The Birch River Column
An exhaustive look into digital marketing from our team of specialists. From Pay-per-click strategies to what type of copy works best for email, we cover it all.
3 Money-Making Reasons Why You Should Care About Landing Pages
Dear Business Owner, A Website is Not Enough Comment down below if this sounds familiar… After hours of planning, designing, writing, coding, and testing, your website is done! Your home page is beautiful, your pages have fantastic images, and your copy is full of...
Get Your Marketing Lead Scoring Questions Answered
Lead scoring is a way to figure out who’s really interested in what you offer. By identifying customers based on certain criteria, you give yourself a step up when approaching them for the first time.
3 Ways to Make Your Emails Stand Out from a Cluttered Inbox
Imagine Jerry; he is a typical 9-to-5 office worker, and he so happens to be your target audience. Now imagine this: When Jerry is barely logging in to work: 16 emails. During his lunch: 22 more emails. As he signs off from work: an additional 34 emails. In the...
Why You Need a Content Calendar
The social media landscape is infinitely bustling with content. With users and advertisers posting all kinds of content day in and day out, news feeds, and email inboxes around the globe are never empty. When a lot of people think of content marketing they think...
How to Use Images in Email to Boost Your Business
Email marketing is one of the most profitable digital marketing mediums, which makes building effective emails vital for success. One way to view them is to envision your emails as your own personal billboard. With witty copy and eye-catching design, your email...
4 Easy Ways to Prepare for Google’s Page Experience Update
Always changing - these two words sum up search engine optimization (SEO). In a constant effort to improve its services, Google, the largest search engine, updates its search algorithm numerous times a year. While most of the changes are minor, Google also releases...
The Best Times to Post According to Studies
A photographic journalist would want to be near the action of a historic political moment. Someone looking for love wants to be out in the world making connections. A vendor selling umbrellas would want to be in the middle of a sudden downpour in a busy downtown....
Escape Rooms Google Ads ROI
With the US cautiously on the path of returning to normal and small businesses still struggling, only those that do not require close interactions or are capable of operating outdoors are starting to see a glimmer of hope. Escape Rooms don’t fall into either of...
Sending Better Emails Can Boost Your Business: The Do’s and Don’ts of Email Marketing
You worked hard to garner email addresses but now you are frozen in place before hitting "send" on a mass email campaign. These can be a terrifying few seconds. What if you missed a typo? What if your subject line could have been clearer if you'd put in more time?...
Effective Tactics to Increase Sales
As they say, there is no such thing as too much profit. This is why business goals are always centered on getting more customers and retaining existing ones. Nevertheless, aiming for more sales usually involve tons of hard work. For a small business with a limited...
Top 5 Ways to Come up With New Content Ideas
Every smart marketer knows the important role that great content plays in the success of any sales and content strategy. In both online and offline avenues, content marketing is a proven way to establish a brand and keep it thriving. On the other hand, content...
Why in-App Ads Are a Must for Your Business
Ads are bombarding the internet, making people experience feel intrusive, annoying, and repetitive. Its prevalence can even prompt many to automatically ignore, hide, or skip them. Therefore, to attain desired results for your promotional strategies, it is vital to...
4 Online Marketing ‘Shortcuts’ That Will Sabotage Your Business
Online marketing is bursting with opportunities for brands and businesses. Thus, it is understandable if you wish to explore all the ways to accelerate your growth through online channels. You may even scramble to achieve your goals in the shortest time possible....
4 Things You Can Do Now While Waiting on SEO Results
Search engine optimization (SEO) and ultra-fast results simply don’t go together. Experts even estimate that it takes around four (4) to twelve (12) months before you see the results of your on-page SEO strategies. Aside from being a very slow process, SEO cannot...
5 Free Tools That Will Help You Build an Affordable Logo
Looking at big brands, important agencies, and established firms, you are likely to notice one common thing – all of them have a distinctive logo. This graphic symbol that represents an organization can help a business stick to the minds of the consumers. As...
7 Tips To Improve Your Product Images To Get More Sales
Shopping online has quickly evolved to be the norm for society, and it is likely to stay this way for years to come. Statistics confirm this with a recent report saying that out of 7.8 billion people worldwide, 26.28% (about 2.05 billion) are now choosing to buy...
Web Design Trends To Expect in 2021
Businesses that decide to go digital display willingness to embrace new technologies and explore the many opportunities waiting there. Since going online means you intend to follow the latest innovations, you do not want your website to look bland, boring, and...
The Best Email Marketing Providers for Small Businesses
Whether for a business-to-business (B2B) or business-to-consumer (B2C) market, your online campaigns will likely benefit from building an email list and sending regular e-newsletters. Having an email marketing strategy in place has been repeatedly proven to...
If You’re Not Using SEM, Here’s What You’re Missing Out On
Today, getting your business in front of more eyes has never been easier. Last year, approximately 2.05 billion people made online purchases. This surge is expected to rise in years to come. If there were ever a time to solidify your business’ online presence, it...
Simple Tips That Can Make Your Podcast Ads Succeed
As an easy way to access valuable information and entertainment on the go, it is no wonder that podcasts are a fast-growing trend. This is confirmed by an Edison Research 2020 report saying that 75% of Americans age 12 and above (about 212 million) are now regular...
How to Stop Losing Followers & Gain Them Instead
Huge number of followers, likes, and engagement – these are things that any social media marketer would kill to get. These numbers have the ability to increase the success of any social media campaign. Getting many followers also gives your brand a considerable...
Social Media Statistics and Studies You Need to Know
Any outstanding marketing tactic is based on valid data and extensive research. This is why many top businesses and brands such as Amazon, Volkswagen, and Samsung choose to spend a lot on research and development. For small businesses, it is wise to follow the...
Top Digital Marketing Trends for 2021
If 2020 has taught us anything, it is that we can hardly predict what will happen in the coming year, but we are still going to try. The past 12 months have seen their own rise and fall of digital marketing trends, read more about those here, some we will see...
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