A forecast from Statista predicts that by 2020 there will be 4.78 billion mobile users around the world. Even without this proof, it is easy to see the huge effect smartphones have brought to all aspects of society. Today, people use smartphones and other digital devices for information, education, and communication. Pocket-sized smartwatches allow for interactions and transactions of all kinds. A report published in Marketing Charts shows that more people prefer to purchase things online using their smartphones rather than computers. The above points present the stressed importance for brands that wish to stay relevant and competitive: You have to invest in mobile optimization.
What is mobile optimization?
Mobile optimization refers to the effort of making sure that a user can easily navigate a website on a mobile device. Before smartphones, marketers would develop high-ranking websites that garnered a lot of traffic while perfectly functioning on a desktop. This is no longer enough. As the usage of mobile devices increases, it has become a high priority for companies to create and maintain a mobile-friendly version of their existing website. The following tips can help you optimize your website for mobile users.
Prioritize page speed.
Responsive design is the way to go.
It’s frustrating to access a website on your phone just to discover that the page looks distorted or broken. For that reason, a mobile-optimized website should be able to adapt to various types of handheld devices and operating systems. Whether someone accesses the site on Android or iOS, the layout, design, and function should be consistent on each device. This is possible by using responsive web design. Through this design approach, a web page can easily adjust to the layout and screen size of various devices. According to Wikipedia, responsive web design is achieved through the use of fluid, proportion-based grids, flexible images, and CSS3 media queries.
Design for mobile use.
Google recently announced mobile-first indexing. Their search engines will assess the mobile version of a site for indexing. This means web designers and developers will need to prioritize mobile optimization now more than ever. In order to shift your focus to mobile optimization, you should design and develop your brand’s website with mobile device compatibility in mind. For one, web developers are not advised to use Flash, as it’s not compatible with many mobile browsers. Moreover, the links and buttons on a page should also be designed for thumb navigation.
Same content and functionalities as the desktop version.
Potential customers who access your website, whether using a computer or a smartphone, should have a seamless user experience. It is no longer acceptable to have a mobile version that has a stark difference from the desktop version. You don’t want your users to feel like they are missing out by accessing your website through their phones. Ideally, the mobile version of your website should display the same content and offer the same functionality as that of your desktop version.
Use tools to check mobile optimization.
The Internet is loaded with hundreds of useful tools that web developers can use to assess mobile optimization. Web Google provides a mobile-friendly test, a free tool that allows web developers to instantly check if their website is properly optimized for mobile devices. Moreover, this tool from Google provides insights into the positive and negative areas of your website. If you want more proof, a page in Small SEO Tools also offers the same free service.
The emergence of new digital technologies promises numerous benefits for companies today. These advancements boost profits, increase productivity, and improve customer satisfaction. Make technology work for your business by entrusting your online campaigns to a team that has thorough knowledge and experience in digital marketing. Let us offer digital solutions you can adapt to in order for you to meet the sales and marketing goals of your brand. Request a meeting with us today to get started on your digital strategy!