The BRDG Column

An exhaustive look into digital marketing from our team of specialists. Two main focuses are our escape room marketing and e-commerce email marketing strategies!

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Configure the Linker Tag
Escape Room Marketing
Configure the Linker Tag

In order for Google Ads Conversions to work properly, it's best practice to include the Linker tag on your website.

March 7, 2023

Bookeo Google Ads Configuration With Revenue Tracking
Escape Room Marketing
Bookeo Google Ads Configuration With Revenue Tracking

The following instructions will enable conversion actions for Google Ads while also providing Google Ads with Revenue tracking.

March 7, 2023

Bookeo Google Analytics 4 GTM Tag Setup
Escape Room Marketing
Bookeo Google Analytics 4 GTM Tag Setup

The following instructions will enable Google Analytics 4 for your website and will start collecting transaction data from Bookeo.

March 7, 2023

Google Tag Manager "GA4 Measurement ID" Variable Setup
Escape Room Marketing
Google Tag Manager "GA4 Measurement ID" Variable Setup

The following will walk you through setting up a "GA4" variable in Google Tag Manager.

March 7, 2023

Bookeo Google Tag Manager "Value" Variable Configuration
Escape Room Marketing
Bookeo Google Tag Manager "Value" Variable Configuration

The following will walk you through setting up a Bookeo "Value" variable in Google Tag Manager.

March 7, 2023

Bookeo Google Tag Manager Trigger Configurations
Escape Room Marketing
Bookeo Google Tag Manager Trigger Configurations

How to accurately setup the Bookeo "Purchase" and "Begin Checkout" triggers in Google Tag Manager.

March 7, 2023

Bookeo "Conversion Tracking and Analytics Settings" Configuration
Escape Room Marketing
Bookeo "Conversion Tracking and Analytics Settings" Configuration

The following will show you the best practice configuration for the "Conversion Tracking and Analytics" settings in Bookeo.

March 7, 2023

Bookeo "Website Integration" Best Practice Configuration
Escape Room Marketing
Bookeo "Website Integration" Best Practice Configuration

The following will show you the best practice configuration for the "Web Site Integration" settings in Bookeo so you do not break tracking.

March 7, 2023

Find Your Google Analytics 4 Measurement ID
Escape Room Marketing
Find Your Google Analytics 4 Measurement ID

We'll guide you through the process of locating your GA4 measurement ID, ensuring that you can setup Google Tag Manager or other integrations.

March 7, 2023

[2023] Bookeo Escape Room Integration Guide
Escape Room Marketing
[2023] Bookeo Escape Room Integration Guide

The complete guide for an escape room owner looking to connect Bookeo with Google Analytics 4 and Google Ads with revenue tracking.

March 7, 2023

E-commerce 101: Best Practices For Email Marketing Copy
E-Commerce Marketing
E-commerce 101: Best Practices For Email Marketing Copy

Here are some best practices for writing persuasive and compelling copy in e-commerce email marketing that will generate incredible results.

February 24, 2023

E-Commerce 101: Tracking Cart Abandonment with Google Analytics
E-Commerce Email
E-Commerce 101: Tracking Cart Abandonment with Google Analytics

In this comprehensive guide, we'll take you through the steps to master cart abandonment by setting up and tracking it in Google Analytics. 

February 6, 2023

TransWorld 2023 Convention - Our Favorite Escape Room Booths and Most Asked Questions
Escape Room Marketing
TransWorld 2023 Convention - Our Favorite Escape Room Booths and Most Asked Questions

The best questions from escape room owners at TransWorld 2023 and our favorite escape room partner booths!

February 5, 2023

The Best Time To Send An E-Commerce Email
E-Commerce Email
The Best Time To Send An E-Commerce Email

The best days of the week, timing, and other factors to consider when choosing the best time to send an e-commerce email.

January 9, 2023

The Anatomy of an E-commerce Welcome Email Series
E-Commerce Email
The Anatomy of an E-commerce Welcome Email Series

We're here to say that building a Welcome Email Series automations not only is worth it - but it's a money maker.

January 8, 2023

Escape Room Industry Update - January 2023
Escape Room Marketing
Escape Room Industry Update - January 2023

An update on how our escape room ads performed in December and our thoughts on how Google Analytics 4 will affect the Escape Room Industry.

