The BRDG Column

An exhaustive look into digital marketing from our team of specialists. Two main focuses are our escape room marketing and e-commerce email marketing strategies!

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How to Setup Resova and Google Analytics 4
Escape Room Marketing
How to Setup Resova and Google Analytics 4

In this video, Connor Bearse will guide you through the process of connecting Resova with Google Analytics 4 (GA4).

May 23, 2023

Announcing the Escape Room Growth Portal
Escape Room Marketing
Announcing the Escape Room Growth Portal

BIRCH RIVER DESIGN GROUP UNVEILS THE ESCAPE ROOM GROWTH PORTAL, A GROUNDBREAKING DIGITAL PLATFORM FOR ESCAPE ROOM OWNERS.

May 17, 2023

Trip Advisor for Escape Room Owners
Escape Room Marketing
Trip Advisor for Escape Room Owners

As the popularity of escape rooms continues to grow, being visible and highly-rated on TripAdvisor is essential for attracting new customers and maintaining a strong reputation.

May 16, 2023

Easy Email Marketing for Escape Room Owners
Escape Room Marketing
Easy Email Marketing for Escape Room Owners

As an escape room owner, staying connected with your customers is essential for growing your business.One of the most effective ways to do this is through email marketing.

May 16, 2023

Instagram for Escape Room Owners
Escape Room Marketing
Instagram for Escape Room Owners

Instagram is one of two main sources in 2023 to garner true organic reach. The main way to do this is through Reels. We highly recommend checking out our social calendar for what to create and post onto Instagram each week.

May 16, 2023

Facebook Business Pages for Escape Room Owners
Escape Room Marketing
Facebook Business Pages for Escape Room Owners

Facebook remains one of the leading social media platforms, with billions of users worldwide. This makes it a significant avenue for escape rooms to prove that they are active and open for business.

May 16, 2023

Google Business for Escape Room Owners
Escape Room Marketing
Google Business for Escape Room Owners

By creating and optimizing a Google Business profile, businesses can increase their visibility in Google search results and on Google Maps.

May 16, 2023

Escape Room Online Review Automation Instructions
Escape Room Marketing
Escape Room Online Review Automation Instructions

If you take anything from this guide please take the following advice: ask for as many reviews as possible and do not over think it.

May 16, 2023

How to Utilize a Social Calendar for Easy Escape Room Social Media Posting
Escape Room Marketing
How to Utilize a Social Calendar for Easy Escape Room Social Media Posting

ou can have high quality, relevant content, without paying for an agency to do it. Utilize a social calendar and hand it off to a capable employee!

May 16, 2023

Escape Room Digital Marketing Industry Update - May 2023
Escape Room Marketing
Escape Room Digital Marketing Industry Update - May 2023

Connor Bearse and Jake Dieball of Birch River Design Group dive into crucial digital marketing updates, including the transition from Google My Business to Google Maps, the latest Google search algorithm, and the need to migrate to Google Analytics 4.

May 10, 2023

Escape Room Industry Update - April 2023
Escape Room Marketing
Escape Room Industry Update - April 2023

Join host Connor Bearse in this episode of Birch Banter, as he delves into the escape room industry's performance in March 2023, Google Ads numbers, and demand fluctuations.

April 11, 2023

[2023] Configuring Bookeo & Google Analytics 4 (The Easy Way)
Escape Room Marketing
[2023] Configuring Bookeo & Google Analytics 4 (The Easy Way)

Here we will walk you through getting Bookeo and Google Analytics 4 setup by utilizing a pre-configured template.

April 5, 2023

Configure the Linker Tag
Escape Room Marketing
Configure the Linker Tag

In order for Google Ads Conversions to work properly, it's best practice to include the Linker tag on your website.

March 7, 2023

Bookeo Google Ads Configuration With Revenue Tracking
Escape Room Marketing
Bookeo Google Ads Configuration With Revenue Tracking

The following instructions will enable conversion actions for Google Ads while also providing Google Ads with Revenue tracking.

March 7, 2023

Bookeo Google Analytics 4 GTM Tag Setup
Escape Room Marketing
Bookeo Google Analytics 4 GTM Tag Setup

The following instructions will enable Google Analytics 4 for your website and will start collecting transaction data from Bookeo.

March 7, 2023

Google Tag Manager "GA4 Measurement ID" Variable Setup
Escape Room Marketing
Google Tag Manager "GA4 Measurement ID" Variable Setup

The following will walk you through setting up a "GA4" variable in Google Tag Manager.

