Your partnership with an outside agency to run the SEO needs of your business should be protected with a contract. The terms should specify the services they will render and for how long. A “get out” clause in case you want to cancel or terminate your deal should be in place as well. Another important thing that should be included in a contract is the access to several platforms and tools the agency uses to carry out the tasks for you. The agreement should also specify who has access to websites they are likely to use such as a CMS, analytics or Google Ads accounts. Some companies will not give you access to any tools they use once the contract ends.
With an expertly executed search engine optimization campaign, a firm can gain a tremendous lead against its competitors. A high search engine ranking for your target keywords will make it much easier for clients to discover and avail your services. The favorable end result is fast growth and huge profits for your business. However, for your firm to reap the rewards of a successful SEO strategy, you need to partner up with a team you can trust such as Birch River Design Group. Our team of professionals has the knowledge and skills to help you maximize your investment in SEO marketing. Get in touch with us today!