Google Ads vs. Facebook Ads: Which One Brings More Escape Room Bookings?

When it comes to marketing your escape room, you’ve likely asked the big question: Google Ads or Facebook Ads—Which is better for bringing in more bookings? The answer depends on your goals, but the best approach is often a mix of both. Let’s break it down.

Google Ads: Capturing High-Intent Customers

Google Ads work best when people are actively searching for an escape room experience. If someone types “escape room near me” into Google, they are ready to book.

By running Google Search Ads, you can capture this high-intent traffic and direct it straight to your bookings page. Showing up at the top of search results ensures that you reach customers who are already interested in your service, making it one of the most effective ways to drive immediate bookings.

Key Benefits of Google Ads for Escape Rooms

• Captures high-intent traffic – Targets users actively searching for escape rooms.
• Immediate ROI – More likely to convert searchers into paying customers quickly.
• Highly measurable – You can track ad performance and adjust in real time.

Facebook Ads: Creating Demand & Brand Awareness

Unlike Google Ads, Facebook and Instagram Ads target users who may not be actively searching for an escape room but are potentially interested based on their behaviors and demographics.

With Facebook’s detailed targeting options, you can reach people who have shown interest in activities like:

• “Things to do near me”
• Team-building activities
• Adventure seekers

Since these users aren’t necessarily looking for an escape room at that moment, using engaging videos and eye-catching images is crucial. Facebook Ads help build brand awareness and long-term demand, making them an excellent tool for generating future bookings.

Key Benefits of Facebook Ads for Escape Rooms

• Creates demand where it doesn’t exist – Introduces new customers to your escape room.
• Targets based on interests – Ideal for brand awareness and retargeting.
• Best for video & image ads – Engages users visually to increase bookings.

Which One Should You Use?

• For Immediate Bookings → Google Ads is your best bet.
• For Long-Term Awareness & Growth → Facebook Ads build brand recognition.
• For the Best Results → Use both strategically!

Our recommendation? Start with Google Ads to capture demand, and once you see success, expand to Facebook Ads to drive brand awareness and retarget potential customers. This two-step strategy ensures a sustainable and scalable marketing approach.

Need Help Setting Up High-Converting Ads?

At Birch River Design Group, we specialize in helping escape rooms drive more bookings through strategic Google and Facebook Ads campaigns. If you want expert help with your ads, click the link below to schedule a free call.

🔗 Schedule a call with us today!

📈 Let’s get more customers through your doors! 🚪