The Birch River Column
An exhaustive look into digital marketing from our team of specialists. From Pay-per-click strategies to what type of copy works best for email, we cover it all.
4 Easy Ways to Prepare for Google’s Page Experience Update
Always changing - these two words sum up search engine optimization (SEO). In a constant effort to improve its services, Google, the largest search engine, updates its search algorithm numerous times a year. While most of the changes are minor, Google also releases...
4 Easy Ways to Prepare for Google’s Page Experience Update
Always changing - these two words sum up search engine optimization (SEO). In a constant effort to improve its services, Google, the largest search engine, updates its search algorithm numerous times a year. While most of the changes are minor, Google also releases...
The Best Times to Post According to Studies
The most brilliant marketers know more than lay out the best strategies for business growth. Above all, they understand the importance of being at the right time at the right place. A vendor selling umbrellas would surely want to be in the middle of a sudden...
Escape Rooms Google Ads ROI
The following image is a screenshot from a Google Ads account for an Escape Room business from March 31st, 2021 to April 30th, 2021 that we manage. A conversion is only recorded when someone puts in their credit card and pays 100% of the escape room cost in...
How to Leverage the Power of Short Form Video in Your Marketing
Why is video marketing so effective? One vital reason is its ability to capture interest and attention. According to an infographic, the results you can get from online videos are 600% better than both print and direct mail. It is no wonder why 87% of marketers...
13 Email Marketing Best Practices for Sending Better Emails
Nearly 89% of marketers rely on email to generate leads. From driving revenue to nurturing relationships between consumers and businesses, email marketing is a cost-effective tactic that should be in every savvy marketer’s digital arsenal. As with all things, if...
Effective Tactics to Increase Sales
As they say, there is no such thing as too much profit. This is why business goals are always centered on getting more customers and retaining existing ones. Nevertheless, aiming for more sales usually involve tons of hard work. For a small business with a limited...
Top 5 Ways to Come up With New Content Ideas
Every smart marketer knows the important role that great content plays in the success of any sales and content strategy. In both online and offline avenues, content marketing is a proven way to establish a brand and keep it thriving. On the other hand, content...
Why in-App Ads Are a Must for Your Business
Ads are bombarding the internet, making people experience feel intrusive, annoying, and repetitive. Its prevalence can even prompt many to automatically ignore, hide, or skip them. Therefore, to attain desired results for your promotional strategies, it is vital to...
4 Online Marketing ‘Shortcuts’ That Will Sabotage Your Business
Online marketing is bursting with opportunities for brands and businesses. Thus, it is understandable if you wish to explore all the ways to accelerate your growth through online channels. You may even scramble to achieve your goals in the shortest time possible....
4 Things You Can Do Now While Waiting on SEO Results
Search engine optimization (SEO) and ultra-fast results simply don’t go together. Experts even estimate that it takes around four (4) to twelve (12) months before you see the results of your on-page SEO strategies. Aside from being a very slow process, SEO cannot...
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