January 6, 2023

The Two Foundational E-Commerce Email Automations
E-Commerce Email
The Two Foundational E-Commerce Email Automations

Let's dive into abandon cart and browse abandonment automations for e-commerce stores. Real world benchmarks and tips in this video!

December 29, 2022

Do Abandoned Cart Emails Work? Our Results & Explanation.
E-Commerce Email
Do Abandoned Cart Emails Work? Our Results & Explanation.

Here we explain how we successfully utilized an abandoned cart email flow to recover lost revenue for our e-commerce clients.

December 15, 2022

Resova Booking Site Questions Answered For Escape Room Owners
Escape Room Marketing
Resova Booking Site Questions Answered For Escape Room Owners

In this video, we go over common questions we have have gotten about the booking site settings in Resova involving layouts and iFrames.

December 15, 2022

Our 2022 Black Friday E-Commerce Email Campaign Results
E-Commerce Email
Our 2022 Black Friday E-Commerce Email Campaign Results

58% open rate & 13k in revenue! Details and metrics on our Black Friday e-commerce email sale campaign for a 7,800 person email list.

December 14, 2022

Shopping Cart Abandonment Metrics & KPIs to Track [2023]
E-Commerce Email
Shopping Cart Abandonment Metrics & KPIs to Track [2023]

Let's go over the top 4 cart abandonment KPIs that we track when implementing our high revenue strategy for e-commerce websites.

December 13, 2022

4 Best Escape Room Booking Software Solutions [2023]
Escape Room Marketing
4 Best Escape Room Booking Software Solutions [2023]

Let's review some of the most popular booking software solutions for escape rooms in 2023 - Resova, Bookeo, Xola, and Fareharbor.

December 12, 2022

Expert Advice on Google Ad Geotargeting, Bid Adjustments, Escape Rooms, and more!
Escape Room Marketing
Expert Advice on Google Ad Geotargeting, Bid Adjustments, Escape Rooms, and more!

Join Jake Dieball and Connor Bearse as they discuss the intricacies of Google Ads targeting in a real escape room Google Ads account.

December 2, 2022

Escape Room Business Name Generator
Escape Room Marketing
Escape Room Business Name Generator

Find the perfect escape room business name by utilizing our AI based escape room business name generator!

November 18, 2022

Who Are Your Escape Room Competitors?
Escape Room Marketing
Who Are Your Escape Room Competitors?

The top 5 escape room competitors in each major US city by their size and Google reviews!

November 16, 2022

How to Tell If You’re Overspending On Google Ads
Marketing Strategy
How to Tell If You’re Overspending On Google Ads

Determine the tipping point on campaign budget diminishing returns for your Google Ads account by utilizing the auction report.

November 12, 2022

The Best Escape Room Ads For 2023
Escape Room Marketing
The Best Escape Room Ads For 2023

Connor Bearse talks about two escape room ads that are generating consistent ROAS for escape rooms right now.

October 31, 2022

Birch River Design Group Proudly Supports Approachable Outdoor's Benefit Bash
Press Release
Birch River Design Group Proudly Supports Approachable Outdoor's Benefit Bash

We are so excited to announce our partnership with the Approachable Outdoors.

October 25, 2022

Discover Where Your Escape Room Revenue is Coming From With Google Analytics 4
Escape Room Marketing
Discover Where Your Escape Room Revenue is Coming From With Google Analytics 4

In this video, learn how to attribute escape room revenue to what marketing efforts earned it in Google Analytics 4.

October 18, 2022

SEO Best Practices For Escape Rooms
Escape Room Marketing
SEO Best Practices For Escape Rooms

SEO strategies and steps for how you can get more traffic to your escape room website and make more money!

September 20, 2022

The Top 12 Escape Room Marketing Ideas for More Bookings
Escape Room Marketing
The Top 12 Escape Room Marketing Ideas for More Bookings

These marketing tips will help escape rooms boost their bottom line with some new ideas for escape room marketing campaigns.

September 17, 2022

The Target Market for Escape Rooms and How to Convert Them
Escape Room Marketing
The Target Market for Escape Rooms and How to Convert Them

The target markets every escape room owner needs to know and what strategies are used to turn them into paying customers.

September 15, 2022

4 Reasons Google Analytics 4 Will Improve Your Escape Room
Escape Room Marketing
4 Reasons Google Analytics 4 Will Improve Your Escape Room

Let's take a look at four Google Analytics 4 features that will make the time and effort spent upgrading worth it for your escape room.

