Organic Social & SEO vs Paid Search Ads for Escape Rooms

Posted on August 7, 2023 by Ethan ReichelEthan Reichel

Both organic and paid ads are influential in creating a successful escape room business in their own way.

In this blog, we will go over both types of advertising and what their unique uses are to help you connect with your customers and more importantly, fill up more bookings!

If you need help assessing your ads strategy, feel free to send us a message. We would love to take a look at your escape room operation!

Organic Social & SEO - Building Long-Term Presence

We have seen organic advertising perform well with our clients which involves optimizing your website for search engines, creating well-performing content, and using tools like social media to engage with your target audience.

Organic content allows you to showcase your brand's personality and establish trust and authenticity for your customers. You can achieve this by making the content of your photos and/or videos include people physically in your rooms having a good time and solving your puzzles.

You don’t have to give away any of the secret sauce, but this helps your audience imagine themselves in your escape room which makes them more likely to book. By focusing on SEO (search engine optimization) techniques, you can improve your website's rank on the search engine results page, making it easier for potential customers to find and choose you over your competitors. 

Paid Ads - Instant Visibility and Targeted Reach

Paid advertising is a little more direct, offering instant visibility and precise targeting to potential customers in your area.

This means paid traffic allows your company to effectively connect with people actively looking for an escape room experience. If you have ever heard of the reference of ‘shooting a fish in a barrel’, this method of marketing is the closest you can get to that. 

In our experience, running Google and Facebook ads are great tools to see some serious ROAS (Return on Ad Spend) for your escape room business. 

If you think your business could benefit from seeing how we could achieve numbers similar to those shown above from last month, reach out and shoot us a message!

The synergy between Organic and Paid search strategies can build a great structure for a thriving escape room business.

We have been working with escape rooms for a few years now and would love to extend our knowledge to you. 

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