The Birch River Column
An exhaustive look into digital marketing from our team of specialists. From Pay-per-click strategies to what type of copy works best for email, we cover it all.
Four Ways Webinars Can Boost Your Sales & Marketing Strategy
Competent marketers manage to consistently excel in their field by scouring for the latest ideas that can enhance and complement existing tactics. Nowadays, a webinar is one of the strategies that is rapidly growing in popularity. The term simply refers to a...
Four Ways Webinars Can Boost Your Sales & Marketing Strategy
Competent marketers manage to consistently excel in their field by scouring for the latest ideas that can enhance and complement existing tactics. Nowadays, a webinar is one of the strategies that is rapidly growing in popularity. The term simply refers to a...
How to Plan and Structure a Flourishing Social Media Campaign
Social media content creation is more than posting in random spurts of creativity throughout the day. If you want to truly engage with your audience and garner the traffic other big brands experience, you have to outline a bullet-proof blueprint for social media...
4 Ways to Maximize Your Digital Marketing Budget
Going online is a great option for firms that are looking for cost-efficient ways to promote their products and services. Although digital means of advertising is relatively cheaper than traditional methods, it can still occupy a large chunk out of a company’s...
The Perfect Father’s Day Gift: Visit These Local Scottsdale-Phoenix Shops
Looking for the perfect way to celebrate your loved one on their special day? We can help! Father’s Day is quickly approaching, so we thought we’d help out by sharing a list comprised of gift ideas, dining options, and activities that are sure to make this Father’s...
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Four Ways a Digital Marketing Agency Can Help Your Business
Great firms make constant smart business decisions. The ability to invest funds where it will yield the most returns allows a business to keep on thriving and allows them to set themselves apart from the competition. Nowadays, one of the best decisions that a...
Social Media: Do’s & Don’ts
As technology continues to advance, the ways that we connect to one another are ever-increasing. With the click of a button, you can reach the masses with a quality campaign and drive immense engagement with your audience. But with the same button, you can give...
Negative Reviews on Your eCommerce Site? Ways to Turn It to Your Advantage
“Your most unhappy customers are your greatest source of learning.” - Bill Gates Happy customers lauding the products and services of a business are the best source of advertisement. Their testimonies will greatly complement your branding strategies and are likely...
3 Ways To Improve Your Email Marketing Campaigns
Email marketing has been around for years, so it is easy to doubt its relevance in a field that constantly emphasizes the need to follow trends. Moreover, newer options to advertise through digital means, such as social media or video marketing, seems to be an...
How Graphic Design Can Boost Brand Recognition (With Examples)
Show don’t tell. This quintessential golden role has permeated the content creation industry as a whole, and most poignantly, it has burrowed its way into the heart of digital marketing. The effective visual representation of ideas, products, and brands has proven...
5 Ways to Efficiently Use Instagram for Your B2B Marketing Efforts
Business to business (B2B) marketing may sound complicated and difficult. Nevertheless, the advancements in technology made the process of forging deals with another business much easier today. As compared to years ago, marketers now have the option to explore the...
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