September 15, 2022

Apple Didn't Announce This
Digital Marketing News
Apple Didn't Announce This

If you haven't heard yet, Apple wants to start showing ads on your iPhone, a dominant decision strategically excluded from yesterday's Apple event.

September 8, 2022

E-Commerce Recovery: -19% to +14% Net With No Ads
Marketing Case Studies
E-Commerce Recovery: -19% to +14% Net With No Ads

How we utilized SEO, Merchant Center, and email marketing to bring this e-commerce company from red to green year over year.

September 1, 2022

Reels are Generating the Most Reach on Instagram
Digital Marketing News
Reels are Generating the Most Reach on Instagram

A report found that Instagram Reels are the best option for maximizing reach and engagement in the app.

September 1, 2022

How to Install Google Tag Manager On WordPress
Guides
How to Install Google Tag Manager On WordPress

In this tutorial, we'll walk you through the steps of installing Google Tag Manager on WordPress no matter what theme!

August 28, 2022

Google Takes Aim AI Copywriters
Digital Marketing News
Google Takes Aim AI Copywriters

Google announces new search updates, putting emphasis on “content for people, by people”

August 25, 2022

3 Things About Small Business Digital Marketing You Should Know
Marketing Strategy
3 Things About Small Business Digital Marketing You Should Know

Three critical digital marketing strategy insights that can really pay off for small to medium sized businesses.

August 23, 2022

Digital marketing to become regulated by the CFPB
Digital Marketing News
Digital marketing to become regulated by the CFPB

Morning readers! We started off this week strong with the riveting news that Tony the Tiger (yes, the cereal mascot) is now a Twitch VTuber in collaboration with Twitch's Brand Partnership Studio. Gr-r-reat?

August 17, 2022

Five Creative Studios in the Phoenix Valley For Photos and Videos
Content Marketing
Five Creative Studios in the Phoenix Valley For Photos and Videos

If you’re in the Phoenix or Scottsdale area and are in need of an imagery refresh, check out our studio recomendations!

August 11, 2022

The dreaded gmail redesign is here
Digital Marketing News
The dreaded gmail redesign is here

Happy Thursday! Or for everyone in Japan - Happy Mountain Day! Let's get right into this week's updates!

August 11, 2022

[2022] Image Only Emails: Pros, Cons, Strategy, and Examples
E-Commerce Email
[2022] Image Only Emails: Pros, Cons, Strategy, and Examples

Contrary to popular belief, image-only emails are in! Information, pros, cons, strategies, and examples used by huge brands!

August 6, 2022

[2022] The Ultimate Escape Room Marketing Plan
Escape Room Marketing
[2022] The Ultimate Escape Room Marketing Plan

Our marketing plan for escape room businesses looking to attract new customers and increase sales every month.

August 3, 2022

Instagram Gets Beat By Kylie Jenner! This Week In Digital Marketing!
Digital Marketing News
Instagram Gets Beat By Kylie Jenner! This Week In Digital Marketing!

I know … we’ve been AFK for a while - but - we’re ecstatic to say we’re back and stronger than ever!

July 28, 2022

How Chiropractors Are Getting More Leads
Marketing Strategy
How Chiropractors Are Getting More Leads

Leads are the lifeblood of the Chiropractic business - let's put a lot of them in your inbox so you can make more money.

November 13, 2021

Personal Reputation Management Plan
Reputation Management
Personal Reputation Management Plan

If you are being haunted by online listings tied to your name - what can you do? We have a plan just for you!

October 1, 2021

5 Ways to Come Up with Content Ideas for September 2021
Content Marketing
5 Ways to Come Up with Content Ideas for September 2021

Need new content ideas to keep your content strategy fresh? Look no further than these helpful tips to come up with new ideas!

August 11, 2021

Timing Matters: The Best Times to Market to Your Audience
Marketing Strategy
Timing Matters: The Best Times to Market to Your Audience

Find out the best times to post for social media, podcasts, and newsletters with the help of these studies!

May 5, 2021

Escape Rooms Google Ads ROI
Escape Room Marketing
Escape Rooms Google Ads ROI

Google Ads and social ROAS for the Escape Room brick and mortar business. The pandemic is not slowing us down right now!

May 3, 2021

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