Mistakes in your digital marketing stack means money is being left on the table. We have been working in the escape room space for over three years now, and have come across plenty of mistakes being made in the digital marketing efforts of our clients.
Here are the most common digital marketing mistakes that escape room owners make in no particular order.
Neglecting Local SEO
Neglecting search engine optimization can be costly for escape room businesses as they often rely on local SEO. Ensure your Google My Business account is set up correctly and make sure you are going for keywords similar to “best escape room in [your city]”.
Another thing escape room owners neglect is gathering customer reviews, which heavily influence purchase decisions when customers are looking for entertainment options in your area. Having a strong review presence on Google will also increase the rankings of your organic Google Business listing.
Ignoring Data and Analytics
Data and analytics is a valuable tool for gathering insights on the effectiveness of your strategies and identifying where improvements can be made. One of the biggest things escape room marketers fail to implement is proper tracking for this information. Using tools like Google Analytics to track metrics like website traffic, user engagement, and conversion rates is a great start.
Once you have a proper analytics set up, it becomes easier to make informed decisions on what areas of your digital strategy need the most attention.
Underestimating the Power of User-Generated Content
User-generated content can be a game-changer for your escape room marketing. Receiving things like reviews, photos, and videos shared from your customers on social media outlets and review platforms is a great way to build trust with potential customers. Encourage more of these by using promotions and offers that appeal to your customer base.
Not investing in Google Ads
If you are not spending on Google Ads and your competitors are, their search result is going to appear above yours 99% of the time. If you have multiple competitors in your area running Google Ads campaigns, it is likely that your organic search result won’t even be in the frame of view when someone searches for a term like “escape rooms near me.”
Google Ads typically account for anywhere between 10-25% of our client's total revenue, so if you are not currently spending on Google Ads, you are leaving a lot of money on the table. Google has some pretty solid AI features that can build a campaign for you with minimal input, but it is best to leave this effort in the hands of a professional.
At Birch River Design Group, we are experts in escape room advertising and even offer a 5x return on ad spend guarantee for new customers when they sign up. Feel free to reach out to learn more about our industry-leading escape room marketing strategy!
To learn more about where your escape room revenue is coming from check out the link below: https://birchriverdg.com/brdg-column/escape-room-revenue-percentage-by-channel