The BRDG Column

Be ready when launching your escape room in 2024. Our business plan tips will help you succeed in the competitive escape room market.

Here we will walk you through getting Bookeo and Google Analytics 4 setup by utilizing a pre-configured template.

These marketing tips will help escape rooms boost their bottom line with some new ideas for escape room marketing campaigns.

Let's review some of the most popular booking software solutions for escape rooms in 2023 - Resova, Bookeo, Xola, and Fareharbor.

The target markets every escape room owner needs to know and what strategies are used to turn them into paying customers.

Hear firsthand from Mike Walker of MindTrix Escape Room Games about his experience working with Birch River for digital advertising services.

Here are the most common digital marketing mistakes that escape room owners make in no particular order. 

Maximize your escape room business's success with strategic organic and paid ads. Learn SEO, enhance online engagement, and boost bookings effectively.

Escape room owners need to have strategies in place to be on the top of your local Escape Room market and bring more revenue in.

Setting revenue expectations for our clients is imperative - here is what percentage of revenue should be coming from each revenue channel.

In this video, Connor Bearse will guide you through the process of connecting Resova with Google Analytics 4 (GA4).

BIRCH RIVER DESIGN GROUP UNVEILS THE ESCAPE ROOM GROWTH PORTAL, A GROUNDBREAKING DIGITAL PLATFORM FOR ESCAPE ROOM OWNERS.

As the popularity of escape rooms continues to grow, being visible and highly-rated on TripAdvisor is essential for attracting new customers and maintaining a strong reputation.

Instagram is one of two main sources in 2023 to garner true organic reach. The main way to do this is through Reels. We highly recommend checking out our social calendar for what to create and post onto Instagram each week.

Connor Bearse and Jake Dieball of Birch River Design Group dive into crucial digital marketing updates, including the transition from Google My Business to Google Maps, the latest Google search algorithm, and the need to migrate to Google Analytics 4.

Join host Connor Bearse in this episode of Birch Banter, as he delves into the escape room industry's performance in March 2023, Google Ads numbers, and demand fluctuations.

In order for Google Ads Conversions to work properly, it's best practice to include the Linker tag on your website.

The following instructions will enable conversion actions for Google Ads while also providing Google Ads with Revenue tracking.

The following instructions will enable Google Analytics 4 for your website and will start collecting transaction data from Bookeo.

The following will walk you through setting up a "GA4" variable in Google Tag Manager.

The following will walk you through setting up a Bookeo "Value" variable in Google Tag Manager.

How to accurately setup the Bookeo "Purchase" and "Begin Checkout" triggers in Google Tag Manager.

The following will show you the best practice configuration for the "Conversion Tracking and Analytics" settings in Bookeo.

The following will show you the best practice configuration for the "Web Site Integration" settings in Bookeo so you do not break tracking.

We'll guide you through the process of locating your GA4 measurement ID, ensuring that you can setup Google Tag Manager or other integrations.

The complete guide for an escape room owner looking to connect Bookeo with Google Analytics 4 and Google Ads with revenue tracking.

In this comprehensive guide, we'll take you through the steps to master cart abandonment by setting up and tracking it in Google Analytics. 

The best questions from escape room owners at TransWorld 2023 and our favorite escape room partner booths!

An update on how our escape room ads performed in December and our thoughts on how Google Analytics 4 will affect the Escape Room Industry.

In this video, we go over common questions we have have gotten about the booking site settings in Resova involving layouts and iFrames.

58% open rate & 13k in revenue! Details and metrics on our Black Friday e-commerce email sale campaign for a 7,800 person email list.

Join Jake Dieball and Connor Bearse as they discuss the intricacies of Google Ads targeting in a real escape room Google Ads account.

Find the perfect escape room business name by utilizing our AI based escape room business name generator!

The top 5 escape room competitors in each major US city by their size and Google reviews!

Determine the tipping point on campaign budget diminishing returns for your Google Ads account by utilizing the auction report.

Connor Bearse talks about two escape room ads that are generating consistent ROAS for escape rooms right now.

We are so excited to announce our partnership with the Approachable Outdoors.

In this video, learn how to attribute escape room revenue to what marketing efforts earned it in Google Analytics 4.

SEO strategies and steps for how you can get more traffic to your escape room website and make more money!

Let's take a look at four Google Analytics 4 features that will make the time and effort spent upgrading worth it for your escape room.

How we utilized SEO, Merchant Center, and email marketing to bring this e-commerce company from red to green year over year.

In this tutorial, we'll walk you through the steps of installing Google Tag Manager on WordPress no matter what theme!

Morning readers! We started off this week strong with the riveting news that Tony the Tiger (yes, the cereal mascot) is now a Twitch VTuber in collaboration with Twitch's Brand Partnership Studio. Gr-r-reat?

Happy Thursday! Or for everyone in Japan - Happy Mountain Day! Let's get right into this week's updates!

Our marketing plan for escape room businesses looking to attract new customers and increase sales every month.

Find out the best times to post for social media, podcasts, and newsletters with the help of these studies!

Google Ads and social ROAS for the Escape Room brick and mortar business. The pandemic is not slowing us down right now!