The Birch River Column
An exhaustive look into digital marketing from our team of specialists. From Pay-per-click strategies to what type of copy works best for email, we cover it all.
How Your Business Can Benefit From Different Types of Content Marketing
As one of the oldest forms of marketing, content marketing has been credited with being the primary tactic for business growth over the past century. In fact, The Furrow (1895) by John Deere is cited as the oldest example of content marketing to date, and 125...
How Your Business Can Benefit From Different Types of Content Marketing
As one of the oldest forms of marketing, content marketing has been credited with being the primary tactic for business growth over the past century. In fact, The Furrow (1895) by John Deere is cited as the oldest example of content marketing to date, and 125...
Best Practices In Building A Bustling Online Community
In general, everyone wants to be part of a community because of the sense of security and belongingness it brings. The possibility to achieve extraordinary things is likewise a lot easier in a group where all members share the same goals and interests. The power of...
Inexpensive Marketing Ideas For Small Businesses
It is a well-known fact that most start-ups and small businesses are operating on a limited budget. Thus, it's necessary to be extra cautious with each and every investment you make. Unfortunately, this same reason is why many small firms will sometimes delay or...
Lead Generation For B2C: All You Need to Know
What is lead generation? According to the Oxford dictionary, lead generation is “the action or process of identifying and cultivating potential customers for a business’s products or services.” It is mostly accomplished by convincing prospects into giving you their...
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How to Utilize Seasonal Marketing for Your Business
‘Tis the season to be digital marketing savvy! With each change of the seasons comes new opportunities for your company to partake in seasonal marketing. Believe it or not, this type of marketing comes with an ample amount of flexibility. It isn’t just limited to...
Top Search Engine Optimization (SEO) Trends to Look Out for This 2020
To say the online search landscape is rapidly evolving is an understatement, especially when speaking about SEO trends for 2020. Let’s drive the point home with a few interesting statistics: Google still accounts for 75% of the global search traffic The first five...
Summer Treats in Phoenix-Scottsdale: Check Out These Local Restaurants
Summer is in full swing, and we couldn’t be more thrilled! With only 39 days left until the official start of fall (September 22nd in the Northern Hemisphere), it's important to make the most of your summer vacation. No travel plans? No problem! Although we’re...
Basic Seasonal Marketing Strategies to Consider for Your Small Business
Proper timing makes all the difference. This saying that is applicable in almost all aspects of life is especially true in marketing. Businesses specializing in Halloween costumes do not expect their best sales during summer months. Likewise, it would be absurd to...
Lead Generation: Understanding the Basics
It’s no secret that starting a business is a challenge, and growing one is a puzzle in itself. One of the most common ways businesses go about increasing their growth and conversions is through lead generation. If you’re unclear about this aspect of digital...
Effective Email Subject Lines for Your Campaigns
Did you check your emails today? Chances are, you did not bother to open all the new messages you received. The most likely scenario is that you skimmed through your inbox and only chose the ones that you think are worth reading. Your judgment can be right or...
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