Should You Only Run Escape Room Ads on Slow Days?

One of the most common questions we hear from escape room owners is: "Should I only run ads on my slow days?"

The short answer? No.

Here’s why.

Why Running Ads Only on Slow Days is a Mistake

Paid ads, whether on Google, Facebook, or other platforms, work best when they run consistently. If you only turn them on when bookings are low, you're missing out on potential customers who might have booked earlier if they had seen your ad sooner.

Platforms like Google and Facebook use sophisticated learning algorithms to optimize your ad performance over time. But when you start and stop ads too often, the system never gathers enough data to optimize properly. The result?

• Higher cost per click (CPC) – Your ads become more expensive.
• Reduced reach – Your ads don’t get shown to as many potential customers.
• Poor ad performance – Fewer bookings and wasted ad spend.

A Smarter Escape Room Ad Strategy

Instead of turning ads on and off, the best approach is to run them consistently and adjust your budget based on demand.

• Increase your budget during peak booking times (e.g., weekends and holidays) to capture more customers when demand is high.
• Scale back slightly when you don’t need as many leads, but don’t shut ads off entirely.

By keeping your escape room top of mind, you're ensuring that when customers are ready to book, they think of you first. People often need multiple touchpoints before making a decision—so staying visible is key.

Ads Aren’t Just for Filling Empty Spots

A well-structured ad campaign isn’t just about filling last-minute openings; it’s about keeping your escape room in front of the right people at the right time.

With a steady ad strategy, you’re not scrambling to find customers at the last minute, and you’re not losing potential bookings just because someone didn’t see your ad in time.

Need Help With Your Escape Room Marketing?

If you’re an escape room owner looking for expert guidance on running effective ads, we’d love to help. Click here to setup a call with us!

For more in-depth marketing tips and answers to common escape room advertising questions, check out our YouTube channel.