The Birch River Column
An exhaustive look into digital marketing from our team of specialists. From Pay-per-click strategies to what type of copy works best for email, we cover it all.
3 Easy Ways to Make Your Email Campaigns Stand Out in 2021
Will we ever see the day when sending email newsletters no longer matters? Short answer: Nope! Long answer: It seems impossible, especially with stats showing that businesses in the US spent about $350 million on email advertising in 2019 alone. Nevertheless, it...
3 Easy Ways to Make Your Email Campaigns Stand Out in 2021
Will we ever see the day when sending email newsletters no longer matters? Short answer: Nope! Long answer: It seems impossible, especially with stats showing that businesses in the US spent about $350 million on email advertising in 2019 alone. Nevertheless, it...
5 Signs of a Truly Reputable Digital Marketing Agency
Online channels undoubtedly provided a viable way for many enterprises to cope with the unprecedented challenges that the health crisis has brought. Through the use of digital platforms, many businesses successfully managed to continually reach out to their...
3 Quick Pointers to Help You Create a Social Media Content Calendar
The social media landscape is infinitely bustling with content. With users and advertisers posting all kinds of content day in and day out, news feeds around the globe are never empty. For a social media manager who is trying to understand their followers and...
Sending Image-Only Emails in 2021
Email marketing is one of the most profitable digital marketing mediums, which makes building effective emails vital for success. There are a lot of things to know about email marketing, including best practices to follow, but one thing remains unclear: Should you...
4 Easy Ways to Prepare for Google’s Page Experience Update
Always changing - these two words sum up search engine optimization (SEO). In a constant effort to improve its services, Google, the largest search engine, updates its search algorithm numerous times a year. While most of the changes are minor, Google also releases...
The Best Times to Post According to Studies
The most brilliant marketers know more than lay out the best strategies for business growth. Above all, they understand the importance of being at the right time at the right place. A vendor selling umbrellas would surely want to be in the middle of a sudden...
Escape Rooms Google Ads ROI
The following image is a screenshot from a Google Ads account for an Escape Room business from March 31st, 2021 to April 30th, 2021 that we manage. A conversion is only recorded when someone puts in their credit card and pays 100% of the escape room cost in...
How to Leverage the Power of Short Form Video in Your Marketing
Why is video marketing so effective? One vital reason is its ability to capture interest and attention. According to an infographic, the results you can get from online videos are 600% better than both print and direct mail. It is no wonder why 87% of marketers...
13 Email Marketing Best Practices for Sending Better Emails
Nearly 89% of marketers rely on email to generate leads. From driving revenue to nurturing relationships between consumers and businesses, email marketing is a cost-effective tactic that should be in every savvy marketer’s digital arsenal. As with all things, if...
Effective Tactics to Increase Sales
As they say, there is no such thing as too much profit. This is why business goals are always centered on getting more customers and retaining existing ones. Nevertheless, aiming for more sales usually involve tons of hard work. For a small business with a limited...
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