The Birch River Column
An exhaustive look into digital marketing from our team of specialists. From Pay-per-click strategies to what type of copy works best for email, we cover it all.
5 Free Tools That Will Help You Build an Affordable Logo
Looking at big brands, important agencies, and established firms, you are likely to notice one common thing – all of them have a distinctive logo. This graphic symbol that represents an organization can help a business stick to the minds of the consumers. As...
5 Free Tools That Will Help You Build an Affordable Logo
Looking at big brands, important agencies, and established firms, you are likely to notice one common thing – all of them have a distinctive logo. This graphic symbol that represents an organization can help a business stick to the minds of the consumers. As...
7 Tips To Improve Your Product Images To Get More Sales
Shopping online has quickly evolved to be the norm for society, and it is likely to stay this way for years to come. Statistics confirm this with a recent report saying that out of 7.8 billion people worldwide, 26.28% (about 2.05 billion) are now choosing to buy...
Web Design Trends To Expect in 2021
Businesses that decide to go digital display willingness to embrace new technologies and explore the many opportunities waiting there. Since going online means you intend to follow the latest innovations, you do not want your website to look bland, boring, and...
The Best Email Marketing Providers for Small Businesses
Whether for a business-to-business (B2B) or business-to-consumer (B2C) market, your online campaigns will likely benefit from building an email list and sending regular e-newsletters. Having an email marketing strategy in place has been repeatedly proven to...
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If You’re Not Using SEM, Here’s What You’re Missing Out On
Today, getting your business in front of more eyes has never been easier. Last year, approximately 2.05 billion people made online purchases. This surge is expected to rise in years to come. If there were ever a time to solidify your business’ online presence, it...
Simple Tips That Can Make Your Podcast Ads Succeed
As an easy way to access valuable information and entertainment on the go, it is no wonder that podcasts are a fast-growing trend. This is confirmed by an Edison Research 2020 report saying that 75% of Americans age 12 and above (about 212 million) are now regular...
How to Stop Losing Followers & Gain Them Instead
Huge number of followers, likes, and engagement – these are things that any social media marketer would kill to get. These numbers have the ability to increase the success of any social media campaign. Getting many followers also gives your brand a considerable...
Social Media Statistics and Studies You Need to Know
Any outstanding marketing tactic is based on valid data and extensive research. This is why many top businesses and brands such as Amazon, Volkswagen, and Samsung choose to spend a lot on research and development. For small businesses, it is wise to follow the...
Top Digital Marketing Trends for 2021
If 2020 has taught us anything, it is that we can hardly predict what will happen in the coming year, but we are still going to try. The past 12 months have seen their own rise and fall of digital marketing trends, read more about those here, some we will see...
Why You Are Losing Email Subscribers (& What to Do About It)
Email marketing is a tried-and-tested method to boost organic web traffic, promote brand awareness, acquire new customers, and increase the number of sales. A study by McKinsey & Company says that sending email newsletters is 40 times more effective in reaching...
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