As an escape room owner, you know that one of the keys to success is attracting new customers. And in today's digital world, that means ensuring your escape room is well-optimized for search engines.
After all, if potential customers can't find your escape room when they do a search, they're likely to book with one of your competitors.
That's where SEO comes in. By following some best practices for SEO (search engine optimization), you can make sure your escape room appears at the top of the search results whenever someone searches for "escape room near me." And that can mean more bookings, and more revenue, for your business.
So what are some of the best ways to optimize your escape room for SEO? Read on to find out.
1. Do Keyword Research
One of the most important things you can do to optimize your escape room website for SEO is to carefully select the keywords you want to target. These are the words and phrases that potential customers are using when they do a search. For example, if someone is looking for an escape room in Atlanta, they might type "Atlanta escape room" into a search engine.
To find out which keywords are most popular, you can use a tool like Google Ads Keyword Planner or Moz Keyword Explorer.
It's important when looking for keywords to keep in mind their search volume. It will be easier to rank for lower search volume keywords but will obviously have less traffic.
In our tool, Agency Analytics, we can look at predicted search volume for an escape room we are targeting, which lets us decide on the right keywords to work towards.
Once you have a list of potential keywords, take a look at how difficult it would be to rank for each one by doing a quick google search.
If there are already a lot of other websites competing for that keyword and the search volume is low... it might not be worth going after that keyword! Or it might be so high value that it is essential you invest into ranking for it.
2. Setup & Optimize Google Business
When it comes to SEO no other account is more important to set up than Google Business.
Google Business is the business profile that pops up on Google Maps and Google Searches that shows reviews, hours, and more about a business. The thing to understand is that it ranks separately from your website and has its own set of keywords that will make it show up.
For escape rooms, you need to complete the setup and make sure that you are using your keywords descriptively.
When done so correctly, your escape room will show up when potential customers are typing in really high-intent searches.
Here are the keyword results for an escape room we work with:
Not only is Google Business important for SEO - it will actually outrank your own website!
When working on your escape room's SEO, do not forget to give the proper attention to Google Business.
3. Create Compelling Content
Once you've selected the keywords you want to target, it's time to start creating content that includes those keywords. That could mean writing blog posts about topics like "The Top 10 Best Escape Rooms in Atlanta" or "How to Choose the Right Escape Room for Your Group."
Whatever topic you choose, make sure it's something that will be interesting and useful for your target audience.
If you're not an experienced writer yourself, don't worry – there are plenty of freelance writers who would be happy to help you create content for your website.
Just be sure to give them direction on which keywords (step one) to target so they can help you get the results you're looking for.
4. Optimize Your Webpages for SEO
In addition to creating keyword-rich content, there are also a few other things you can do to make sure your website is as optimized as possible:
Optimize Page Titles
Use descriptive page titles that include your target keywords.
Images Have Alt Tags
Include images and videos on your website – and make sure to use keyword-rich alternative title tags in the HTML. This lets search engines "read" images.
Optimize Site Structure
Be sure that your site structure makes sense for humans and for robots. Each layer down in your site structure has meaning. Don't put a blog on the highest level alongside your room pages.
When your site structure is done well, your website will also expand on Google search results. More real estate on the search page means more clicks and bookings.
Here is an example of site links on an escape room:
Use Internal Links
Linking from one page on your website to another helps improve your website's crawling and indexing.
Page Speed Matters
Google recently rolled out an update to their search engine algorithm that prioritizes page experience in a competitive search. Make sure you do not lose out on competitive searches because your website is not loading well.
5. Promote Your Content
Finally, once you have strong content on your website, make sure people actually see it by promoting it through your email list, social media channels, and other online platforms.
Search engines can take a little time to get your content ranking, so in the meantime, you can utilize the content you made for your other marketing channels!
The more people who see it, the more likely it is that some of them will click through to your website – and maybe even book an escape room!
6. Track Your Escape Room SEO With Google Search Console
Google offers a first-party website called Google Search Console that allows you to see the real data on which keywords are leading directly to your website.
Best of all, when you set up this account not only do you get to track your results, but it also instantly improves your SEO by signaling to Google that you are the owner of this website and are looking to improve your escape room's SEO.
Over time you can review the data and make better decisions about your SEO strategy, as well as find new keywords that you might not have thought of!
If you want to take your escape room business to the next level, consider optimizing it for SEO.
By following the tips in this article, you can start to rank higher on search engine results pages and bring more traffic to your website.
So what are you waiting for? Start optimizing your escape room today!
If you feel like you could be doing more for your escape room marketing, we would love to connect with you!
Growing escape rooms is not only our passion - but our expertise!