The BRDG Column

In order for Google Ads Conversions to work properly, it's best practice to include the Linker tag on your website.

The following instructions will enable conversion actions for Google Ads while also providing Google Ads with Revenue tracking.

The following instructions will enable Google Analytics 4 for your website and will start collecting transaction data from Bookeo.

The following will walk you through setting up a "GA4" variable in Google Tag Manager.

The following will walk you through setting up a Bookeo "Value" variable in Google Tag Manager.

How to accurately setup the Bookeo "Purchase" and "Begin Checkout" triggers in Google Tag Manager.

The following will show you the best practice configuration for the "Conversion Tracking and Analytics" settings in Bookeo.

The following will show you the best practice configuration for the "Web Site Integration" settings in Bookeo so you do not break tracking.

We'll guide you through the process of locating your GA4 measurement ID, ensuring that you can setup Google Tag Manager or other integrations.

The complete guide for an escape room owner looking to connect Bookeo with Google Analytics 4 and Google Ads with revenue tracking.

Here are some best practices for writing persuasive and compelling copy in e-commerce email marketing that will generate incredible results.

In this comprehensive guide, we'll take you through the steps to master cart abandonment by setting up and tracking it in Google Analytics. 

The best questions from escape room owners at TransWorld 2023 and our favorite escape room partner booths!

The best days of the week, timing, and other factors to consider when choosing the best time to send an e-commerce email.

We're here to say that building a Welcome Email Series automations not only is worth it - but it's a money maker.

An update on how our escape room ads performed in December and our thoughts on how Google Analytics 4 will affect the Escape Room Industry.

Let's dive into abandon cart and browse abandonment automations for e-commerce stores. Real world benchmarks and tips in this video!

Here we explain how we successfully utilized an abandoned cart email flow to recover lost revenue for our e-commerce clients.

In this video, we go over common questions we have have gotten about the booking site settings in Resova involving layouts and iFrames.

58% open rate & 13k in revenue! Details and metrics on our Black Friday e-commerce email sale campaign for a 7,800 person email list.

Let's go over the top 4 cart abandonment KPIs that we track when implementing our high revenue strategy for e-commerce websites.

Let's review some of the most popular booking software solutions for escape rooms in 2023 - Resova, Bookeo, Xola, and Fareharbor.

Join Jake Dieball and Connor Bearse as they discuss the intricacies of Google Ads targeting in a real escape room Google Ads account.

Find the perfect escape room business name by utilizing our AI based escape room business name generator!

The top 5 escape room competitors in each major US city by their size and Google reviews!

Determine the tipping point on campaign budget diminishing returns for your Google Ads account by utilizing the auction report.

Connor Bearse talks about two escape room ads that are generating consistent ROAS for escape rooms right now.

We are so excited to announce our partnership with the Approachable Outdoors.

In this video, learn how to attribute escape room revenue to what marketing efforts earned it in Google Analytics 4.

SEO strategies and steps for how you can get more traffic to your escape room website and make more money!

These marketing tips will help escape rooms boost their bottom line with some new ideas for escape room marketing campaigns.

The target markets every escape room owner needs to know and what strategies are used to turn them into paying customers.

Let's take a look at four Google Analytics 4 features that will make the time and effort spent upgrading worth it for your escape room.

If you haven't heard yet, Apple wants to start showing ads on your iPhone, a dominant decision strategically excluded from yesterday's Apple event.

How we utilized SEO, Merchant Center, and email marketing to bring this e-commerce company from red to green year over year.

A report found that Instagram Reels are the best option for maximizing reach and engagement in the app.

In this tutorial, we'll walk you through the steps of installing Google Tag Manager on WordPress no matter what theme!

Google announces new search updates, putting emphasis on “content for people, by people”

Three critical digital marketing strategy insights that can really pay off for small to medium sized businesses.

Morning readers! We started off this week strong with the riveting news that Tony the Tiger (yes, the cereal mascot) is now a Twitch VTuber in collaboration with Twitch's Brand Partnership Studio. Gr-r-reat?

If you’re in the Phoenix or Scottsdale area and are in need of an imagery refresh, check out our studio recomendations!

Happy Thursday! Or for everyone in Japan - Happy Mountain Day! Let's get right into this week's updates!

Contrary to popular belief, image-only emails are in! Information, pros, cons, strategies, and examples used by huge brands!

Our marketing plan for escape room businesses looking to attract new customers and increase sales every month.

I know … we’ve been AFK for a while - but - we’re ecstatic to say we’re back and stronger than ever!

Leads are the lifeblood of the Chiropractic business - let's put a lot of them in your inbox so you can make more money.

If you are being haunted by online listings tied to your name - what can you do? We have a plan just for you!

Need new content ideas to keep your content strategy fresh? Look no further than these helpful tips to come up with new ideas!

Find out the best times to post for social media, podcasts, and newsletters with the help of these studies!

Google Ads and social ROAS for the Escape Room brick and mortar business. The pandemic is not slowing us down right now!