Get More Customers than Your Competing Escape Rooms

Posted on July 31, 2023 by Ethan ReichelEthan Reichel

The Escape Room market is growing rapidly and as an Escape Room Owner, you need to have strategies in place to be on the top of your local Escape Room market and bring more revenue in. 

In this article we will be going over a few strategies that have helped our escape room clients elevate themselves to the top of their local markets. 

Understanding the Local Escape Room Market 

Before looking internally at your own Escape Room operation, take a look at what competitive advantages you can gain by looking at strengths and weaknesses of escape rooms near you:

  • Are they offering new and exclusive escape rooms or basic couple year old games? 
  • Do they have some sort of local advantage or disadvantage to their location like being near a university?
  • Are they just a large corporation with a ton of money towards advertising or are they smaller businesses with a specialty? 

Asking these kinds of questions gives you the opportunity to see what these companies near you are doing good, but more importantly, what they are not.

One of our clients recently had a huge competitor move into town near them but they chose to combat the corporate competitor by marketing themselves as “independently owned”, “unique games”, and “award-winning”. 

Find out what your competitors are lacking and turn that into a selling point for your business and set yourselves apart from the competition. 

If you are running Google ads, another important factor in beating out escape room competition is making sure you are competitively placed in the ads auction. When people search things on google like ‘escape room near me’, being at the top of the list instead of your competitors means more bookings for you and your business and in turn, more money in your pocket. This is an easy way for you to beat out many competitors

If you're unsure about how you're doing with your local impression share or would like to see how we could help you rank higher in the auction, feel free to shoot us an email and we can take a look as we do this weekly for our escape room clients.

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