The Birch River Column
An exhaustive look into digital marketing from our team of specialists. From Pay-per-click strategies to what type of copy works best for email, we cover it all.
5 Ways to Efficiently Use Instagram for Your B2B Marketing Efforts
Business to business (B2B) marketing may sound complicated and difficult. Nevertheless, the advancements in technology made the process of forging deals with another business much easier today. As compared to years ago, marketers now have the option to explore the...
5 Ways to Efficiently Use Instagram for Your B2B Marketing Efforts
Business to business (B2B) marketing may sound complicated and difficult. Nevertheless, the advancements in technology made the process of forging deals with another business much easier today. As compared to years ago, marketers now have the option to explore the...
Stock Images in Graphic Design: Do’s & Don’ts
A picture is worth a thousand words. They can capture and preserve the beauty of fleeting moments or convey thoughts that we can’t quite articulate. They can connect us by invoking feelings. The right image can take your communication to new levels. But what...
Five Vital Goals to Include In a Foolproof Marketing Strategy
Setting direct and measurable objectives is one of the first things you need to do when creating a solid marketing tactic for a firm. Laying down every goal that a firm wants to achieve set a clear direction towards its completion. It also promotes unity and...
The Perfect Mother’s Day Gifts From Local Scottsdale-Phoenix Shops
With Mother’s Day fast approaching, it is time to choose a thoughtful gift for the mothers, grandmothers, aunts, and other maternal figures in your life. That is why we searched for amazing local shops here in the Scottsdale-Phoenix area to find high-quality...
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Four Tweaks You Can Try to Boost Digital Marketing Campaigns
To say that dedicated digital marketers put in a lot of effort into an online campaign is an understatement. Marketing initiatives such as sending email newsletters, running online ads, and managing a social media page would often require lots of collaboration...
Order Dinner From These Local Phoenix-Scottsdale Restaurants
As we continue to work on flattening the curve, many businesses are serving their customers through digital means. During this time, the importance of community is more critical than ever. Here at Birch River, we’d like to take a moment to highlight a few local...
Online Product Launch Tips to Ensure Success
Any enterprise with a new offering; whether it is a software tool, a digital content, or a retail good can greatly benefit from having a product launch. This initiative to make as many people aware of a new service or product increases the chance to enjoy faster...
The 5 Integral Elements a Pandemic Has Taught Us About Brand Marketing
The COVID-19 era has uncovered a multitude of lessons that have been formerly overlooked regarding brand marketing. These times of uncertainty have forced marketers and brands to reconsider the way they market their product or service. More interestingly,...
Phoenix-Scottsdale Lunch Restaurants Offering Curbside, Takeout, or Delivery
Since Arizona’s order to close bars, restaurants, and other public spaces, local Phoenix-Scottsdale lunch restaurants in the area and its surrounding cities have closed their doors to the public in an attempt to flatten the curve. Unfortunately, this same endeavor...
Consumer Behavior Trends Due to COVID-19 That Can Affect Your Digital Marketing Strategy
The coronavirus pandemic is undoubtedly a unique event that will go down on the pages of history. As something that the world is dealing with for the first time, this crisis is sure to leave a mark that can affect or influence many aspects of society. For one, the...
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