We are so excited to announce our partnership with Approachable Outdoors! This year, they are on a mission to raise money for the charity “A Precious Child," an initiative that seeks to provide services to disadvantaged kids and families, connecting them with needed resources, services, opportunities, and educational support.
You can support them by purchasing any AO merchandise this fall by shopping at their charity store!
Birch River Designed Email
Our main objective while creating the Approachable Outdoor’s Fall Charity email was two-fold; bring attention to A Precious Child’s noble cause and drive people to purchase the collection.
We did this by highlighting the aesthetically pleasing elements of the collection with a branded email header along with a heartfelt message from AO’s founder. This not only displayed the collection’s appealing look and feel but presented a personable message that communicated the impact the profits of the collection would make.
These visual and textual elements, together with the product features and a thank you section for sponsors, were crafted to make a powerful impression to subscribers who were ready to purchase AO’s merch and more importantly, help A Precious Child make an impact in children’s lives.