Nowadays, building a website is a necessary move for firms looking for an ingenious way to expand audience reach and increase revenue. With everything going digital, a business website can do more than keep up with the trends. A business website also holds great potential to leave competitors in the dust. For all the benefits that having an online presence can bring, launching a website is indeed a momentous event. It is often a culmination of hours spent in brainstorming sessions, days drafting web content, and weeks polishing every technical aspect of the site, as well as its UX design.
However, the success of a website is not guaranteed upon its completion. It largely depends on its usability for your target audience. So before you get too excited to see your website go live, it pays to wait a while. Allot some time to check (or recheck) any possible loopholes you may have missed. To ensure that your website will give a positive user experience (UX), here are the aspects you need to check:
Your website represents your brand so do not forget to proofread and edit before launching. Small errors in grammar and spelling can reflect the quality of the services you offer. This may turn off potential clients. Since it is easy to miss small errors, it is best to have a team of editors ensuring that the site is error-free. It is also recommended to ensure that all facts and figures posted in your site are accurate with valid sources for conformation.
Complete About Us page
One important reason why you build a business website is for people to know more about what you are offering. Do not be stingy with information by providing an adequate “About Us” page. Listing down your company history, goals, and accomplishments can make your brand appear authentic and credible. Likewise, do not forget to write correct and complete contact information so clients have the best UX can reach out to you easily.
Regardless of the type of website you are launching, a thorough check is a must. This ensures your site is flawless and every functionality is running smoothly before the launch. Test your site’s UX by checking important factors such as page speed and ease of navigation. Each functionality on your website such as the call to action buttons or sign-up forms should be perfectly working as well.
A successful website enjoys a lot of traffic so it is necessary to implement on-page optimization techniques prior to launching. To increase the chances of getting a high-quality score from the search engines, web pages should have proper meta tags and descriptions. It is also best to put relevant keywords in the content. You should also anticipate users committing “Page Not Found” errors due to the wrong URL or links. If you do not want to lose these visitors, create a 404 page that will direct lost visitors to the right page. Other items you should not forget for a well-optimized site are sitemaps and a robots.txt file.
Compatibility with Browsers and Devices
To give an enjoyable user experience, your website that looks perfect in your web browser should also appear as impressive in all other devices. Aim for mobile-friendliness by checking how your site appears on smartphones, laptops, and tablets. You also want to adjust the design, functions, and content of your website to fit the behaviors of users on various platforms. Aside from the devices, your website should also be compatible with all browsers.
An impressive and functional website with amazing UX is not something you can do in a flash. At the very least, you should expect a team of experts to oversee the business website creation, from its design, content, and technicalities. For a business website that can significantly upgrade your marketing strategies, you can have the assistance of the Birch River Design Group. Schedule a consultation with our team in Scottsdale, Arizona today! You can also reach us through LinkedIn, Instagram, or Facebook.
Articulacy is one of the most important skills that a salesperson should have. The words you use to introduce and sell your products can make or break your tactic. This art of arranging and combining words to create the impact you want is called copywriting. In digital marketing where content is perceived as king, the way you string words to help achieve your goals is very important. But with all the technological developments that are happening, writing is likewise taking on a different form. The growing need to provide users with the best experience has given birth to UX (user experience) copywriting. Read on for basic information about this new role and how crucial it is for your online marketing tactics to work:
How is UX writing different from usual copywriting?
The job of a UX writer and a copywriter both require impeccable writing skills. Both roles use the power of words to convey something to the readers. However, the difference lies in the aim and focus of their writing. In the early days of the Internet, web copywriters are tasked to provide unique, informative, and valuable content. The goal of this writing is to persuade a client to perform desired actions. In UX copywriting, the main goal is to ensure that the user will be able to navigate a website with ultimate ease. This includes various tasks ranging from creating user-friendly instructions on an online platform or a high-tech gadget.
While a web copywriter can do most of his or her job independently, a UX copywriter is an important part of a UX team, which is usually composed of web developers, graphic designers, marketing professionals, and product managers. UX writers closely collaborate with the team to get in-depth knowledge about their target clients and to discuss how to adjust and improve writing style to be more useful and relevant.
4 Benefits that UX copywriting can do for your brand
Humanize your brand.
Fast and efficient customer service is supposed to be easier today with the advent of artificial intelligence (AI). However, who wants to talk to machines? Customers prefer to talk to humans. This is possible through effective UX copywriting where the writer can design a unique personality for a chatbot by carefully adjusting the tone and direction of the conversations. A chatbot with a human touch can gain the trust and confidence of clients and ultimately creating a great user experience.
Enhances relationship with clients.
