The Birch River Column
An exhaustive look into digital marketing from our team of specialists. From Pay-per-click strategies to what type of copy works best for email, we cover it all.
Effective Tactics to Increase Sales
As they say, there is no such thing as too much profit. This is why business goals are always centered on getting more customers and retaining existing ones. Nevertheless, aiming for more sales usually involve tons of hard work. For a small business with a limited...
Effective Tactics to Increase Sales
As they say, there is no such thing as too much profit. This is why business goals are always centered on getting more customers and retaining existing ones. Nevertheless, aiming for more sales usually involve tons of hard work. For a small business with a limited...
Top 5 Ways to Come up With New Content Ideas
Every smart marketer knows the important role that great content plays in the success of any sales and content strategy. In both online and offline avenues, content marketing is a proven way to establish a brand and keep it thriving. On the other hand, content...
Why in-App Ads Are a Must for Your Business
Ads are bombarding the internet, making people experience feel intrusive, annoying, and repetitive. Its prevalence can even prompt many to automatically ignore, hide, or skip them. Therefore, to attain desired results for your promotional strategies, it is vital to...
4 Online Marketing ‘Shortcuts’ That Will Sabotage Your Business
Online marketing is bursting with opportunities for brands and businesses. Thus, it is understandable if you wish to explore all the ways to accelerate your growth through online channels. You may even scramble to achieve your goals in the shortest time possible....
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4 Things You Can Do Now While Waiting on SEO Results
Search engine optimization (SEO) and ultra-fast results simply don’t go together. Experts even estimate that it takes around four (4) to twelve (12) months before you see the results of your on-page SEO strategies. Aside from being a very slow process, SEO cannot...
5 Free Tools That Will Help You Build an Affordable Logo
Looking at big brands, important agencies, and established firms, you are likely to notice one common thing – all of them have a distinctive logo. This graphic symbol that represents an organization can help a business stick to the minds of the consumers. As...
7 Tips To Improve Your Product Images To Get More Sales
Shopping online has quickly evolved to be the norm for society, and it is likely to stay this way for years to come. Statistics confirm this with a recent report saying that out of 7.8 billion people worldwide, 26.28% (about 2.05 billion) are now choosing to buy...
Web Design Trends To Expect in 2021
Businesses that decide to go digital display willingness to embrace new technologies and explore the many opportunities waiting there. Since going online means you intend to follow the latest innovations, you do not want your website to look bland, boring, and...
The Best Email Marketing Providers for Small Businesses
Whether for a business-to-business (B2B) or business-to-consumer (B2C) market, your online campaigns will likely benefit from building an email list and sending regular e-newsletters. Having an email marketing strategy in place has been repeatedly proven to...
If You’re Not Using SEM, Here’s What You’re Missing Out On
Today, getting your business in front of more eyes has never been easier. Last year, approximately 2.05 billion people made online purchases. This surge is expected to rise in years to come. If there were ever a time to solidify your business’ online presence, it...
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