The Birch River Column
An exhaustive look into digital marketing from our team of specialists. From Pay-per-click strategies to what type of copy works best for email, we cover it all.
5 Ways to Come Up with Content Ideas for September 2021
Everyone runs out of content ideas once in a while. You’re going along, producing, and feeling creative, and then, suddenly, you run out of ideas. You’re stuck. You desperately search for inspiration. As a business owner, content creation is usually costly and...
3 Money-Making Reasons Why You Should Care About Landing Pages
Dear Business Owner, A Website is Not Enough Comment down below if this sounds familiar… After hours of planning, designing, writing, coding, and testing, your website is done! Your home page is beautiful, your pages have fantastic images, and your copy is full of...
What Separates an “Ok” Email List From a Good One
Lead scoring is a way to figure out who’s really interested in what you offer. By identifying customers based on certain criteria, you give yourself a step up when approaching them for the first time.
4 Ways to Get Your Audience to Open Your Marketing Emails
Imagine Jerry. He is a typical 9-to-5 office worker, and he so happens to be your target audience. Now imagine this: When Jerry is barely logging in to work he receives16 emails. During his lunch, he sees another 22 emails pop up. As he signs off from work, an...
Why Your Marketing Team Needs This System to Stay Organized
Content marketing is used to attract and retain customers to your business through digital assets. When a lot of people think of content marketing they think blogs, or maybe social media posts, but it is so much more than that. Content used in content marketing...
Beautiful Emails Are Now Possible (And Easy) – Here’s What Changed
Email marketing is one of the most profitable digital marketing mediums, which makes building effective emails vital for success. One way to view them is to envision your emails as your own personal billboard. With witty copy and eye-catching design, your email...
June 2021 – Google Page Experience Update Is Rolling Out
Always. changing. These two words sum up search engine optimization (SEO). In a constant effort to improve its services, Google, the largest search engine, updates its search algorithm numerous times a year. While most of the changes are minor, Google also releases...
Timing Matters: The Best Times to Market to Your Audience
A photographic journalist would want to be near the action of a historic political moment. Someone looking for love wants to be out in the world making connections. A vendor selling umbrellas would want to be in the middle of a sudden downpour in a busy downtown....
Escape Rooms Google Ads ROI
With the US cautiously on the path of returning to normal and small businesses still struggling, only those that do not require close interactions or are capable of operating outdoors are starting to see a glimmer of hope. Escape Rooms don’t fall into either of...
The Dos and Don’ts of Email Marketing: How Sending Better Emails Can Boost Your Business
You worked hard to garner email addresses but now you are frozen in place before hitting "send" on a mass email campaign. These can be a terrifying few seconds. What if you missed a typo? What if your subject line could have been clearer if you'd put in more time?...
7 Tips To Improve Your Product Images To Get More Sales
Shopping online has quickly evolved to be the norm for society, and it is likely to stay this way for years to come. Statistics confirm this with a recent report saying that out of 7.8 billion people worldwide, 26.28% (about 2.05 billion) are now choosing to buy...
Is Your Business Struggling With Visibility? Here’s how to fix it!
Last year, approximately 2.05 billion people made online purchases. This surge is expected to rise in years to come. As more people buy online, and more competitors show up, how do you make your brand stand out? If you’re looking for a cost-effective way to...
How to Stop Losing Followers & Gain Them Instead
Huge number of followers, likes, and engagement – these are things that any social media marketer would kill to get. These numbers have the ability to increase the success of any social media campaign. Getting many followers also gives your brand a considerable...
Social Media Stats to Shape Your Strategy in 2021
Everyone talks about how social media is incredibly important for businesses to be on, but it's rarely followed up with concrete information. Let's talk about what LinkedIn is used for, the emerging video market, why hashtags are failing us, and whether or not...
Top Digital Marketing Trends for 2021
If 2020 has taught us anything, it is that we can hardly predict what will happen in the coming year, but we are still going to try. As you plan your new year, here are the five biggest marketing trends we predict will be popular in 2021. Short-form Video is Here...
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