March 7, 2023

Bookeo Google Tag Manager "Value" Variable Configuration
Escape Room Marketing
Bookeo Google Tag Manager "Value" Variable Configuration

The following will walk you through setting up a Bookeo "Value" variable in Google Tag Manager.

March 7, 2023

Bookeo Google Tag Manager Trigger Configurations
Escape Room Marketing
Bookeo Google Tag Manager Trigger Configurations

How to accurately setup the Bookeo "Purchase" and "Begin Checkout" triggers in Google Tag Manager.

March 7, 2023

Bookeo "Conversion Tracking and Analytics Settings" Configuration
Escape Room Marketing
Bookeo "Conversion Tracking and Analytics Settings" Configuration

The following will show you the best practice configuration for the "Conversion Tracking and Analytics" settings in Bookeo.

March 7, 2023

Bookeo "Website Integration" Best Practice Configuration
Escape Room Marketing
Bookeo "Website Integration" Best Practice Configuration

The following will show you the best practice configuration for the "Web Site Integration" settings in Bookeo so you do not break tracking.

March 7, 2023

Find Your Google Analytics 4 Measurement ID
Escape Room Marketing
Find Your Google Analytics 4 Measurement ID

We'll guide you through the process of locating your GA4 measurement ID, ensuring that you can setup Google Tag Manager or other integrations.

March 7, 2023

[2023] Bookeo Escape Room Integration Guide
Escape Room Marketing
[2023] Bookeo Escape Room Integration Guide

The complete guide for an escape room owner looking to connect Bookeo with Google Analytics 4 and Google Ads with revenue tracking.

March 7, 2023

E-commerce 101: Best Practices For Email Marketing Copy
E-Commerce Marketing
E-commerce 101: Best Practices For Email Marketing Copy

Here are some best practices for writing persuasive and compelling copy in e-commerce email marketing that will generate incredible results.

February 24, 2023

E-Commerce 101: Tracking Cart Abandonment with Google Analytics
E-Commerce Email
E-Commerce 101: Tracking Cart Abandonment with Google Analytics

In this comprehensive guide, we'll take you through the steps to master cart abandonment by setting up and tracking it in Google Analytics. 

February 6, 2023

TransWorld 2023 Convention - Our Favorite Escape Room Booths and Most Asked Questions
Escape Room Marketing
TransWorld 2023 Convention - Our Favorite Escape Room Booths and Most Asked Questions

The best questions from escape room owners at TransWorld 2023 and our favorite escape room partner booths!

February 5, 2023

The Best Time To Send An E-Commerce Email
E-Commerce Email
The Best Time To Send An E-Commerce Email

The best days of the week, timing, and other factors to consider when choosing the best time to send an e-commerce email.

January 9, 2023

The Anatomy of an E-commerce Welcome Email Series
E-Commerce Email
The Anatomy of an E-commerce Welcome Email Series

We're here to say that building a Welcome Email Series automations not only is worth it - but it's a money maker.

January 8, 2023

Escape Room Industry Update - January 2023
Escape Room Marketing
Escape Room Industry Update - January 2023

An update on how our escape room ads performed in December and our thoughts on how Google Analytics 4 will affect the Escape Room Industry.

January 6, 2023

The Two Foundational E-Commerce Email Automations
E-Commerce Email
The Two Foundational E-Commerce Email Automations

Let's dive into abandon cart and browse abandonment automations for e-commerce stores. Real world benchmarks and tips in this video!

December 29, 2022

Do Abandoned Cart Emails Work? Our Results & Explanation.
E-Commerce Email
Do Abandoned Cart Emails Work? Our Results & Explanation.

Here we explain how we successfully utilized an abandoned cart email flow to recover lost revenue for our e-commerce clients.

December 15, 2022

Resova Booking Site Questions Answered For Escape Room Owners
Escape Room Marketing
Resova Booking Site Questions Answered For Escape Room Owners

In this video, we go over common questions we have have gotten about the booking site settings in Resova involving layouts and iFrames.

December 15, 2022

Our 2022 Black Friday E-Commerce Email Campaign Results
E-Commerce Email
Our 2022 Black Friday E-Commerce Email Campaign Results

58% open rate & 13k in revenue! Details and metrics on our Black Friday e-commerce email sale campaign for a 7,800 person email list.

