The BRDG Column

An exhaustive look into digital marketing from our team of specialists. Two main focuses are our escape room marketing and e-commerce email marketing strategies!

Customer Testimonial: Why MindTrix Escape Room Games Recommends Birch River
Escape Room Marketing

Customer Testimonial: Why MindTrix Escape Room Games Recommends Birch River

Biggest Escape Room Marketing Mistakes
Escape Room Marketing

Biggest Escape Room Marketing Mistakes

Organic Social & SEO vs Paid Search Ads for Escape Rooms
Escape Room Marketing

Organic Social & SEO vs Paid Search Ads for Escape Rooms

Get More Customers than Your Competing Escape Rooms
Escape Room Marketing

Get More Customers than Your Competing Escape Rooms

Escape Room Revenue Percentage by Channel
Escape Room Marketing

Escape Room Revenue Percentage by Channel

How to Setup Resova and Google Analytics 4
Escape Room Marketing

How to Setup Resova and Google Analytics 4

Announcing the Escape Room Growth Portal
Escape Room Marketing

Announcing the Escape Room Growth Portal

Trip Advisor for Escape Room Owners
Escape Room Marketing

Trip Advisor for Escape Room Owners

Easy Email Marketing for Escape Room Owners
Escape Room Marketing

Easy Email Marketing for Escape Room Owners

Instagram for Escape Room Owners
Escape Room Marketing

Instagram for Escape Room Owners

Facebook Business Pages for Escape Room Owners
Escape Room Marketing

Facebook Business Pages for Escape Room Owners

Google Business for Escape Room Owners
Escape Room Marketing

Google Business for Escape Room Owners

Escape Room Online Review Automation Instructions
Escape Room Marketing

Escape Room Online Review Automation Instructions

How to Utilize a Social Calendar for Easy Escape Room Social Media Posting
Escape Room Marketing

How to Utilize a Social Calendar for Easy Escape Room Social Media Posting

Escape Room Digital Marketing Industry Update - May 2023
Escape Room Marketing

Escape Room Digital Marketing Industry Update - May 2023

Escape Room Industry Update - April 2023
Escape Room Marketing

Escape Room Industry Update - April 2023

[2023] Configuring Bookeo & Google Analytics 4 (The Easy Way)
Escape Room Marketing

[2023] Configuring Bookeo & Google Analytics 4 (The Easy Way)

Configure the Linker Tag
Escape Room Marketing

Configure the Linker Tag

Bookeo Google Ads Configuration With Revenue Tracking
Escape Room Marketing

Bookeo Google Ads Configuration With Revenue Tracking

Bookeo Google Analytics 4 GTM Tag Setup
Escape Room Marketing

Bookeo Google Analytics 4 GTM Tag Setup

Google Tag Manager "GA4 Measurement ID" Variable Setup
Escape Room Marketing

Google Tag Manager "GA4 Measurement ID" Variable Setup

Bookeo Google Tag Manager "Value" Variable Configuration
Escape Room Marketing

Bookeo Google Tag Manager "Value" Variable Configuration

Bookeo Google Tag Manager Trigger Configurations
Escape Room Marketing

Bookeo Google Tag Manager Trigger Configurations

Bookeo "Conversion Tracking and Analytics Settings" Configuration
Escape Room Marketing

Bookeo "Conversion Tracking and Analytics Settings" Configuration

Bookeo "Website Integration" Best Practice Configuration
Escape Room Marketing

Bookeo "Website Integration" Best Practice Configuration

Find Your Google Analytics 4 Measurement ID
Escape Room Marketing

Find Your Google Analytics 4 Measurement ID

[2023] Bookeo Escape Room Integration Guide
Escape Room Marketing

[2023] Bookeo Escape Room Integration Guide

E-commerce 101: Best Practices For Email Marketing Copy
E-Commerce Marketing

E-commerce 101: Best Practices For Email Marketing Copy

E-Commerce 101: Tracking Cart Abandonment with Google Analytics
E-Commerce Email

E-Commerce 101: Tracking Cart Abandonment with Google Analytics

TransWorld 2023 Convention - Our Favorite Escape Room Booths and Most Asked Questions
Escape Room Marketing

TransWorld 2023 Convention - Our Favorite Escape Room Booths and Most Asked Questions

The Best Time To Send An E-Commerce Email
E-Commerce Email

The Best Time To Send An E-Commerce Email

The Anatomy of an E-commerce Welcome Email Series
E-Commerce Email

The Anatomy of an E-commerce Welcome Email Series

Escape Room Industry Update - January 2023
Escape Room Marketing

Escape Room Industry Update - January 2023

The Two Foundational E-Commerce Email Automations
E-Commerce Email

The Two Foundational E-Commerce Email Automations

Do Abandoned Cart Emails Work? Our Results & Explanation.
E-Commerce Email

Do Abandoned Cart Emails Work? Our Results & Explanation.

Resova Booking Site Questions Answered For Escape Room Owners
Escape Room Marketing

Resova Booking Site Questions Answered For Escape Room Owners

Our 2022 Black Friday E-Commerce Email Campaign Results
E-Commerce Email

Our 2022 Black Friday E-Commerce Email Campaign Results

4 Best Escape Room Booking Software Solutions [2023]
Escape Room Marketing

4 Best Escape Room Booking Software Solutions [2023]

Expert Advice on Google Ad Geotargeting, Bid Adjustments, Escape Rooms, and more!
Escape Room Marketing

Expert Advice on Google Ad Geotargeting, Bid Adjustments, Escape Rooms, and more!

Escape Room Business Name Generator
Escape Room Marketing

Escape Room Business Name Generator

Who Are Your Escape Room Competitors?
Escape Room Marketing

Who Are Your Escape Room Competitors?

How to Tell If You’re Overspending On Google Ads
Marketing Strategy

How to Tell If You’re Overspending On Google Ads

The Best Escape Room Ads For 2023
Escape Room Marketing

The Best Escape Room Ads For 2023

Birch River Design Group Proudly Supports Approachable Outdoor's Benefit Bash
Press Release

Birch River Design Group Proudly Supports Approachable Outdoor's Benefit Bash

Discover Where Your Escape Room Revenue is Coming From With Google Analytics 4
Escape Room Marketing

Discover Where Your Escape Room Revenue is Coming From With Google Analytics 4

SEO Best Practices For Escape Rooms
Escape Room Marketing

SEO Best Practices For Escape Rooms

The Top 12 Escape Room Marketing Ideas for More Bookings
Escape Room Marketing

The Top 12 Escape Room Marketing Ideas for More Bookings

The Target Market for Escape Rooms and How to Convert Them
Escape Room Marketing

The Target Market for Escape Rooms and How to Convert Them

4 Reasons Google Analytics 4 Will Improve Your Escape Room
Escape Room Marketing

4 Reasons Google Analytics 4 Will Improve Your Escape Room

Apple Didn't Announce This
Digital Marketing News

Apple Didn't Announce This