Any business that wants to survive should work on building customer relationships. UX copywriters can make this aim easier as they design their writing to cater to the needs of the users. Using a tone and voice that is in tune to the preference of the clients shows that a brand is taking concrete steps to reach out to the customers. This effort will likely lead to brand loyalty.
Results to better ROI.
Good UX copywriting complements the whole UI (user interface) design of an online platform such as an ECommerce website. As the goal is to provide a copy that helps the user navigate a site or use a product, it also increases the chance to convince a client to complete desired goals such as purchasing a product or sharing a link. Overall, a great UX team should result in more conversions and higher revenues.
Gives a competitive edge.
It cannot be denied that creating a seamless user experience (UX) is the present and future trend in digital marketing. Thus, brands that wish to stay relevant should start exploring ways to be a master in UX development, which includes UX copywriting. Investing in a competent UX team would make your brand more competitive.
Do you need customized content to promote your brand? Copywriting is but one of the many services that the Birch River Design Group can do for your business. Along with content creation, our team in Scottsdale, Arizona can also handle the branding, UX design, and SEO of your firm. We can also handle your online ads and social media campaigns. We cannot wait to plot the most suitable digital marketing strategy for your firm. Call us and arrange a meeting with our team today!
UX and UI design are buzzwords you’ve likely encountered when discussing the latest trends in web development. These terms often pop up in discussions that pertain to improving the visual components and usability of an online platform. While these design types are essential components of a digital marketing strategy, not many people in the digital space can confidently explain their unique functions.
There is plenty of confusion between UX design and UI design. They are two of the most important concepts to know for web developers and digital strategists today. Numerous references can attest to the huge role they both play in the future of website design. Moreover, expertise about UX and UI design are some of the most in-demand skills in the job market today. To stay on top and ensure the success of your digital marketing agency, it pays to take time to dig deep into UX and UI design. Let’s start with breaking down the basics about both.
What is UX Design?
UX, UXD, and UED are all acronyms for User Experience Design. The phrase describes the process of creating a seamless relationship between a customer and a product. It refers to the strategies and enhancements applied to make a product more functional, accessible and enjoyable for the user. Its basic definition proves the theories and principles of UX design are applicable to almost any industry, product or service. In today’s world, though, a UX designer primarily focuses on developing digital products.
What Do UX Designers Do?
Aside from its definition, the job profile of a UX designer can also be ambiguous. People often wonder, what exactly does a UX designer do? A quick look at a job ad for a UX designer will show that it entails much more than tweaking the layout or design of a particular product. A UX designer covers a wide range of tasks such as analyzing competitors, building prototypes and understanding consumer behavior.
The broad range of responsibilities assigned to a UX designer is one reason why it is quite difficult to pinpoint this role. It is a job that overlaps several areas and disciplines. It is a complex and multifaceted specialty that requires thorough knowledge in marketing, savvy skills in designing and superb abilities in project management. Overall, a UX designer researches, tests, implements and evaluates methods that will improve the relationship between the product and the user.
What is UI Design?
UI stands for User Interface Design. It refers to the process of designing the interface of a machine or piece software so it becomes more efficient and functional. A web or mobile application with great UI design has easy-to-use navigational features, is responsive and has high visual appeal. With a good user interface, customers don’t feel lost, intimidated or annoyed when using a digital product. Instead, UI design helps a user gain trust and confidence when using a well-designed and functional product.
What Does a UI Designer Do?
Similar to a UX designer, it is also a bit confusing to define the role of a UI designer because their job also encompasses a wide range of responsibilities. It entails thorough research and testing prior to implementation of concepts and strategies. A UI designer also focuses on the factors that ensure a better experience for their users. However, a UI designer is mostly concerned with improving the elements that a user needs in order to utilize a digital product. These elements can include typography, site architecture or graphic design.
What’s the Key Difference Between UX and UI Design?
Many mistakenly view UX and UI design as one and the same. They both share the same ultimate goal of encouraging patronage and loyalty of users to a product. Even their core definitions have many similarities. While UX design principles can be applied to non-digital products, principles of UI design are exclusive to digital devices and software. One way to draw the line between the two terms is to look at UI as the parts and components of the product that you actually use. Whereas UX refers to the emotions that a user feels while using a product.
You Can’t Have One Without the Other
A clear understanding about UX and UI is important as they are interdependent on one another. You can’t solely focus on UI design without keeping UX principles in mind. Likewise, a good UX needs support from an excellent UI designer. The two must work hand in hand because they are both crucial in developing an excellent product.
Birch River Design Group specializes in helping firms from various industries achieve their digital marketing goals. Our team also puts great attention to detail and effort into every client project. For more information about how we can create a positive UX or UI experience for your target clients, contact us via our form on our website!