December 14, 2022

Shopping Cart Abandonment Metrics & KPIs to Track [2023]
E-Commerce Email
Shopping Cart Abandonment Metrics & KPIs to Track [2023]

Let's go over the top 4 cart abandonment KPIs that we track when implementing our high revenue strategy for e-commerce websites.

December 13, 2022

4 Best Escape Room Booking Software Solutions [2023]
Escape Room Marketing
4 Best Escape Room Booking Software Solutions [2023]

Let's review some of the most popular booking software solutions for escape rooms in 2023 - Resova, Bookeo, Xola, and Fareharbor.

December 12, 2022

Expert Advice on Google Ad Geotargeting, Bid Adjustments, Escape Rooms, and more!
Escape Room Marketing
Expert Advice on Google Ad Geotargeting, Bid Adjustments, Escape Rooms, and more!

Join Jake Dieball and Connor Bearse as they discuss the intricacies of Google Ads targeting in a real escape room Google Ads account.

December 2, 2022

Escape Room Business Name Generator
Escape Room Marketing
Escape Room Business Name Generator

Find the perfect escape room business name by utilizing our AI based escape room business name generator!

November 18, 2022

Who Are Your Escape Room Competitors?
Escape Room Marketing
Who Are Your Escape Room Competitors?

The top 5 escape room competitors in each major US city by their size and Google reviews!

November 16, 2022

How to Tell If You’re Overspending On Google Ads
Marketing Strategy
How to Tell If You’re Overspending On Google Ads

Determine the tipping point on campaign budget diminishing returns for your Google Ads account by utilizing the auction report.

November 12, 2022

The Best Escape Room Ads For 2023
Escape Room Marketing
The Best Escape Room Ads For 2023

Connor Bearse talks about two escape room ads that are generating consistent ROAS for escape rooms right now.

October 31, 2022

Birch River Design Group Proudly Supports Approachable Outdoor's Benefit Bash
Press Release
Birch River Design Group Proudly Supports Approachable Outdoor's Benefit Bash

We are so excited to announce our partnership with the Approachable Outdoors.

October 25, 2022

Discover Where Your Escape Room Revenue is Coming From With Google Analytics 4
Escape Room Marketing
Discover Where Your Escape Room Revenue is Coming From With Google Analytics 4

In this video, learn how to attribute escape room revenue to what marketing efforts earned it in Google Analytics 4.

October 18, 2022

SEO Best Practices For Escape Rooms
Escape Room Marketing
SEO Best Practices For Escape Rooms

SEO strategies and steps for how you can get more traffic to your escape room website and make more money!

September 20, 2022

The Top 12 Escape Room Marketing Ideas for More Bookings
Escape Room Marketing
The Top 12 Escape Room Marketing Ideas for More Bookings

These marketing tips will help escape rooms boost their bottom line with some new ideas for escape room marketing campaigns.

September 17, 2022

The Target Market for Escape Rooms and How to Convert Them
Escape Room Marketing
The Target Market for Escape Rooms and How to Convert Them

The target markets every escape room owner needs to know and what strategies are used to turn them into paying customers.

September 15, 2022

4 Reasons Google Analytics 4 Will Improve Your Escape Room
Escape Room Marketing
4 Reasons Google Analytics 4 Will Improve Your Escape Room

Let's take a look at four Google Analytics 4 features that will make the time and effort spent upgrading worth it for your escape room.

September 15, 2022

Apple Didn't Announce This
Digital Marketing News
Apple Didn't Announce This

If you haven't heard yet, Apple wants to start showing ads on your iPhone, a dominant decision strategically excluded from yesterday's Apple event.

September 8, 2022

E-Commerce Recovery: -19% to +14% Net With No Ads
Marketing Case Studies
E-Commerce Recovery: -19% to +14% Net With No Ads

How we utilized SEO, Merchant Center, and email marketing to bring this e-commerce company from red to green year over year.

September 1, 2022

Reels are Generating the Most Reach on Instagram
Digital Marketing News
Reels are Generating the Most Reach on Instagram

A report found that Instagram Reels are the best option for maximizing reach and engagement in the app.

September 1, 2022

How to Install Google Tag Manager On WordPress
Guides
How to Install Google Tag Manager On WordPress

In this tutorial, we'll walk you through the steps of installing Google Tag Manager on WordPress no matter what theme!

August 28, 2022

Google Takes Aim AI Copywriters
Digital Marketing News
Google Takes Aim AI Copywriters

Google announces new search updates, putting emphasis on “content for people, by people”

August 25, 2022

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