The Birch River Column
An exhaustive look into digital marketing from our team of specialists. From Pay-per-click strategies to what type of copy works best for email, we cover it all.
How to Increase Organic Traffic: New SEO Techniques You Can Try
Search engine optimization (SEO) is a skill that keeps up with the times. Algorithm updates, technological advancements, and fluctuating search trends can dim the importance of old methods of web optimization and give way to new strategies. This means that the SEO...
How to Increase Organic Traffic: New SEO Techniques You Can Try
Search engine optimization (SEO) is a skill that keeps up with the times. Algorithm updates, technological advancements, and fluctuating search trends can dim the importance of old methods of web optimization and give way to new strategies. This means that the SEO...
Shop Small 2020: The Arizona Holiday Gift Guide
We are on a mission to help small businesses thrive, and what better way than to shout out our favorite Arizona local shops this Holiday Season. This year, the Birch River team has curated a list of 30 gift ideas for this upcoming holiday season to make gift...
Simple Guide to Crafting a Holiday Email Campaign During a Pandemic
While consumers view holidays as a time to rest and unwind, it is usually the most opportune time for many businesses to get into action. As one survey shows that people tend to overspend during special events such as Christmas and New Year, wise marketers know how...
How to Open Your Shop on Instagram
Your products are a scroll away from being where your client's actually want to see them. Learn the how-to of Instagram shopping magic!
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Things You Need To Know To Lower Bounce Rates & Improve User Experience (FAQs )
A business website can be a highly-effective tool for branding campaigns, generating leads, and increasing revenue. However, achieving all your marketing goals would be next to impossible if you fail to give your visitors enough reasons to stay and engage with your...
Five Tips To Increase Your Email Conversion Rates
A rapidly growing list of email subscribers can raise your optimism and build your hopes up. Yet it also presents a huge challenge for online marketers. One study shows that out of 1,000 email subscribers, only 1 actually leads to conversion. Moreover, research...
How to Start Selling With Facebook Shops
Boasting a reported 2.60 billion monthly active users, Facebook is one of the leading social networking platforms of today. With the emergence of Marketplace and Shops, it is also becoming a formidable figure in e-commerce. Facebook Shops can help businesses set...
6 Free Website SEO Tools Every Small Business Should Have
Statistics show that around the world, an estimate of 547,200 websites are being created every day and about 4.4 million blog posts are published daily. These figures can make the task of search engine optimization (SEO) sound extremely difficult and complicated....
4 Principles to Set Your Content Marketing Strategy in the Right Direction
Content isn’t king, it’s the kingdom. -Lee Odden Traditional marketing wherein you blatantly promote your products and services is no longer the best method to gain the attention of your target clients today. With stats showing that consumers hate intrusive ads,...
Understanding UX Design With the 5 W’s
If you’ve been following our blog like a hound, then you knew an in-depth analysis of UX design was bound to happen. In part one of our UX/UI design series, Is UI as Important as UX? Let’s Talk Design!, we made these terms go against each other in an effort to see...
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